computerworld.com, read 16 hours ago. Back to the report

90 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9090 nownow921top 10%9429539649759869879889899810981198129913991410015full marks

Now #26,945 of 263,590Step 1 top 10%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 92, and #15,084, 11,861 places up, and into the top 10%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    49 pages, 39 of them under /article/

    See the pages
    • /article/1613762/android-widgets-useful.html
    • /article/3481576/microsofts-patch-tuesday-updates-keeping-up-with-the-latest-fixes.html
    • /article/4201233/ai-policies-work-better-when-employees-help-write-them.html
    • /article/4229031/openai-takes-on-microsoft-and-google-with-office-productivity-push.html
    • /article/4229136/best-way-to-tame-shadow-ai-is-to-combine-tactics.html
    • /article/4231992/google-messages-features-android.html
    • /article/4232129/libreoffice-no-ai-is-also-a-feature.html
    • /article/4232487/microsoft-will-let-copilot-act-on-local-files-on-windows-pcs.html
    • /article/4234625/android-widget.html
    • /article/4235123/google-positions-gemini-4-argon-for-long-horizon-agentic-work-2.html
    • and 39 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /about-us
    • /analytics
    • /android
    • /apple
    • /article/1613762/android-widgets-useful.html
    • /article/3481576/microsofts-patch-tuesday-updates-keeping-up-with-the-latest-fixes.html
    • /article/4201233/ai-policies-work-better-when-employees-help-write-them.html
    • /article/4229031/openai-takes-on-microsoft-and-google-with-office-productivity-push.html
    • /article/4229136/best-way-to-tame-shadow-ai-is-to-combine-tactics.html
    • /article/4231992/google-messages-features-android.html
    • and 89 more in the copied plan
  3. 3

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    50 pages, 40 of them under /article/

    See the pages
    • /article/1613762/android-widgets-useful.html
    • /article/3481576/microsofts-patch-tuesday-updates-keeping-up-with-the-latest-fixes.html
    • /article/4201233/ai-policies-work-better-when-employees-help-write-them.html
    • /article/4229031/openai-takes-on-microsoft-and-google-with-office-productivity-push.html
    • /article/4229136/best-way-to-tame-shadow-ai-is-to-combine-tactics.html
    • /article/4231992/google-messages-features-android.html
    • /article/4232129/libreoffice-no-ai-is-also-a-feature.html
    • /article/4232487/microsoft-will-let-copilot-act-on-local-files-on-windows-pcs.html
    • /article/4234625/android-widget.html
    • /article/4235123/google-positions-gemini-4-argon-for-long-horizon-agentic-work-2.html
    • and 40 more in the copied plan
  4. 4

    Fix description lengths

    +1 point, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    59 pages

    See the pages
    • /
    • /about-us
    • /analytics
    • /android
    • /apple
    • /article/4234625/android-widget.html
    • /article/4236153/no-click-required-how-the-ad-industry-became-a-pipeline-for-mercenary-spyware-2.html
    • /article/4237119/apple-is-gaining-as-the-industry-shrinks.html
    • /article/4238507/the-iphone-duo-reviews-are-in-expensive-late-and-winning.html
    • /article/4238649/remediation-in-the-era-of-ai-fix-what-matters-first.html
    • and 49 more in the copied plan
  5. 5

    Fix title lengths

    +1 point, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    44 pages, 33 of them under /article/

    See the pages
    • /
    • /article/3481576/microsofts-patch-tuesday-updates-keeping-up-with-the-latest-fixes.html
    • /article/4229031/openai-takes-on-microsoft-and-google-with-office-productivity-push.html
    • /article/4231992/google-messages-features-android.html
    • /article/4232487/microsoft-will-let-copilot-act-on-local-files-on-windows-pcs.html
    • /article/4234625/android-widget.html
    • /article/4235123/google-positions-gemini-4-argon-for-long-horizon-agentic-work-2.html
    • /article/4235201/microsofts-agent-push-complicates-copilot-pricing.html
    • /article/4235401/linus-torvalds-has-started-using-ai-to-develop-the-linux-kernel.html
    • /article/4235992/microsoft-surface-laptop-ultra-nvidia-rtx-spark-means-business.html
    • and 34 more in the copied plan
  6. 6

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    44 pages

    See the pages
    • /about-us
    • /analytics
    • /android
    • /apple
    • /artificial-intelligence
    • /augmented-reality
    • /big-data
    • /blogs
    • /brandposts
    • /business-intelligence
    • and 34 more in the copied plan
  7. 7

    Let AI crawlers in

    Under a point

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  8. 8

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  10. 10

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  11. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  12. 12

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    5 pages under /video/

    See the pages
    • /video/4213748/how-ai-helps-hackers-make-attacks-look-like-normal-work.html
    • /video/4219721/why-ai-tools-alone-wont-make-your-workforce-more-productive.html
    • /video/4225041/ai-slop-is-creating-more-work-not-less-heres-why.html
    • /video/4231294/ai-agents-are-starting-to-talk-to-each-other-heres-what-could-go-wrong.html
    • /video/4237787/the-hidden-costs-of-enterprise-ai-are-forcing-a-reality-check.html
  13. 13

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    13 pages

    See the pages
    • /article/4238623/rogue-ai-when-agents-stop-advising-and-start-acting.html
    • /article/4238641/the-patch-apocalypse-is-here-patching-everything-isnt-the-answer.html
    • /article/4238649/remediation-in-the-era-of-ai-fix-what-matters-first.html
    • /au
    • /blogs
    • /cloud-computing
    • /in
    • /it-leadership
    • /nl
    • /nz
    • and 3 more in the copied plan
  14. 14

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    8 pages under /article/

    See the pages
    • /article/4235123/google-positions-gemini-4-argon-for-long-horizon-agentic-work-2.html
    • /article/4236153/no-click-required-how-the-ad-industry-became-a-pipeline-for-mercenary-spyware-2.html
    • /article/4237414/metas-new-commercial-terms-say-if-its-ai-makes-a-mistake-it-will-legally-be-the-customers-fault.html
    • /article/4238397/microsoft-expands-sovereign-cloud-offerings-as-data-control-concerns-grow-2.html
    • /article/4239086/google-mozilla-revoke-emudhra-intermediates-after-private-key-compromise-3.html
    • /article/4239660/sap-lets-ai-play-key-role-in-its-certification-renewal-process-2.html
    • /article/4239772/openclaw-creator-spent-10-million-on-ai-tokens-last-month-2.html
    • /article/4239855/hyperscalers-allow-more-scrutiny-of-controversial-data-center-plans-2.html
  15. 15

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    8 pages

    See the pages
    • /
    • /au
    • /contributor-content
    • /in
    • /newsletters/signup
    • /nl
    • /nz
    • /uk
3 more, to tidy up after 100
  1. 16

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    4 pages

    See the pages
    • /article/4236672/windows-11-has-now-been-optimized-for-8-gigabytes-of-memory.html
    • /article/4239880/anthropic-challenges-muse-and-dots-with-its-new-ai-agent-claude-duet.html
    • /podcast/4204467/physical-ai-how-intelligent-robots-are-changing-the-future-of-work.html
    • /podcast/4208024/can-your-tech-stack-actually-handle-ai.html
  2. 17

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    11 pages, 10 of them under /article/

    See the pages
    • /article/4229031/openai-takes-on-microsoft-and-google-with-office-productivity-push.html
    • /article/4229136/best-way-to-tame-shadow-ai-is-to-combine-tactics.html
    • /article/4232487/microsoft-will-let-copilot-act-on-local-files-on-windows-pcs.html
    • /article/4235201/microsofts-agent-push-complicates-copilot-pricing.html
    • /article/4239067/apple-please-give-family-it-admins-a-pester-button.html
    • /article/4239735/matrix-gains-ground-in-europes-public-sector-but-replacing-teams-is-another-matter.html
    • /article/4239751/meta-hit-with-25-billion-fine-for-illegally-sharing-user-data.html
    • /article/4239772/openclaw-creator-spent-10-million-on-ai-tokens-last-month-2.html
    • /article/4239855/hyperscalers-allow-more-scrutiny-of-controversial-data-center-plans-2.html
    • /article/4239858/google-will-pay-people-to-use-less-electricity-so-its-data-centers-can-use-more.html
    • and 1 more in the copied plan
  3. 18

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /contributor-content

Done since the first read

  1. Add lists or tables

    Done, seen on the read of October 24. It failed on 1 page before.

  2. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 100 pages before.

  3. Bring deep pages closer to home

    Done, seen on the read of October 19. It failed on 26 pages before.

What else the read found

Half its pages start answering within 5 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /3.4 s
  • /uk991 ms
  • /big-data975 ms
  • /nz897 ms
  • /video/4239940/nvidia-goes-all-in-on-ai-teslas-roadster-takes-flight-and-flock-faces-more-scrutiny.html792 ms

Fastest: /article/4229031/openai-takes-on-microsoft-and-google-with-office-productivity-push.html, 2 ms. Heaviest: /article/1613762/android-widgets-useful.html, 75 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Microsoft ClarityAnalytics
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: an Organization named Computerworld. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.8
  • /article/4237750/follow-the-money-who-benefits-from-the-uks-apple-pay-crackdown.html hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /contributor-content fails 5: Allow pages to be indexed, Use one main heading and Fix description lengths1 page
  • /uk fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /au fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /cloud-computing fails 4: Fix description lengths, Describe images and Link straight to the final address1 page
  • /enterprise-buyers-guide fails 4: Fix description lengths, Replace unsupported sales claims and Link straight to the final address1 page
  • /in fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /it-leadership fails 4: Fix description lengths, Describe images and Link straight to the final address1 page
  • /nl fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /nz fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /videos fails 4: Fix description lengths, Describe images and Link straight to the final address1 page
  • /about-us fails 3: Fix description lengths, Link straight to the final address and Set a share image1 page

And 41 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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