concreteindy.com, read 3 days ago. Back to the report

79 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7979 nownow841#70,820882top 25%923944965976987998999991010011full marks

Now #120,544 of 263,587Step 1 #70,820Step 2 top 25%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +5 points, to 84, and #70,820, 49,724 places up

    Add valid JSON-LD that says what the page is.

    56 pages

    See the pages
    • /
    • /Certificate-of-insurance.php
    • /Concrete-Coatings.php
    • /Concrete-Hot-Tub-Pad.php
    • /Concrete-Ramp.php
    • /Concrete-Slab.php
    • /Concrete-Steps-&-Stairs.php
    • /Decorative-Landscape-Concrete-Curbing.php
    • /Epoxy-flooring-Gallery.php
    • /Indianapolis-Epoxy-Flooring.php
    • and 46 more in the copied plan
  2. 2

    Set each page's canonical address

    +4 points, to 88, and into the top 25%

    Add a canonical link that points to the page itself.

    53 pages

    See the pages
    • /
    • /Certificate-of-insurance.php
    • /Concrete-Coatings.php
    • /Concrete-Hot-Tub-Pad.php
    • /Concrete-Ramp.php
    • /Concrete-Slab.php
    • /Concrete-Steps-&-Stairs.php
    • /Decorative-Landscape-Concrete-Curbing.php
    • /Epoxy-flooring-Gallery.php
    • /Indianapolis-Epoxy-Flooring.php
    • and 43 more in the copied plan
  3. 3

    Fix pages that fail to load

    +4 points, to 92

    Fix or remove the link. Every linked page should return 200.

    26 pages, 17 of them under /commercial-concrete-contractor-indianapolis/

    See the pages
    • /Concrete-Curbs.php
    • /color-chart-epoxy.html
    • /commercial-concrete-contractor-indianapolis/Certificate-of-insurance.php
    • /commercial-concrete-contractor-indianapolis/Epoxy-flooring-Gallery.php
    • /commercial-concrete-contractor-indianapolis/Portfolio.php
    • /commercial-concrete-contractor-indianapolis/about.php
    • /commercial-concrete-contractor-indianapolis/all-services.php
    • /commercial-concrete-contractor-indianapolis/avon-indiana-concrete.php
    • /commercial-concrete-contractor-indianapolis/basketball-courts.php
    • /commercial-concrete-contractor-indianapolis/blog.php
    • and 16 more in the copied plan
  4. 4

    Use one main heading

    +2 points, to 94

    Give the page exactly one h1 that says what it is about.

    33 pages

    See the pages
    • /
    • /Certificate-of-insurance.php
    • /Concrete-Coatings.php
    • /Concrete-Ramp.php
    • /Concrete-Slab.php
    • /Concrete-Steps-&-Stairs.php
    • /Indianapolis-Epoxy-Flooring.php
    • /Industrial-concrete-coatings.php
    • /Investment-for-Your-Property.php
    • /Making-the-Switch.php
    • and 23 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    40 pages

    See the pages
    • /Certificate-of-insurance.php
    • /Concrete-Coatings.php
    • /Concrete-Hot-Tub-Pad.php
    • /Concrete-Ramp.php
    • /Concrete-Slab.php
    • /Concrete-Steps-&-Stairs.php
    • /Decorative-Landscape-Concrete-Curbing.php
    • /Epoxy-flooring-Gallery.php
    • /Indianapolis-Epoxy-Flooring.php
    • /Investment-for-Your-Property.php
    • and 30 more in the copied plan
  6. 6

    Describe images

    +1 point, to 97

    Describe every content image in its alt text.

    33 pages

    See the pages
    • /
    • /Concrete-Coatings.php
    • /Concrete-Ramp.php
    • /Concrete-Slab.php
    • /Concrete-Steps-&-Stairs.php
    • /Decorative-Landscape-Concrete-Curbing.php
    • /Indianapolis-Epoxy-Flooring.php
    • /Industrial-concrete-coatings.php
    • /Other-Services.php
    • /Pergolas.php
    • and 23 more in the copied plan
  7. 7

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    58 pages

    See the pages
    • /Certificate-of-insurance.php
    • /Concrete-Coatings.php
    • /Concrete-Hot-Tub-Pad.php
    • /Concrete-Ramp.php
    • /Concrete-Slab.php
    • /Concrete-Steps-&-Stairs.php
    • /Decorative-Landscape-Concrete-Curbing.php
    • /Epoxy-flooring-Gallery.php
    • /Indianapolis-Epoxy-Flooring.php
    • /Industrial-concrete-coatings.php
    • and 48 more in the copied plan
  8. 8

    Make near-copy pages distinct

    +1 point, to 99

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  10. 10

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    13 pages

    See the pages
    • /Concrete-Coatings.php
    • /Investment-for-Your-Property.php
    • /Making-the-Switch.php
    • /all-services.php
    • /avon-indiana-concrete.php
    • /blog.php
    • /color-options.php
    • /concrete-contractor-indianapolis-in.php
    • /concrete-vs-asphalt-driveways.php
    • /decorative-concrete-options.php
    • and 3 more in the copied plan
  11. 11

    Add a way to get in touch

    +1 point, to 100, and full marks

    Give the page a form or a clear link to request a quote or get in touch.

    3 pages

    See the pages
    • /Epoxy-flooring-Gallery.php
    • /gallery.php
    • /power-washing-gallery.php
7 more, to tidy up after 100
  1. 12

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /learning-center.php
  2. 13

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /learning-center.php
  3. 14

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /learning-center.php
  4. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  5. 16

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  6. 17

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    1 page

    See the pages
    • /commercial-concrete-contractor-indianapolis/index.php
  7. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /color-chip-epoxy.php

What else the read found

Half its pages start answering within 301 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /817 ms
  • /about.php692 ms
  • /index.php632 ms
  • /all-services.php630 ms
  • /concrete-patios.php623 ms

Fastest: /color-options.php, 288 ms. Heaviest: /pool-deck-resurfacing-indianapolis.php, 74 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • PHPServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
3
hidden characters
3
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.4
  • / hidden characters a reader cannot see
  • /all-services.php hidden characters a reader cannot see
  • /index.php hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /color-chart-epoxy.html passes every rule1 page
  • /Concrete-Curbs.php passes every rule1 page
  • /concrete-driveways.php passes every rule1 page
  • /how-long-does-concrete-last.php passes every rule1 page
  • /how-to-prevent-concrete-cracking.php passes every rule1 page
  • /pergolas-gazebos.php passes every rule1 page
  • /when-to-seal-stamped-concrete.php passes every rule1 page
  • /why-does-concrete-crack.php passes every rule1 page
  • /all-services.php fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /blog.php fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /color-chip-epoxy.php fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page

And 69 more parts of the site.

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