- Middle site
- 91
- Ahead by
- 8
Worth the mostBring deep pages closer to home+1
continentaltire.com
64 of 100ahead of 22% of the sites mttr has read
Its strongest stage is Access, at 99 against the middle site's 91. 2 fixes, 16 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 97,374 places up
- 64Now#203,327
- 73Add a way to get in touch#159,596
- 80Add a tap-to-call link#105,953
The top half of every site starts at 77.
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EmailWrite the email
Where it ranks
Held at 64 for its last 3 reads. 13 points take it into the top half.
Beside it on the board
- #205,474softwp.net64
- #205,475ledenstars.neocities.org64
- #205,476continentaltire.com64
- #205,477a1locksmithexpress.com64
- #205,478forms.haymarketsubscribe.com64
3,854 sites score 64. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand and Trust and Act.
- Middle site
- 59
- Behind by
- 9
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 27
Worth the mostShow when guides were updated+3
- Middle site
- 57
- Behind by
- 54
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page67135.2× typical
Words a page5953941.5× typical
Rules failing somewhere22148 more than typical
Half its pages answer in151 ms210 ms28% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
22 fixes. The first 10 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points45,880 places up
Add a way to get in touchAct95 of 1001 in 2
Worth 7 points34,036 places up
Add a tap-to-call linkAct99 of 1001 in 3
Worth 4 points18,395 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 3 points each14,123 places up each
Answer the first question right under itUnderstand61 of 1001 in 121
Show when guides were updatedTrust62 of 1003 in 5
Worth 2 points each10,141 places up each
Match structured data to the pageUnderstand65 of 1003 in 7
Phrase headings as questionsUnderstand61 of 1001 in 10
Name the publisherTrust64 of 1003 in 4
Put figures in tablesUnderstand58 of 1001 in 28
Describe imagesUnderstand62 of 1002 in 7
Show 12 more fixes
Worth 1 point each5,816 places up each
Add depth to thin pagesUnderstand23 of 1003 in 7
Add breadcrumb dataUnderstand64 of 1001 in 2
Fix title lengthsUnderstand34 of 1001 in 6
Fix description lengthsUnderstand33 of 1001 in 11
Replace unsupported sales claimsTrust15 of 1002 in 3
Bring deep pages closer to homeAccess8 of 1006 in 7
Add real images to contentUnderstand5 of 1002 in 3
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Put the text in the HTMLAccess1 of 1002 in 3
Set a share imageUnderstand5 of 1002 in 7
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads mostly as auto repair and dealers. 3 changes would make it plainer.
It reads as
Auto repair and dealers
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Auto repair and dealers
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleTruck Tires, SUV Tires, Commercial Tires & More | Continental Tire
DescriptionFor that past 100+ years, Continental Tire has brought you SUV/truck tires, commercial tires, and passenger tires that go faster, grip harder, last longer.
First headingThe Smart Choice FOR WHErEVER THE ROADTAKES YOU
OpeningEvery tire you purchase is backed by our Total Confidence Plan warranty.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Auto repair and dealers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On continentaltire.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Auto repair and dealers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Truck Tires, SUV Tires, Commercial Tires & More | Continental Tire” and “The Smart Choice FOR WHErEVER THE ROADTAKES YOU”.
Agent instructions
On continentaltire.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Auto repair and dealers.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On continentaltire.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Auto repair and dealers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.