- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
copperbuilders.com
Top 5%of the 263,590 sites mttr has read, at #7,063
It scores 95.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
95 now96 with itTop 1% from 97
#7,063to#3,1853,878 places up29 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
2 points take it into the top 1%.
Beside it on the board
- #7,061classiccateringevents.com95
- #7,062allstarfence615.com95
- #7,063copperbuilders.com95
- #7,064imperiallandscapingnc.com95
- #7,065atticair-ductsandinsulation.com95
2,480 sites score 95. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 95Now#7,063
- 96Answer the first question right under it#3,185
- 97Put figures in tablesTop 1%
2 fixes. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 29
Worth the mostAnswer the first question right under it+1
- Middle site
- 98
- Behind by
- 6
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page41133.2× typical
Words a page1,3983943.5× typical
Rules failing somewhere1414About typical
Half its pages answer in645 ms210 ms207% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 1 point each3,878 places up each
Answer the first question right under itUnderstand29 of 1001 in 121
Put figures in tablesUnderstand46 of 1001 in 28
Describe imagesUnderstand49 of 1002 in 7
Show 11 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Show sources on guidesTrust6 of 1001 in 2
Show when guides were updatedTrust7 of 1003 in 5
Match structured data to the pageUnderstand7 of 1003 in 7
Replace unsupported sales claimsTrust15 of 1002 in 3
Add depth to thin pagesUnderstand6 of 1003 in 7
Phrase headings as questionsUnderstand5 of 1001 in 10
Name the publisherTrust7 of 1003 in 4
Add lists or tablesUnderstand3 of 1001 in 2
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads mostly as trades and home services, and a little like real estate. 3 changes would make it plainer.
It reads as
Trades and home servicesIt says it is an organization in Charlotte.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Real estate
- Law firms
What an assistant reads first
Home pageWhat it says
TitleCopper Builders | Custom Home Builder in NC & SC
DescriptionCopper Builders, a three-time Builder of the Year, builds custom homes and new communities in Charlotte, Raleigh-Durham, Greenville, Asheville and Wilmington.
First headingWe Build Dream Homes
OpeningStunning Custom Homesthat make you fall in love, every time you come home.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On copperbuilders.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Copper Builders | Custom Home Builder in NC & SC” and “We Build Dream Homes”.
Agent instructions
On copperbuilders.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Give each kind of work a page of its own
It reads close to Real estate as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On copperbuilders.com, find where the site mixes Trades and home services with Real estate, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best home builders near Charlotte, NC? Its answer, and whether it cites copperbuilders.com, shows here in a moment.