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coreroofing.com, read 15 hours ago. Back to the report

94 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9494 nownow951#4,947962963974top 1%985986997998999991010011full marks

Now #9,592 of 263,590Step 1 #4,947Step 4 top 1%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show sources on guides

    +1 point, to 95, and #4,947, 4,645 places up

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    7 pages under /resources/

    See the pages
    • /resources/class-4-impact-resistant-shingles-colorado
    • /resources/colorado-roof-insurance-claim-guide
    • /resources/hail-damage-warning-signs
    • /resources/how-long-does-a-roof-last-in-colorado
    • /resources/is-metal-roofing-good-for-hail-colorado
    • /resources/metal-roof-vs-asphalt-shingle-colorado
    • /resources/roof-replacement-cost-denver
  2. 2

    Show when guides were updated

    +1 point, to 96

    Show when the guide was last updated, and set dateModified in its schema.

    7 pages under /resources/

    See the pages
    • /resources/class-4-impact-resistant-shingles-colorado
    • /resources/colorado-roof-insurance-claim-guide
    • /resources/hail-damage-warning-signs
    • /resources/how-long-does-a-roof-last-in-colorado
    • /resources/is-metal-roofing-good-for-hail-colorado
    • /resources/metal-roof-vs-asphalt-shingle-colorado
    • /resources/roof-replacement-cost-denver
  3. 3

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    7 pages under /resources/

    See the pages
    • /resources/class-4-impact-resistant-shingles-colorado
    • /resources/colorado-roof-insurance-claim-guide
    • /resources/hail-damage-warning-signs
    • /resources/how-long-does-a-roof-last-in-colorado
    • /resources/is-metal-roofing-good-for-hail-colorado
    • /resources/metal-roof-vs-asphalt-shingle-colorado
    • /resources/roof-replacement-cost-denver
  4. 4

    Add breadcrumb data

    +1 point, to 97, and into the top 1%

    Add BreadcrumbList schema so the page has a place in the site.

    60 pages

    See the pages
    • /architectural-shingles
    • /commercial
    • /commercial/epdm
    • /commercial/inspection
    • /commercial/installation
    • /commercial/low-slope
    • /commercial/pvc
    • /commercial/repair
    • /commercial/rolled-bitumen
    • /commercial/tpo
    • and 50 more in the copied plan
  5. 5

    Add structured data

    +1 point, to 98

    Add valid JSON-LD that says what the page is.

    23 pages, 18 of them under /civic-engagement/

    See the pages
    • /civic-engagement/50-most-community-minded-companies-in-colorado
    • /civic-engagement/andrew-schmidt-2019-9news-leader-of-the-year-finalist
    • /civic-engagement/andrew-schmidt-9news-leader-of-the-year-finalist
    • /civic-engagement/andrew-schmidt-denver-business-journal-40-under-40
    • /civic-engagement/andrew-schmidt-featured-in-bbb-video
    • /civic-engagement/colorados-best-roofing-contractor
    • /civic-engagement/cra-2020-job-of-the-year
    • /civic-engagement/field-manager-wins-national-mvp-award
    • /civic-engagement/how-community-involvement-can-benefit-your-company
    • /civic-engagement/introducing-water-damage-inc
    • and 13 more in the copied plan
  6. 6

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    28 pages, 15 of them under /service-area/

    See the pages
    • /commercial
    • /commercial/epdm
    • /commercial/low-slope
    • /commercial/pvc
    • /commercial/rolled-bitumen
    • /commercial/tpo
    • /concrete-tile-roofing
    • /copper-roofing
    • /resources/class-4-impact-resistant-shingles-colorado
    • /resources/is-metal-roofing-good-for-hail-colorado
    • and 18 more in the copied plan
  7. 7

    Replace unsupported sales claims

    +1 point, to 99

    Replace the sales claim with a fact that can be checked.

    9 pages, 6 of them under /service-area/

    See the pages
    • /copper-roofing
    • /residential
    • /service-area/Aurora-CO
    • /service-area/Boulder-CO
    • /service-area/Brighton-CO
    • /service-area/Centennial-CO
    • /service-area/Evergreen-CO
    • /service-area/Lakewood-CO
    • /skylights/installation
  8. 8

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    3 pages under /resources/

    See the pages
    • /resources/class-4-impact-resistant-shingles-colorado
    • /resources/hail-damage-warning-signs
    • /resources/how-long-does-a-roof-last-in-colorado
  10. 10

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    4 pages under /resources/

    See the pages
    • /resources/class-4-impact-resistant-shingles-colorado
    • /resources/colorado-roof-insurance-claim-guide
    • /resources/hail-damage-warning-signs
    • /resources/is-metal-roofing-good-for-hail-colorado
  11. 11

    Add real images to content

    +1 point, to 100, and full marks

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    12 pages, 7 of them under /resources/

    See the pages
    • /resources/class-4-impact-resistant-shingles-colorado
    • /resources/colorado-roof-insurance-claim-guide
    • /resources/hail-damage-warning-signs
    • /resources/how-long-does-a-roof-last-in-colorado
    • /resources/is-metal-roofing-good-for-hail-colorado
    • /resources/metal-roof-vs-asphalt-shingle-colorado
    • /resources/roof-replacement-cost-denver
    • /service-area/Arvada-CO/storm-hail-damage
    • /service-area/Aurora-CO/hail-storm-damage
    • /service-area/Aurora-CO/roof-repair
    • and 2 more in the copied plan
4 more, to tidy up after 100
  1. 12

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    7 pages under /resources/

    See the pages
    • /resources/class-4-impact-resistant-shingles-colorado
    • /resources/colorado-roof-insurance-claim-guide
    • /resources/hail-damage-warning-signs
    • /resources/how-long-does-a-roof-last-in-colorado
    • /resources/is-metal-roofing-good-for-hail-colorado
    • /resources/metal-roof-vs-asphalt-shingle-colorado
    • /resources/roof-replacement-cost-denver
  2. 13

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    5 pages

    See the pages
    • /concrete-tile-roofing
    • /multifamily/installation
    • /resources/roof-replacement-cost-denver
    • /service-area/Arvada-CO/storm-hail-damage
    • /service-area/Aurora-CO/hail-storm-damage
  3. 14

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    1 page

    See the pages
    • /insurance-claims
  4. 15

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /resources

Done since the first read

  1. Fix pages that fail to load

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages start answering within 304 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /contact1.2 s
  • /538 ms
  • /residential/installation536 ms
  • /residential/repair535 ms
  • /residential/solar-detach-and-reset529 ms

Fastest: /civic-engagement/nrca-community-involvement-award-3rd-place, 255 ms. Heaviest: the home page, 28 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • Tawk.toChat
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • BootstrapLibrary
  • Adobe FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a Roofing contractor named Core Roofing Systems. mttr does not check the profiles it names.

  • Facebookcoreroofingco
  • Xcoreroofinginc
  • LinkedIncore-roofing-and-solar
  • YouTubeUCnQjw8LDiZlJflogX9CT1YQ
  • GooglefJuTRhYucrsURkjt6
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
3.9

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /concrete-tile-roofing fails 3: Fix description lengths, Add lists or tables and Add breadcrumb data1 page
  • /copper-roofing fails 3: Add lists or tables, Replace unsupported sales claims and Add breadcrumb data1 page
  • /commercial fails 2: Add lists or tables and Add breadcrumb data1 page
  • /insurance-claims fails 2: Show every FAQ question on the page and Add breadcrumb data1 page
  • /slate-roofing fails 2: Add lists or tables and Add breadcrumb data1 page
  • /standing-seam-metal fails 2: Add lists or tables and Add breadcrumb data1 page
  • /stone-coated-steel fails 2: Add lists or tables and Add breadcrumb data1 page
  • /architectural-shingles fails 1: Add breadcrumb data1 page
  • /contact fails 1: Add structured data1 page
  • /continuing-education-scheduler fails 1: Add structured data1 page
  • /gutters fails 1: Add breadcrumb data1 page

And 25 more parts of the site.

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