- Middle site
- 91
- Behind by
- 2
Worth the mostLink straight to the final address+2
cortenroofing.com
77 of 100ahead of 48% of the sites mttr has read
Its strongest stage is Understand, at 60 against the middle site's 59. 1 fix, 7 points, take it to 84, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 60,143 places up
- 77Now#130,962
- 84Add a tap-to-call link#70,819
The top half of every site starts at 77. The middle site in Phoenix, AZ scores 84.
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The link
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Where it ranks
Beside it on the board
- #135,207maggiolandscaping.com77
- #135,208mntgrading.com77
- #135,209cortenroofing.com77
- #135,210kemelectric.com77
- #135,211a-1appliances.net77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Phoenix, AZ
- #1brostreecare.com99
- #2starroofingaz.com99
- #3parkerdoorsaz.com99
- #601cortenroofing.com77
The middle site in Phoenix, AZ scores 84.
Where it stands
Each stage against the middle site. It trails on Access and Trust.
- Middle site
- 59
- Ahead by
- 1
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 1
Worth the mostMake near-copy pages distinct+1
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read50446 more than typical
Links a page20131.6× typical
Words a page1,8773944.8× typical
Rules failing somewhere20146 more than typical
Half its pages answer in176 ms210 ms16% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 17 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points64,390 places up
Add a tap-to-call linkAct46 of 501 in 3
Worth 5 points47,008 places up
Add structured dataUnderstand39 of 501 in 3
Worth 2 points each20,877 places up each
Describe imagesUnderstand31 of 502 in 7
Link straight to the final addressAccess46 of 501 in 2
Worth 1 point each12,406 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Answer the first question right under itUnderstand8 of 501 in 121
Link to orphaned pagesAccessAbout the whole site3 in 4
Phrase headings as questionsUnderstand7 of 501 in 10
Put figures in tablesUnderstand8 of 501 in 28
Add breadcrumb dataUnderstand8 of 501 in 2
Fix title lengthsUnderstand17 of 501 in 6
Match structured data to the pageUnderstand2 of 503 in 7
Fix description lengthsUnderstand12 of 501 in 11
Set each page's canonical addressAccess8 of 502 in 5
Use one main headingUnderstand6 of 501 in 4
Fix pages that fail to loadAccess3 of 503 in 4
Set a share imageUnderstand11 of 502 in 7
Show 3 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Show when guides were updatedTrust1 of 503 in 5
Name the publisherTrust1 of 503 in 4
How AI reads this site
It reads mostly as trades and home services, and a little like manufacturers and suppliers. 5 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Phoenix.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Manufacturers and suppliers
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleCorten® Metal Roofing & Siding | Weathering Steel | Manufacturer
DescriptionSince 1996, Western States Metal Roofing has been the leading provider of weathering steel products. We offer the largest selection of Corten® metal panels designed to meet your building requirement needs.
First headingMANUFACTURER OF CORTEN® ROOFING & SIDING PANELS
OpeningPre-painted metal that looks like old rusted tin roofing. 12 colors to choose from and available in roofing, siding, flat sheets, and coil. The look of an authentic rusted metal roof, but without all of the problems.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On cortenroofing.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 205 characters and is cut off in results.
Agent instructions
On cortenroofing.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Phoenix in the first words
The site is in Phoenix, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On cortenroofing.com, name Phoenix in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On cortenroofing.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Manufacturers and suppliers as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On cortenroofing.com, find where the site mixes Trades and home services with Manufacturers and suppliers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.