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countypets.com, read 2 days ago. Back to the report

68 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6868 nownow751#146,115812top 50%87390493595697798898999109911991210013full marks

Now #187,752 of 263,590Step 1 #146,115Step 2 top 50%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 75, and #146,115, 41,637 places up

    Add valid JSON-LD that says what the page is.

    29 pages

    See the pages
    • /
    • /Adopt
    • /Adopt/Search-Our-Animals
    • /Calendar
    • /Clinic
    • /Contact-Us
    • /DesktopModules/DNNGo_xEvent/Resource_Service.aspx
    • /Donate
    • /Fees-Fines
    • /Pet-Licensing/Participating-Veterinary-Clinics
    • and 19 more in the copied plan
  2. 2

    Set each page's canonical address

    +6 points, to 81, and into the top 50%

    Add a canonical link that points to the page itself.

    28 pages

    See the pages
    • /
    • /Adopt
    • /Adopt/Search-Our-Animals
    • /Clinic
    • /Contact-Us
    • /DesktopModules/DNNGo_xEvent/Resource_Service.aspx
    • /Donate
    • /Fees-Fines
    • /Pet-Licensing/Participating-Veterinary-Clinics
    • /Pet-Resources/Animal-Bites-Disease-Prevention
    • and 18 more in the copied plan
  3. 3

    Add a tap-to-call link

    +6 points, to 87

    Add a tap-to-call phone link.

    28 pages

    See the pages
    • /
    • /Adopt
    • /Adopt/Search-Our-Animals
    • /Calendar
    • /Clinic
    • /Contact-Us
    • /DesktopModules/DNNGo_xEvent/Resource_Service.aspx
    • /Donate
    • /Fees-Fines
    • /Pet-Licensing/Participating-Veterinary-Clinics
    • and 18 more in the copied plan
  4. 4

    Fix description lengths

    +3 points, to 90

    Write a meta description of 70 to 165 characters that summarizes the page.

    29 pages

    See the pages
    • /
    • /Adopt
    • /Adopt/Search-Our-Animals
    • /Calendar
    • /Clinic
    • /Contact-Us
    • /DesktopModules/DNNGo_xEvent/Resource_Service.aspx
    • /Donate
    • /Fees-Fines
    • /Pet-Licensing/Participating-Veterinary-Clinics
    • and 19 more in the copied plan
  5. 5

    Use one main heading

    +3 points, to 93

    Give the page exactly one h1 that says what it is about.

    13 pages

    See the pages
    • /
    • /Clinic
    • /DesktopModules/DNNGo_xEvent/Resource_Service.aspx
    • /Donate
    • /Pet-Resources/Animal-Bites-Disease-Prevention
    • /Pet-Resources/Animal-Laws-and-Regulations
    • /Rescue-Partners
    • /Volunteer-or-Foster
    • /careers/harriscountytx
    • /communitycat
    • and 3 more in the copied plan
  6. 6

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    28 pages

    See the pages
    • /Adopt
    • /Adopt/Search-Our-Animals
    • /Calendar
    • /Clinic
    • /Contact-Us
    • /DesktopModules/DNNGo_xEvent/Resource_Service.aspx
    • /Donate
    • /Fees-Fines
    • /Pet-Licensing/Participating-Veterinary-Clinics
    • /Pet-Resources/Animal-Bites-Disease-Prevention
    • and 18 more in the copied plan
  7. 7

    Set a share image

    +2 points, to 97

    Set og:image so links to the page carry a picture.

    28 pages

    See the pages
    • /
    • /Adopt
    • /Adopt/Search-Our-Animals
    • /Calendar
    • /Clinic
    • /Contact-Us
    • /DesktopModules/DNNGo_xEvent/Resource_Service.aspx
    • /Donate
    • /Fees-Fines
    • /Pet-Licensing/Participating-Veterinary-Clinics
    • and 18 more in the copied plan
  8. 8

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    12 pages

    See the pages
    • /Adopt
    • /Calendar
    • /Contact-Us
    • /DesktopModules/DNNGo_xEvent/Resource_Service.aspx
    • /Fees-Fines
    • /Pet-Licensing/Participating-Veterinary-Clinics
    • /Rescue-Partners/Rescue-Group-Application-Agreement
    • /Volunteer-or-Foster
    • /foster
    • /outreach
    • and 2 more in the copied plan
  9. 9

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /Applications/AccountSettings
    • /Pet-Resources
    • /vetted/RedirectToVetted
  10. 10

    Put the text in the HTML

    +1 point, to 99

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  11. 11

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  12. 12

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  13. 13

    Add depth to thin pages

    +1 point, to 100, and full marks

    Add true, specific detail until the page covers its subject.

    The home page

3 more, to tidy up after 100
  1. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 15

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /DesktopModules/DNNGo_xEvent/Resource_Service.aspx
  3. 16

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /careers/harriscountytx

What else the read found

Half its pages start answering within 150 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /report-a-bite2.2 s
  • /Pet-Licensing/Participating-Veterinary-Clinics620 ms
  • /Pet-Resources/Animal-Laws-and-Regulations571 ms
  • /careers/harriscountytx407 ms
  • /Adopt338 ms

Fastest: /DesktopModules/DNNGo_xEvent/Resource_Service.aspx, 40 ms. Heaviest: /careers/harriscountytx, 68 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 9: Put the text in the HTML, Add structured data and Set each page's canonical address1 page
  • /Pet-Resources passes every rule1 page
  • /foster fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /volunteer fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /Volunteer-or-Foster fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /Adopt fails 7: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /Clinic fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /communitycat fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /Contact-Us fails 7: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /Donate fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /Fees-Fines fails 7: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /outreach fails 7: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page

And 15 more parts of the site.

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