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craftsmantableandtap.com, read 3 days ago. Back to the report

80 to 100 in 17 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow861top 25%892923934945956967978979981098119812991399149915991610017full marks

Now #107,581 of 265,006Step 1 top 25%Step 17 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 86, and #54,590, 52,991 places up, and into the top 25%

    Add a tap-to-call phone link.

    13 pages

    See the pages
    • /
    • /about-us
    • /catering
    • /catering-store-v2/craftsman-table-and-tap/menu
    • /happenings
    • /menus
    • /newsletter
    • /oktoberfest
    • /old-fashioned-christmas
    • /order-online
    • and 3 more in the copied plan
  2. 2

    Fix title lengths

    +3 points, to 89

    Write a title of 15 to 65 characters that leads with what the page covers.

    12 pages

    See the pages
    • /
    • /about-us
    • /catering
    • /happenings
    • /location/craftsman-table-and-tap
    • /menus
    • /newsletter
    • /oktoberfest
    • /old-fashioned-christmas
    • /order-online
    • and 2 more in the copied plan
  3. 3

    Fix description lengths

    +3 points, to 92

    Write a meta description of 70 to 165 characters that summarizes the page.

    12 pages

    See the pages
    • /
    • /about-us
    • /catering
    • /happenings
    • /location/craftsman-table-and-tap
    • /newsletter
    • /oktoberfest
    • /old-fashioned-christmas
    • /order-online
    • /private-event-spaces
    • and 2 more in the copied plan
  4. 4

    Link straight to the final address

    +1 point, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    13 pages

    See the pages
    • /about-us
    • /catering
    • /catering-store-v2/craftsman-table-and-tap/menu
    • /happenings
    • /location/craftsman-table-and-tap
    • /menus
    • /newsletter
    • /oktoberfest
    • /old-fashioned-christmas
    • /order-online
    • and 3 more in the copied plan
  5. 5

    Put the text in the HTML

    +1 point, to 94

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /location/craftsman-table-and-tap
  6. 6

    Describe images

    +1 point, to 95

    Describe every content image in its alt text.

    5 pages

    See the pages
    • /
    • /catering
    • /newsletter
    • /old-fashioned-christmas
    • /private-event-spaces
  7. 7

    Use one main heading

    +1 point, to 96

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /catering
    • /catering-store-v2/craftsman-table-and-tap/menu
    • /private-event-spaces
  8. 8

    Fix pages that fail to load

    +1 point, to 97

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /private-dining-events
  9. 9

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /catering-store-v2/craftsman-table-and-tap/menu
  10. 10

    Add a way to get in touch

    +1 point, to 98

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /catering-store-v2/craftsman-table-and-tap/menu
  11. 11

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /location/craftsman-table-and-tap
  12. 12

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    1 page

    See the pages
    • /location/craftsman-table-and-tap
  13. 13

    Add lists or tables

    +1 point, to 99

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /location/craftsman-table-and-tap
  14. 14

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /location/craftsman-table-and-tap
  15. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  16. 16

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    1 page

    See the pages
    • /location/craftsman-table-and-tap
  17. 17

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /catering-store-v2/craftsman-table-and-tap/menu
2 more, to tidy up after 100
  1. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /about-us
  2. 19

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /catering-store-v2/craftsman-table-and-tap/menu

What else the read found

Half its pages start answering within 13 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /catering-store-v2/craftsman-table-and-tap/menu243 ms
  • /catering81 ms
  • /location/craftsman-table-and-tap62 ms
  • /newsletter33 ms
  • /about-us33 ms

Fastest: /team-member/general-manager, 2 ms. Heaviest: /menus, 46 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • FastlyHosting
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Craftsman Table & Tap. mttr does not check the profiles it names.

  • FacebookCraftsmanTableAndTap
  • Instagramcraftsmantableandtap
page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.1
  • /happenings hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /private-dining-events passes every rule1 page
  • /catering fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /about-us fails 5: Add a tap-to-call link, Fix description lengths and Replace unsupported sales claims1 page
  • /newsletter fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /old-fashioned-christmas fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /private-event-spaces fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /happenings fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /oktoberfest fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /order-online fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /menus fails 3: Add a tap-to-call link, Fix title lengths and Link straight to the final address1 page
  • /team-member/ 2 fail a rule. Worst: /team-member/esteban-martinez, 4 rules2 pages

And 2 more parts of the site.

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