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craftsroofing.com, read 23 hours ago. Back to the report

86 to 100 in 5 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8686 nownow931top 10%9629839941005full marks

Now #58,223 of 263,791Step 1 top 10%Step 5 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 93, and #10,810, 47,413 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    65 pages

    See the pages
    • /about-us
    • /adam-runge
    • /allison-weber
    • /amerilux
    • /appleton
    • /appleton-west-park-pavilion
    • /book-online
    • /brandon-boprey
    • /brian-basken
    • /brian-georgenson
    • and 55 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    48 pages

    See the pages
    • /
    • /about-us
    • /adam-runge
    • /allison-weber
    • /appleton
    • /book-online
    • /brandon-boprey
    • /brian-basken
    • /brian-georgenson
    • /careers
    • and 38 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    65 pages

    See the pages
    • /about-us
    • /adam-runge
    • /allison-weber
    • /amerilux
    • /appleton
    • /appleton-west-park-pavilion
    • /book-online
    • /brandon-boprey
    • /brian-basken
    • /brian-georgenson
    • and 55 more in the copied plan
  4. 4

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    31 pages

    See the pages
    • /
    • /amerilux
    • /appleton
    • /appleton-west-park-pavilion
    • /careers
    • /duck-creek
    • /faith-excelerate
    • /fibertite
    • /green-bay-area-high-school
    • /green-bay-cold-storage
    • and 21 more in the copied plan
  5. 5

    Settle on one address

    +1 point, to 100, and full marks

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

3 more, to tidy up after 100
  1. 6

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  2. 7

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  3. 8

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /book-online
    • /client-access
    • /employment-application

What else the read found

Half its pages start answering within 146 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /lincoln2.1 s
  • /maplewood-school1.3 s
  • /greenbay1.3 s
  • /appleton1.1 s
  • /steve-weinert718 ms

Fastest: /, 40 ms. Heaviest: /employment-application, 231 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WixPlatform
  • ReactFramework
  • CloudflareHosting

From the structured data on its home page, as the site says it: a Local business named Crafts Roofing. mttr does not check the profiles it names.

pages with strong signs
38
hidden characters
121
chat, markdown or placeholders left in
0
dashes per 1,000 words
7.7
  • /leadership-team hidden characters a reader cannot see
  • /careers hidden characters a reader cannot see
  • /history hidden characters a reader cannot see
  • /leak-investigation hidden characters a reader cannot see
  • /roof-repair hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Fix description lengths and Describe images1 page
  • /appleton fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /book-online fails 4: Add structured data, Use one main heading and Fix description lengths1 page
  • /careers fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /client-access fails 4: Add structured data, Use one main heading and Fix description lengths1 page
  • /duck-creek fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /employment-application fails 4: Add structured data, Use one main heading and Fix description lengths1 page
  • /faith-excelerate fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /green-bay-area-high-school fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /green-bay-cold-storage fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /greenbay fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /history fails 4: Add structured data, Fix description lengths and Describe images1 page

And 53 more parts of the site.

Rather go through these with one of our experts? Book a strategy session

Fix craftsroofing.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck craftsroofing.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.