crewefoundationservices.com, read 2 days ago. Back to the report

88 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow901top 10%92293394495595696797898999109911991299139914991510016full marks

Now #46,491 of 263,585Step 1 top 10%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 90, and #25,824, 20,667 places up, and into the top 10%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    41 pages, 34 of them under /insights/

    See the pages
    • /dafs
    • /insights/americas-philanthropic-impact-strategic-giving-trends
    • /insights/avoid-the-charitable-deduction-haircut-how-to-maximize-gifts-before-2026
    • /insights/bunching-charitable-donations-in-daf-a-tax-deduction-strategy
    • /insights/bunching-contributions-a-year-end-charitable-giving-strategy
    • /insights/can-a-private-foundation-give-a-grant-to-an-individual
    • /insights/converting-a-private-foundation-to-a-donor-advised-fund-daf-a-practical-guide
    • /insights/corporate-foundations-best-practices-pros-and-cons
    • /insights/donor-advised-fund-or-private-foundation-which-one-fits-a-business-sale
    • /insights/donor-advised-funds-vs-private-foundations
    • and 31 more in the copied plan
  2. 2

    Add structured data

    +2 points, to 92

    Add valid JSON-LD that says what the page is.

    37 pages

    See the pages
    • /approach
    • /charitable-planning-before-a-business-sale
    • /charitable-trust-illustration-request
    • /contact-us
    • /daf-calculator
    • /daf-giving-counter
    • /donor-advised-fund-rules-for-grant-recommendations
    • /donor-advised-fund-setup-form
    • /faq
    • /financial-advisors
    • and 27 more in the copied plan
  3. 3

    Phrase headings as questions

    +1 point, to 93

    Phrase at least one heading as the question a person would ask.

    36 pages, 32 of them under /insights/

    See the pages
    • /insights/americas-philanthropic-impact-strategic-giving-trends
    • /insights/avoid-the-charitable-deduction-haircut-how-to-maximize-gifts-before-2026
    • /insights/bunching-charitable-donations-in-daf-a-tax-deduction-strategy
    • /insights/bunching-contributions-a-year-end-charitable-giving-strategy
    • /insights/can-a-private-foundation-give-a-grant-to-an-individual
    • /insights/converting-a-private-foundation-to-a-donor-advised-fund-daf-a-practical-guide
    • /insights/corporate-foundations-best-practices-pros-and-cons
    • /insights/donor-advised-fund-or-private-foundation-which-one-fits-a-business-sale
    • /insights/exploring-different-types-of-charitable-foundations
    • /insights/giving-before-a-sale-navigating-the-timing-rules-for-gifts-of-closely-held-stock
    • and 26 more in the copied plan
  4. 4

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    41 pages, 37 of them under /insights/

    See the pages
    • /insights/americas-philanthropic-impact-strategic-giving-trends
    • /insights/bunching-charitable-donations-in-daf-a-tax-deduction-strategy
    • /insights/bunching-contributions-a-year-end-charitable-giving-strategy
    • /insights/can-a-private-foundation-give-a-grant-to-an-individual
    • /insights/converting-a-private-foundation-to-a-donor-advised-fund-daf-a-practical-guide
    • /insights/corporate-foundations-best-practices-pros-and-cons
    • /insights/donor-advised-fund-or-private-foundation-which-one-fits-a-business-sale
    • /insights/donor-advised-funds-vs-private-foundations
    • /insights/exploring-different-types-of-charitable-foundations
    • /insights/funding-a-charitable-gift-annuity-with-an-ira
    • and 31 more in the copied plan
  5. 5

    Add breadcrumb data

    +1 point, to 95

    Add BreadcrumbList schema so the page has a place in the site.

    43 pages, 39 of them under /insights/

    See the pages
    • /insights/americas-philanthropic-impact-strategic-giving-trends
    • /insights/avoid-the-charitable-deduction-haircut-how-to-maximize-gifts-before-2026
    • /insights/bunching-charitable-donations-in-daf-a-tax-deduction-strategy
    • /insights/bunching-contributions-a-year-end-charitable-giving-strategy
    • /insights/can-a-private-foundation-give-a-grant-to-an-individual
    • /insights/converting-a-private-foundation-to-a-donor-advised-fund-daf-a-practical-guide
    • /insights/corporate-foundations-best-practices-pros-and-cons
    • /insights/donor-advised-fund-or-private-foundation-which-one-fits-a-business-sale
    • /insights/donor-advised-funds-vs-private-foundations
    • /insights/exploring-different-types-of-charitable-foundations
    • and 33 more in the copied plan
  6. 6

    Describe images

    Under a point

    Describe every content image in its alt text.

    31 pages, 28 of them under /insights/

    See the pages
    • /dafs
    • /insights/americas-philanthropic-impact-strategic-giving-trends
    • /insights/avoid-the-charitable-deduction-haircut-how-to-maximize-gifts-before-2026
    • /insights/converting-a-private-foundation-to-a-donor-advised-fund-daf-a-practical-guide
    • /insights/donor-advised-fund-or-private-foundation-which-one-fits-a-business-sale
    • /insights/donor-advised-funds-vs-private-foundations
    • /insights/exploring-different-types-of-charitable-foundations
    • /insights/funding-a-charitable-gift-annuity-with-an-ira
    • /insights/giving-before-a-sale-navigating-the-timing-rules-for-gifts-of-closely-held-stock
    • /insights/how-a-charitable-trust-can-work-before-you-sell-your-business
    • and 21 more in the copied plan
  7. 7

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    30 pages, 22 of them under /insights/

    See the pages
    • /contact-us
    • /daf-calculator
    • /insights/author/don-evans/page/2
    • /insights/author/don-evans/page/3
    • /insights/author/don-evans/page/4
    • /insights/avoid-the-charitable-deduction-haircut-how-to-maximize-gifts-before-2026
    • /insights/can-a-private-foundation-give-a-grant-to-an-individual
    • /insights/converting-a-private-foundation-to-a-donor-advised-fund-daf-a-practical-guide
    • /insights/donor-advised-fund-or-private-foundation-which-one-fits-a-business-sale
    • /insights/giving-before-a-sale-navigating-the-timing-rules-for-gifts-of-closely-held-stock
    • and 20 more in the copied plan
  8. 8

    Fix description lengths

    +1 point, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    27 pages, 17 of them under /insights/

    See the pages
    • /
    • /charitable-trust-illustration-request
    • /dafs
    • /insights/americas-philanthropic-impact-strategic-giving-trends
    • /insights/author/adam
    • /insights/author/don-evans
    • /insights/author/don-evans/page/2
    • /insights/author/don-evans/page/3
    • /insights/author/don-evans/page/4
    • /insights/author/financial-advisor
    • and 17 more in the copied plan
  9. 9

    Allow pages to be indexed

    +1 point, to 98

    Remove noindex when the page is ready to be found.

    10 pages, 8 of them under /insights/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /financial-advisors
    • /insights/author/adam
    • /insights/author/don-evans
    • /insights/author/don-evans/page/2
    • /insights/author/don-evans/page/3
    • /insights/author/don-evans/page/4
    • /insights/author/financial-advisor
    • /insights/how-advisors-can-take-part-in-giving-tuesday
    • /insights/how-much-charitable-giving-is-tax-deductible
    • and 1 more in the copied plan
  10. 10

    Set each page's canonical address

    +1 point, to 99

    Add a canonical link that points to the page itself.

    14 pages, 12 of them under /insights/

    See the pages
    • /financial-advisors
    • /insights/author/adam
    • /insights/author/don-evans
    • /insights/author/don-evans/page/2
    • /insights/author/don-evans/page/3
    • /insights/author/don-evans/page/4
    • /insights/author/financial-advisor
    • /insights/bunching-charitable-donations-in-daf-a-tax-deduction-strategy
    • /insights/bunching-contributions-a-year-end-charitable-giving-strategy
    • /insights/can-a-private-foundation-give-a-grant-to-an-individual
    • and 4 more in the copied plan
  11. 11

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    7 pages

    See the pages
    • /about-us
    • /charities
    • /contact
    • /donate
    • /foreign-grants
    • /impactful-giving
    • /news/private-foundations-offer-solid-tax-breaks-with-proper-planning-69855.html
  12. 12

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  13. 13

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  14. 14

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  15. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  16. 16

    Link to your profiles

    +1 point, to 100, and full marks

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

3 more, to tidy up after 100
  1. 17

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    3 pages

    See the pages
    • /dafs
    • and 2 more in the copied plan
  2. 18

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    20 pages

    See the pages
    • /dafs
    • /insights/author/adam
    • /insights/author/don-evans
    • /insights/author/don-evans/page/2
    • /insights/author/don-evans/page/3
    • /insights/author/don-evans/page/4
    • /insights/author/financial-advisor
    • and 13 more in the copied plan
  3. 19

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    2 pages

    See the pages
    • /insights/author/don-evans/page/3
    • /insights/author/don-evans/page/4

What else the read found

Half its pages take over 6,440 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /insights/mastering-expenditure-responsibility11.9 s
  • /insights/the-role-of-impact-investing-in-modern-philanthropy10.2 s
  • /insights/private-foundation-tax-planning-a-comprehensive-guide9.9 s
  • /insights/exploring-different-types-of-charitable-foundations9.6 s
  • /insights/the-impact-of-charitable-giving-funds-on-personal-and-corporate-finances9.4 s

Fastest: /insights, 32 ms. Heaviest: /insights/year-end-strategy-making-the-most-of-the-2025-philanthropic-window, 97 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Crewe Foundation Services. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.7

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Fix description lengths1 page
  • /about-us passes every rule1 page
  • /charities passes every rule1 page
  • /contact passes every rule1 page
  • /donate passes every rule1 page
  • /foreign-grants passes every rule1 page
  • /impactful-giving passes every rule1 page
  • /dafs fails 5: Answer the first question right under it, Show sources on guides and Fix description lengths1 page
  • /financial-advisors fails 3: Allow pages to be indexed, Add structured data and Set each page's canonical address1 page
  • /privacy-policy fails 3: Add structured data, Fix description lengths and Fix title lengths1 page
  • /work-with-us fails 3: Add structured data, Fix description lengths and Fix title lengths1 page
  • /charitable-trust-illustration-request fails 2: Add structured data and Fix description lengths1 page

And 21 more parts of the site.

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