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dakotafamilysmiles.com, read 3 days ago. Back to the report

90 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9090 nownow921top 10%94295397498599699799899910010full marks

Now #26,432 of 263,586Step 1 top 10%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Phrase headings as questions

    +2 points, to 92, and #15,092, 11,340 places up, and into the top 10%

    Phrase at least one heading as the question a person would ask.

    31 pages under /services/

    See the pages
    • /services/cosmetic-dentistry
    • /services/cosmetic-dentistry/dental-bonding
    • /services/cosmetic-dentistry/dental-veneers
    • /services/cosmetic-dentistry/smile-makeovers
    • /services/cosmetic-dentistry/teeth-whitening-treatments
    • /services/dental-technology
    • /services/dental-technology/cerec-same-day-crowns
    • /services/dental-technology/cone-beam-3d-imaging
    • /services/dental-technology/digital-x-rays
    • /services/dental-technology/soft-tissue-laser
    • and 21 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    69 pages

    See the pages
    • /CEREC-Same-Day-Crowns
    • /Childrens-Dentistry
    • /Contact
    • /Cosmetic-Dentistry
    • /Dental-Bridges
    • /Dental-Cleanings-Exams
    • /Dental-Crowns
    • /Dental-Fillings
    • /Dental-Implants
    • /Dental-Technology
    • and 59 more in the copied plan
  3. 3

    Set each page's canonical address

    +1 point, to 95

    Add a canonical link that points to the page itself.

    22 pages

    See the pages
    • /CEREC-Same-Day-Crowns
    • /Childrens-Dentistry
    • /Contact
    • /Cosmetic-Dentistry
    • /Dental-Bridges
    • /Dental-Cleanings-Exams
    • /Dental-Crowns
    • /Dental-Fillings
    • /Dental-Implants
    • /Dental-Technology
    • and 12 more in the copied plan
  4. 4

    Add depth to thin pages

    +2 points, to 97

    Add true, specific detail until the page covers its subject.

    25 pages under /services/

    See the pages
    • /services/cosmetic-dentistry/smile-makeovers
    • /services/cosmetic-dentistry/teeth-whitening-treatments
    • /services/dental-technology
    • /services/dental-technology/cerec-same-day-crowns
    • /services/dental-technology/cone-beam-3d-imaging
    • /services/dental-technology/digital-x-rays
    • /services/dental-technology/soft-tissue-laser
    • /services/general-family-dentistry
    • /services/general-family-dentistry/childrens-dentistry
    • /services/general-family-dentistry/dental-cleanings-exams
    • and 15 more in the copied plan
  5. 5

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    70 pages

    See the pages
    • /
    • /CEREC-Same-Day-Crowns
    • /Childrens-Dentistry
    • /Contact
    • /Cosmetic-Dentistry
    • /Dental-Bridges
    • /Dental-Cleanings-Exams
    • /Dental-Crowns
    • /Dental-Fillings
    • /Dental-Implants
    • and 60 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages

    See the pages
    • /Contact
    • /Dental-Bridges
    • /Dental-Crowns
    • /Dentures
    • /Digital-X-rays
    • /contact
    • /dental-veneers
    • /meet-us
    • /meet-us/meet-our-team
    • /office-tour
    • and 14 more in the copied plan
  7. 7

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  8. 8

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    31 pages under /services/

    See the pages
    • /services/cosmetic-dentistry
    • /services/cosmetic-dentistry/dental-bonding
    • /services/cosmetic-dentistry/dental-veneers
    • /services/cosmetic-dentistry/smile-makeovers
    • /services/cosmetic-dentistry/teeth-whitening-treatments
    • /services/dental-technology
    • /services/dental-technology/cerec-same-day-crowns
    • /services/dental-technology/cone-beam-3d-imaging
    • /services/dental-technology/digital-x-rays
    • /services/dental-technology/soft-tissue-laser
    • and 21 more in the copied plan
  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Put the text in the HTML

    +1 point, to 100, and full marks

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    3 pages under /services/

    See the pages
    • /services/cosmetic-dentistry/smile-makeovers
    • /services/general-family-dentistry/tmj-treatments
    • /services/restorative-dentistry/dental-inlays-onlays
2 more, to tidy up after 100
  1. 11

    Describe images

    Under a point

    Describe every content image in its alt text.

    6 pages, 5 of them under /meet-us/

    See the pages
    • /meet-us/meet-our-dentists
    • /meet-us/meet-our-dentists/dr-alison-just
    • /meet-us/meet-our-dentists/dr-brock-oukrop
    • /meet-us/meet-our-dentists/dr-jordan-brummond
    • /meet-us/meet-our-team
    • /patient-resources/smile-gallery
  2. 12

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    2 pages

    See the pages
    • /meet-us/meet-our-dentists/dr-brock-oukrop
    • /privacy-policy

What else the read found

Half its pages start answering within 14 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /general-family-dentistry181 ms
  • /services/dental-technology/soft-tissue-laser109 ms
  • /restorative-dentistry98 ms
  • /services/restorative-dentistry/dental-inlays-onlays89 ms
  • /services/cosmetic-dentistry/teeth-whitening-treatments81 ms

Fastest: /meet-us/meet-our-dentists, 10 ms. Heaviest: /services/restorative-dentistry/dental-implants, 113 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • Amazon CloudFrontHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: a Dentist named Dakota Family Smiles. mttr does not check the profiles it names.

  • Facebookdakotafamilysmilesnd
  • Googlekgi7rAV7KDz2TJQa7
  • Instagramdakotafamilysmiles
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Set a share image1 page
  • /Contact fails 4: Set each page's canonical address, Fix title lengths and Link straight to the final address1 page
  • /Dental-Bridges fails 4: Set each page's canonical address, Fix title lengths and Link straight to the final address1 page
  • /Dental-Crowns fails 4: Set each page's canonical address, Fix title lengths and Link straight to the final address1 page
  • /dental-veneers fails 4: Set each page's canonical address, Fix title lengths and Link straight to the final address1 page
  • /Dentures fails 4: Set each page's canonical address, Fix title lengths and Link straight to the final address1 page
  • /Digital-X-rays fails 4: Set each page's canonical address, Fix title lengths and Link straight to the final address1 page
  • /privacy-policy fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /CEREC-Same-Day-Crowns fails 3: Set each page's canonical address, Link straight to the final address and Set a share image1 page
  • /Childrens-Dentistry fails 3: Set each page's canonical address, Link straight to the final address and Set a share image1 page
  • /contact fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /cosmetic-dentistry fails 3: Set each page's canonical address, Link straight to the final address and Set a share image1 page

And 20 more parts of the site.

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