- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
75 of 100ahead of 43% of the sites mttr has read
Its strongest stage is Access, at 98 against the middle site's 91. 1 fix, 6 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
The top half of every site starts at 77.
2 points take it into the top half.
6,963 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Each stage against the middle site. It trails on Understand and Trust.
Worth the mostEach fix here is worth under a point
Worth the mostAdd structured data+5
Worth the mostShow when guides were updated+1
Worth the mostAdd a tap-to-call link+6
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
23 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads mostly as software and SaaS. 4 changes would make it plainer.
Software and SaaS
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
On davegallant.ca, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
The home page has no first heading in its HTML.
On davegallant.ca, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Software and SaaS.
Its description is 282 characters and is cut off in results.
On davegallant.ca, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
Its home page declares no business or organization type, so a machine has to guess what it is.
On davegallant.ca, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Software and SaaS), with its name, address, phone and sameAs links to its own profiles.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.