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dawsonmechanical.com, read 1 day ago. Back to the report

93 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9393 nownow951#4,951962973top 1%9849959969971008full marks

Now #11,013 of 263,587Step 1 #4,951Step 3 top 1%Step 8 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Describe images

    +2 points, to 95, and #4,951, 6,062 places up

    Describe every content image in its alt text.

    42 pages

    See the pages
    • /
    • /about-us
    • /backflow-testing-in-bridgewater-nj
    • /backflow-testing-in-elizabeth-nj
    • /backflow-testing-service-in-jersey-city-nj
    • /backflow-testing-services-in-essex-county-nj
    • /backflow-testing-services-in-middlesex-county-nj
    • /backflow-testing-services-in-new-jersey
    • /backflow-testing-services-in-somerset-county-nj
    • /backflow-testing-services-in-union-county-nj
    • and 32 more in the copied plan
  2. 2

    Set a share image

    +1 point, to 96

    Set og:image so links to the page carry a picture.

    42 pages

    See the pages
    • /
    • /about-us
    • /backflow-testing-in-bridgewater-nj
    • /backflow-testing-in-elizabeth-nj
    • /backflow-testing-service-in-jersey-city-nj
    • /backflow-testing-services-in-essex-county-nj
    • /backflow-testing-services-in-middlesex-county-nj
    • /backflow-testing-services-in-new-jersey
    • /backflow-testing-services-in-somerset-county-nj
    • /backflow-testing-services-in-union-county-nj
    • and 32 more in the copied plan
  3. 3

    Link straight to the final address

    +1 point, to 97, and into the top 1%

    Point links and the sitemap at the final address, not at one that redirects.

    41 pages

    See the pages
    • /about-us
    • /backflow-testing-in-bridgewater-nj
    • /backflow-testing-in-elizabeth-nj
    • /backflow-testing-service-in-jersey-city-nj
    • /backflow-testing-services-in-essex-county-nj
    • /backflow-testing-services-in-middlesex-county-nj
    • /backflow-testing-services-in-new-jersey
    • /backflow-testing-services-in-somerset-county-nj
    • /backflow-testing-services-in-union-county-nj
    • /bridgewater-nj-commercial-plumber
    • and 31 more in the copied plan
  4. 4

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    10 pages

    See the pages
    • /bridgewater-nj-commercial-plumber
    • /commercial-plumber-in-bergen-county-nj
    • /commercial-plumber-in-berkeley-heights-nj
    • /commercial-plumber-in-middlesex-county-nj
    • /commercial-services
    • /east-brunswick-nj-expert-plumber
    • /essex-county-nj-plumbing-services
    • /jersey-city-nj-plumbing-services
    • /newark-nj-plumbing-services
    • /residential-services
  5. 5

    Use one main heading

    +1 point, to 99

    Give the page exactly one h1 that says what it is about.

    10 pages

    See the pages
    • /bridgewater-nj-commercial-plumber
    • /commercial-plumber-east-brunswick-nj
    • /commercial-plumber-in-bergen-county-nj
    • /commercial-plumber-in-hackensack-nj
    • /commercial-plumber-in-jersey-city-nj
    • /commercial-plumber-in-middlesex-county-nj
    • /commercial-plumber-in-somerset-county-nj
    • /professional-commercial-plumber-in-newark-nj
    • /professional-commercial-plumber-in-union-county-nj
    • /reliable-commercial-plumber-in-linden-nj
  6. 6

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  7. 7

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  8. 8

    Bring deep pages closer to home

    +1 point, to 100, and full marks

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    9 pages

    See the pages
    • /backflow-testing-in-bridgewater-nj
    • /backflow-testing-in-elizabeth-nj
    • /backflow-testing-service-in-jersey-city-nj
    • /expert-backflow-testing-service-in-hackensack-nj
    • /professional-backflow-testing-service-in-newark-nj
    • /reliable-backflow-testing-service-in-east-brunswick-nj
    • /reliable-backflow-testing-service-in-linden-nj
    • /residential-plumber-hackensack-nj
    • /residential-plumber-in-elizabeth-nj
2 more, to tidy up after 100
  1. 9

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    1 page

    See the pages
    • /east-brunswick-nj-expert-plumber
  2. 10

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /professional-commercial-plumber-in-newark-nj

What else the read found

Half its pages start answering within 36 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /commercial-plumber-in-jersey-city-nj144 ms
  • /jersey-city-nj-plumbing-services132 ms
  • /123 ms
  • /reliable-backflow-testing-service-in-linden-nj47 ms
  • /residential-plumber-in-bridgewater-nj45 ms

Fastest: /backflow-testing-services-in-new-jersey, 32 ms. Heaviest: /residential-services, 20 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ApacheServer
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Licensed Plumbers Essex County | Dawson Mechanical Contracting. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.6
  • /about-us hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Set a share image1 page
  • /bridgewater-nj-commercial-plumber fails 5: Use one main heading, Phrase headings as questions and Describe images1 page
  • /commercial-plumber-in-bergen-county-nj fails 5: Use one main heading, Phrase headings as questions and Describe images1 page
  • /commercial-plumber-in-middlesex-county-nj fails 5: Use one main heading, Phrase headings as questions and Describe images1 page
  • /east-brunswick-nj-expert-plumber fails 5: Phrase headings as questions, Describe images and Fix title lengths1 page
  • /professional-commercial-plumber-in-newark-nj fails 5: Use one main heading, Describe images and Replace unsupported sales claims1 page
  • /backflow-testing-in-bridgewater-nj fails 4: Describe images, Bring deep pages closer to home and Link straight to the final address1 page
  • /backflow-testing-in-elizabeth-nj fails 4: Describe images, Bring deep pages closer to home and Link straight to the final address1 page
  • /backflow-testing-service-in-jersey-city-nj fails 4: Describe images, Bring deep pages closer to home and Link straight to the final address1 page
  • /commercial-plumber-east-brunswick-nj fails 4: Use one main heading, Describe images and Link straight to the final address1 page
  • /commercial-plumber-in-berkeley-heights-nj fails 4: Phrase headings as questions, Describe images and Link straight to the final address1 page
  • /commercial-plumber-in-hackensack-nj fails 4: Use one main heading, Describe images and Link straight to the final address1 page

And 30 more parts of the site.

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