- Middle site
- 91
- Behind by
- 4
Worth the mostFix pages that fail to load+2
deckchairnaturalist.com
74 of 100ahead of 40% of the sites mttr has read
Its strongest stage is Trust, at 98 against the middle site's 98. 1 fix, 6 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 47,180 places up
- 74Now#153,251
- 80Add a tap-to-call link#106,071
The top half of every site starts at 77.
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Where it ranks
3 points take it into the top half.
Beside it on the board
- #158,002beattysguestranch.com74
- #158,003rn365.agency74
- #158,004deckchairnaturalist.com74
- #158,005cfsgroupltd.com74
- #158,006sobeyfoundation.com74
6,505 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 7
Worth the mostAdd structured data+4
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 2
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read37447 fewer than typical
Links a page81335% below typical
Words a page27939429% below typical
Rules failing somewhere21147 more than typical
Half its pages answer in1,216 ms210 ms479% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points51,933 places up
Add a tap-to-call linkAct29 of 371 in 3
Worth 4 points35,049 places up
Add structured dataUnderstand19 of 371 in 3
Worth 3 points26,874 places up
Fix description lengthsUnderstand29 of 371 in 11
Worth 2 points each19,238 places up each
Describe imagesUnderstand26 of 372 in 7
Fix pages that fail to loadAccess8 of 373 in 4
Show 16 more fixes
Worth 1 point each11,720 places up each
Phrase headings as questionsUnderstand8 of 371 in 10
Add depth to thin pagesUnderstand8 of 373 in 7
Fix title lengthsUnderstand15 of 371 in 6
Set a share imageUnderstand29 of 372 in 7
Set each page's canonical addressAccess7 of 372 in 5
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Match structured data to the pageUnderstand1 of 373 in 7
Use one main headingUnderstand2 of 371 in 4
Allow pages to be indexedAccess1 of 375 in 6
Add a way to get in touchAct1 of 371 in 2
Bring deep pages closer to homeAccess1 of 376 in 7
Replace unsupported sales claimsTrust1 of 372 in 3
Link straight to the final addressAccess1 of 371 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleAnn Carroll Burgess
DescriptionNone in the HTML
First headingNaturalist and Travel Writer Is the Deck Chair Naturalist
OpeningExploring the world through words — from the peaks of Western Canada to the cobblestones of Tallinn.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Ann Carroll Burgess” and “Naturalist and Travel Writer Is the Deck Chair Naturalist”.
Agent instructions
On deckchairnaturalist.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On deckchairnaturalist.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On deckchairnaturalist.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.