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deckcreationsofrichmond.com, read 3 days ago. Back to the report

88 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow901top 10%92294395496597698798898998109811991210013full marks

Now #41,609 of 263,590Step 1 top 10%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Link straight to the final address

    +2 points, to 90, and #25,806, 15,803 places up, and into the top 10%

    Point links and the sitemap at the final address, not at one that redirects.

    96 pages

    See the pages
    • /2018/06/11
    • /2018/06/22
    • /2018/08/04
    • /2018/08/11
    • /2018/08/16
    • /2018/11/09
    • /2019/01/09
    • /2019/02/04
    • /2019/06/03
    • /2023/02/02
    • and 86 more in the copied plan
  2. 2

    Allow pages to be indexed

    +2 points, to 92

    Remove noindex when the page is ready to be found.

    18 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /2018/06/11
    • /2018/06/22
    • /2018/08/04
    • /2018/08/11
    • /2018/08/16
    • /2018/11/09
    • /2019/01/09
    • /2019/02/04
    • /2019/06/03
    • /2023/02/02
    • and 8 more in the copied plan
  3. 3

    Replace unsupported sales claims

    +2 points, to 94

    Replace the sales claim with a fact that can be checked.

    35 pages

    See the pages
    • /
    • /2018/06/11
    • /2018/06/22
    • /2018/08/04
    • /2018/08/11
    • /2018/08/16
    • /2018/11/09
    • /2019/01/09
    • /2019/02/04
    • /2019/06/03
    • and 25 more in the copied plan
  4. 4

    Answer the first question right under it

    +1 point, to 95

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    18 pages

    See the pages
    • /award-winning-siding-contractor-in-virginia-siding-installation-built-for-long-term-performance
    • /award-winning-siding-contractors-in-virginia
    • /backyard-deck-ideas-for-your-summer-dream-home
    • /code-compliant-architecturally-integrated-screened-porch-in-powhatan-county-va
    • /custom-pergolas-in-south-carolina-how-deck-creations-builds-enduring-outdoor-living-spaces
    • /deck-creations-case-study
    • /deck-lighting-ideas-for-your-outdoor-oasis
    • /how-to-assess-your-home-siding
    • /keeping-deck-looking-fresh-years-come
    • /multi-level-deck-and-landscaping-ideas-to-maximize-a-sloped-backyard-in-richmond-va
    • and 8 more in the copied plan
  5. 5

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    40 pages

    See the pages
    • /2018/06/11
    • /2018/06/22
    • /2018/08/04
    • /2018/08/11
    • /2018/08/16
    • /2018/11/09
    • /2019/01/09
    • /2019/02/04
    • /2019/06/03
    • /2023/02/02
    • and 30 more in the copied plan
  6. 6

    Fix description lengths

    +1 point, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    38 pages

    See the pages
    • /
    • /2018/06/11
    • /2018/06/22
    • /2018/08/04
    • /2018/08/11
    • /2018/08/16
    • /2018/11/09
    • /2019/01/09
    • /2019/02/04
    • /2019/06/03
    • and 28 more in the copied plan
  7. 7

    Set each page's canonical address

    +1 point, to 98

    Add a canonical link that points to the page itself.

    18 pages

    See the pages
    • /2018/06/11
    • /2018/06/22
    • /2018/08/04
    • /2018/08/11
    • /2018/08/16
    • /2018/11/09
    • /2019/01/09
    • /2019/02/04
    • /2019/06/03
    • /2023/02/02
    • and 8 more in the copied plan
  8. 8

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  10. 10

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  11. 11

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  12. 12

    Put figures in tables

    +1 point, to 99

    Where the guide compares options or gives figures, put them in a table.

    20 pages

    See the pages
    • /award-winning-siding-contractor-in-virginia-siding-installation-built-for-long-term-performance
    • /award-winning-siding-contractors-in-virginia
    • /backyard-deck-construction-when-to-diy-and-when-to-call-the-pros
    • /backyard-deck-ideas-for-your-summer-dream-home
    • /code-compliant-architecturally-integrated-screened-porch-in-powhatan-county-va
    • /custom-pergolas-in-south-carolina-how-deck-creations-builds-enduring-outdoor-living-spaces
    • /deck-creations-case-study
    • /deck-lighting-ideas-for-your-outdoor-oasis
    • /how-to-assess-your-home-siding
    • /keeping-deck-looking-fresh-years-come
    • and 10 more in the copied plan
  13. 13

    Phrase headings as questions

    +1 point, to 100, and full marks

    Phrase at least one heading as the question a person would ask.

    25 pages

    See the pages
    • /accessibility
    • /deck-creations-case-study
    • /locations/anderson-sc
    • /locations/charlottesville-va
    • /locations/greenville-sc
    • /locations/hampton-roads-va
    • /locations/lake-anna-va
    • /locations/richmond-va
    • /locations/short-pump-va
    • /locations/spartanburg-sc
    • and 15 more in the copied plan
11 more, to tidy up after 100
  1. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 15

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    9 pages

    See the pages
    • /accessibility
    • /deck-creations-case-study
    • /deck-lighting-ideas-for-your-outdoor-oasis
    • /keeping-deck-looking-fresh-years-come
    • /lakehouse
    • /privacy-policy
    • /sunroom-decorating-tips-ideas-2
    • /take-your-backyard-to-the-next-level-with-a-custom-pergola
    • /time-to-replace-my-deck
  3. 16

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    22 pages

    See the pages
    • /2018/06/11
    • /2018/06/22
    • /2018/08/04
    • /2018/08/11
    • /2018/08/16
    • /2018/11/09
    • /2019/01/09
    • /2019/02/04
    • /2019/06/03
    • /2023/02/02
    • and 12 more in the copied plan
  4. 17

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    7 pages

    See the pages
    • /accessibility-statement
    • /commercial-work
    • /deck-creations-case-study
    • /privacy-policy
    • /roofing
    • /thankyou
    • /windows
  5. 18

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages

    See the pages
    • /accessibility
    • /award-winning-siding-contractors-in-virginia
    • /locations/lake-anna-va
  6. 19

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    3 pages

    See the pages
    • /locations/anderson-sc
    • /locations/lake-anna-va
    • /privacy-policy
  7. 20

    Describe images

    Under a point

    Describe every content image in its alt text.

    5 pages

    See the pages
    • /commercial-work
    • /lakehouse
    • /options-for-home-renovation-loans
    • /sunroom-decorating-tips-ideas-2
    • /timbertech-composite-deck
  8. 21

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    4 pages under /locations/

    See the pages
    • /locations/anderson-sc
    • /locations/chesterfield-va
    • /locations/lake-anna-va
    • /locations/short-pump-va
  9. 22

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    2 pages

    See the pages
    • /renaissance-patio
    • /services
  10. 23

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /repair-restoration
  11. 24

    Remove ratings with no visible reviews

    Under a point

    Remove rating schema unless the reviews it counts are shown on the page.

    1 page

    See the pages
    • /pool-pavilions

What else the read found

Half its pages start answering within 45 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /2018/11/09600 ms
  • /2018/08/04491 ms
  • /2026/04/10466 ms
  • /2018/06/22337 ms
  • /2018/08/11234 ms

Fastest: /success, 23 ms. Heaviest: the home page, 38 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a Home and construction business named Deck Creations. mttr does not check the profiles it names.

  • Facebookdeckcreations1
  • Instagramdeckcreations
  • Xdeckcreations
pages with strong signs
2
hidden characters
2
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.2
  • /commercial-work hidden characters a reader cannot see
  • /home-siding hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Fix description lengths and Replace unsupported sales claims1 page
  • /repair-restoration passes every rule1 page
  • /privacy-policy fails 7: Answer the first question right under it, Use one main heading and Phrase headings as questions1 page
  • /deck-creations-case-study fails 6: Answer the first question right under it, Use one main heading and Phrase headings as questions1 page
  • /accessibility fails 5: Add depth to thin pages, Phrase headings as questions and Link to pages from related content1 page
  • /award-winning-siding-contractors-in-virginia fails 5: Answer the first question right under it, Add depth to thin pages and Put figures in tables1 page
  • /backyard-deck-ideas-for-your-summer-dream-home fails 5: Answer the first question right under it, Fix description lengths and Put figures in tables1 page
  • /keeping-deck-looking-fresh-years-come fails 5: Answer the first question right under it, Put figures in tables and Link to pages from related content1 page
  • /sunroom-decorating-tips-ideas-2 fails 5: Answer the first question right under it, Put figures in tables and Describe images1 page
  • /take-your-backyard-to-the-next-level-with-a-custom-pergola fails 5: Answer the first question right under it, Put figures in tables and Link to pages from related content1 page
  • /time-to-replace-my-deck fails 5: Answer the first question right under it, Put figures in tables and Link to pages from related content1 page
  • /accessibility-statement fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page

And 49 more parts of the site.

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