- Middle site
- 91
- Behind by
- 5
Worth the mostLink straight to the final address+2
deconstructionworks.com
67 of 100ahead of 27% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 2 fixes, 14 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 94,074 places up
- 67Now#191,331
- 74Add structured data#153,078
- 81Add a tap-to-call link#97,257
The top half of every site starts at 77.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 67 for its last 2 reads. 10 points take it into the top half.
Beside it on the board
- #192,003fairburnlocksmith.com67
- #192,004beginningwithi.com67
- #192,005deconstructionworks.com67
- #192,006neumannplumbing.com67
- #192,007simcast.com67
3,991 sites score 67. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 31
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read134431 fewer than typical
Links a page61351% below typical
Words a page24539438% below typical
Rules failing somewhere1414About typical
Half its pages answer in47 ms210 ms78% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each38,927 places up each
Add structured dataUnderstand12 of 131 in 3
Add a tap-to-call linkAct12 of 131 in 3
Worth 5 points26,382 places up
Use one main headingUnderstand12 of 131 in 4
Worth 4 points20,586 places up
Fix description lengthsUnderstand12 of 131 in 11
Worth 2 points each10,182 places up each
Fix title lengthsUnderstand7 of 131 in 6
Describe imagesUnderstand7 of 132 in 7
Set a share imageUnderstand12 of 132 in 7
Link straight to the final addressAccess11 of 131 in 2
Show 6 more fixes
Worth 1 point each4,944 places up each
Settle on one addressAccessAbout the whole site2 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 133 in 7
Set each page's canonical addressAccess3 of 132 in 5
Fix pages that fail to loadAccess1 of 133 in 4
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleDeconstruction Works – Recycling the Built Environment
DescriptionNone in the HTML
First headingHome
OpeningDeconstruction Works specializes in the salvage and reuse (green demolition) of houses, outbuildings, and commercial interiors in Vermont, New Hampshire, and Western Massachusetts (Lic# CS-108554; HIC-188451). Contractors and homeowners often lament the waste of perfectly good…
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Deconstruction Works – Recycling the Built Environment” and “Home”.
Agent instructions
On deconstructionworks.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On deconstructionworks.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name West Dummerston in the first words
The site is in West Dummerston, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On deconstructionworks.com, name West Dummerston in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On deconstructionworks.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.