deserthospitality.com, read 1 day ago. Back to the report
74 to 100 in 11 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #158,790 of 263,965Step 1 top 50%Step 11 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add a tap-to-call link
+6 points, to 80, and #106,111, 52,679 places up, and into the top 50%
Add a tap-to-call phone link.
10 pages
See the pages
- /
- /about
- /careers
- /contact
- /investors
- /news
- /people
- /portfolio
- /privacy-policy
- /security
- 2
Use one main heading
+4 points, to 84
Give the page exactly one h1 that says what it is about.
8 pages
See the pages
- /
- /about
- /careers
- /contact
- /investors
- /news
- /people
- /portfolio
- 3
Fix title lengths
+4 points, to 88
Write a title of 15 to 65 characters that leads with what the page covers.
10 pages
See the pages
- /
- /about
- /careers
- /contact
- /investors
- /news
- /people
- /portfolio
- /privacy-policy
- /security
- 4
Fix description lengths
+3 points, to 91
Write a meta description of 70 to 165 characters that summarizes the page.
10 pages
See the pages
- /
- /about
- /careers
- /contact
- /investors
- /news
- /people
- /portfolio
- /privacy-policy
- /security
- 5
Describe images
+3 points, to 94
Describe every content image in its alt text.
8 pages
See the pages
- /
- /about
- /careers
- /contact
- /investors
- /news
- /people
- /portfolio
- 6
Set a share image
+1 point, to 95
Set og:image so links to the page carry a picture.
10 pages
See the pages
- /
- /about
- /careers
- /contact
- /investors
- /news
- /people
- /portfolio
- /privacy-policy
- /security
- 7
Link straight to the final address
+2 points, to 97
Point links and the sitemap at the final address, not at one that redirects.
9 pages
See the pages
- /about
- /careers
- /contact
- /investors
- /news
- /people
- /portfolio
- /privacy-policy
- /security
- 8
Replace unsupported sales claims
+1 point, to 98
Replace the sales claim with a fact that can be checked.
2 pages
See the pages
- /
- /people
- 9
Publish a sitemap
+1 point, to 99
Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.
Once, for the whole site
- 10
Speed up the server
Under a point
Cache pages or speed up the server. Crawlers give a slow site fewer visits.
Once, for the whole site
- 11
List your profiles in your structured data
+1 point, to 100, and full marks
Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.
Once, for the whole site
1 more, to tidy up after 100
- 12
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
What else the read found
Half its pages take over 881 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.
/1.4 s/about939 ms/people913 ms/portfolio908 ms/careers883 ms
Fastest: /privacy-policy, 731 ms. Heaviest: /contact, 19 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
WordPressPlatform
PHPServer
ApacheServer
- GGoogle AnalyticsAnalytics
Font AwesomeFonts
From the structured data on its home page, as the site says it: an Organization named Desert Hospitality Management. mttr does not check the profiles it names.
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 6.5
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/peoplefails 8: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/aboutfails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/careersfails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/contactfails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/investorsfails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/newsfails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/portfoliofails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/privacy-policyfails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page/securityfails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
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