- Middle site
- 91
- Ahead by
- 8
Worth the mostEach fix here is worth under a point
detoursamericanwest.com
Top 10%of the 265,008 sites mttr has read, at #18,983
It scores 92.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
92 now94 with itTop 5% from 93
#18,983to#7,47011,513 places up47 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Held at 92 for its last 2 reads. 1 point takes it into the top 5%.
Beside it on the board
- #18,981restorationservice1.com92
- #18,982nwpreferredroofing.com92
- #18,983detoursamericanwest.com92
- #18,984cupertinodryerventcleaning.us92
- #18,985chinagency.com92
5,027 sites score 92. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 92Now#18,983
- 94Answer the first question right under itTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 20
Worth the mostAnswer the first question right under it+2
- Middle site
- 98
- Behind by
- 4
Worth the mostShow sources on guides+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page151319% above typical
Words a page8423942.1× typical
Rules failing somewhere1414About typical
Half its pages answer in522 ms210 ms149% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each11,513 places up each
Answer the first question right under itUnderstand47 of 1001 in 121
Phrase headings as questionsUnderstand38 of 1001 in 10
Worth 1 point each8,142 places up each
Put figures in tablesUnderstand50 of 1001 in 28
Show sources on guidesTrust9 of 1001 in 2
Add real images to contentUnderstand17 of 1002 in 3
Fix description lengthsUnderstand29 of 1001 in 11
Describe imagesUnderstand16 of 1002 in 7
Set a share imageUnderstand29 of 1002 in 7
Replace unsupported sales claimsTrust14 of 1002 in 3
Show 6 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add lists or tablesUnderstand6 of 1001 in 2
Link straight to the final addressAccess14 of 1001 in 2
Fix title lengthsUnderstand6 of 1001 in 6
Use one main headingUnderstand4 of 1001 in 4
Bring deep pages closer to homeAccess1 of 1006 in 7
How AI reads this site
It reads mostly as hotels and travel. 3 changes would make it plainer.
It reads as
Hotels and travelIt says it is an organization in Flagstaff.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleDETOURS American West - Guided Tours, Private, Multi Day Tours
DescriptionDETOURS American West has a passion for creating the moments that inspire amazement and leave Guests awe-struck. Book or call today
First headingNone in the HTML
OpeningSince 2001, DETOURS American West has been offering public and private single day and multi-day tours in Arizona and the Southwest. Our guides drive our guests in a fleet of Luxury SUVs and Custom High-Roof Touring Vans that provide safe, comfortable and stylish modes of…
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On detoursamericanwest.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On detoursamericanwest.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Name Flagstaff in the first words
The site is in Flagstaff, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On detoursamericanwest.com, name Flagstaff in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best tour companies near Flagstaff, AZ? Its answer, and whether it cites detoursamericanwest.com, shows here in a moment.