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diamondcertified.org, read 3 days ago. Back to the report

88 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow901top 10%9229439549659669679789899810981199129913991410015full marks

Now #42,762 of 263,590Step 1 top 10%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 90, and #25,806, 16,956 places up, and into the top 10%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    67 pages, 62 of them under /resources/

    See the pages
    • /guides/auto
    • /guides/health
    • /guides/home
    • /guides/professional
    • /guides/seasonal
    • /resources/blog
    • /resources/for-company-owners
    • /resources/for-company-owners/blog/10-million
    • /resources/for-company-owners/blog/21
    • /resources/for-company-owners/blog/audience
    • and 57 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 92

    Phrase at least one heading as the question a person would ask.

    67 pages, 62 of them under /resources/

    See the pages
    • /guides/auto
    • /guides/health
    • /guides/home
    • /guides/professional
    • /guides/seasonal
    • /resources/blog
    • /resources/for-company-owners
    • /resources/for-company-owners/blog/10-million
    • /resources/for-company-owners/blog/21
    • /resources/for-company-owners/blog/audience
    • and 57 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 62 of them under /resources/

    See the pages
    • /EarnDc
    • /MembershipSignup
    • /OurPreliminaryRatingSteps
    • /SavvyConsumer
    • /a-z-list
    • /about-diamond-certified
    • /birthday-book
    • /celebrate
    • /consumer-resource
    • /contact-2
    • and 89 more in the copied plan
  4. 4

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    67 pages, 62 of them under /resources/

    See the pages
    • /guides/auto
    • /guides/health
    • /guides/home
    • /guides/professional
    • /guides/seasonal
    • /resources/blog
    • /resources/for-company-owners
    • /resources/for-company-owners/blog/10-million
    • /resources/for-company-owners/blog/21
    • /resources/for-company-owners/blog/audience
    • and 57 more in the copied plan
  5. 5

    Fix description lengths

    +1 point, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    61 pages, 57 of them under /resources/

    See the pages
    • /about-diamond-certified
    • /birthday-book
    • /find-quality-companies
    • /member/chris-bjorklund
    • /resources/for-company-owners/blog/10-million
    • /resources/for-company-owners/blog/audience
    • /resources/for-company-owners/blog/better
    • /resources/for-company-owners/blog/big-upgrade-begins
    • /resources/for-company-owners/blog/brand-building-vs-brand-killing
    • /resources/for-company-owners/blog/brand-builds
    • and 51 more in the copied plan
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  8. 8

    Add breadcrumb data

    +1 point, to 97

    Add BreadcrumbList schema so the page has a place in the site.

    63 pages, 58 of them under /resources/

    See the pages
    • /guides/auto
    • /guides/health
    • /guides/home
    • /guides/professional
    • /guides/seasonal
    • /resources/for-company-owners/blog/10-million
    • /resources/for-company-owners/blog/audience
    • /resources/for-company-owners/blog/better
    • /resources/for-company-owners/blog/big-upgrade-begins
    • /resources/for-company-owners/blog/brand-building-vs-brand-killing
    • and 53 more in the copied plan
  9. 9

    Describe images

    +1 point, to 98

    Describe every content image in its alt text.

    36 pages, 35 of them under /resources/for-company-owners/blog/

    See the pages
    • /resources/for-company-owners/blog/big-upgrade-begins
    • /resources/for-company-owners/blog/brand-building-vs-brand-killing
    • /resources/for-company-owners/blog/compete-shrink
    • /resources/for-company-owners/blog/gaining-competitive-advantages
    • /resources/for-company-owners/blog/go-up-tempo
    • /resources/for-company-owners/blog/helpful-expertise-2
    • /resources/for-company-owners/blog/highest-quality-and-helpful-expertise
    • /resources/for-company-owners/blog/launch
    • /resources/for-company-owners/blog/level-up
    • /resources/for-company-owners/blog/making-helpful-expertise
    • and 26 more in the copied plan
  10. 10

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    11 pages, 6 of them under /resources/

    See the pages
    • /guides/auto
    • /guides/health
    • /guides/home
    • /guides/professional
    • /guides/seasonal
    • /resources/for-company-owners
    • /resources/for-company-owners/blog/21
    • /resources/for-company-owners/blog/the-first-four
    • /resources/for-company-owners/blog/your-5-useful-answers
    • /resources/guide
    • and 1 more in the copied plan
  11. 11

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages, 15 of them under /resources/for-company-owners/blog/

    See the pages
    • /birthday-book
    • /celebrate
    • /guides/auto
    • /guides/health
    • /guides/home
    • /legal
    • /privacy
    • /privacy-policy
    • /resources/for-company-owners/blog/10-million
    • /resources/for-company-owners/blog/better
    • and 14 more in the copied plan
  12. 12

    Show when guides were updated

    +1 point, to 99

    Show when the guide was last updated, and set dateModified in its schema.

    10 pages

    See the pages
    • /guides/auto
    • /guides/health
    • /guides/home
    • /guides/professional
    • /guides/seasonal
    • /resources/blog
    • /resources/for-company-owners
    • /resources/guide
    • /resources/guide/local
    • /resources/problem-resolution
  13. 13

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    10 pages

    See the pages
    • /guides/auto
    • /guides/health
    • /guides/home
    • /guides/professional
    • /guides/seasonal
    • /resources/blog
    • /resources/for-company-owners
    • /resources/guide
    • /resources/guide/local
    • /resources/problem-resolution
  14. 14

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    10 pages

    See the pages
    • /guides/auto
    • /guides/health
    • /guides/home
    • /guides/professional
    • /guides/seasonal
    • /resources/blog
    • /resources/for-company-owners
    • /resources/guide
    • /resources/guide/local
    • /resources/problem-resolution
  15. 15

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    16 pages

    See the pages
    • /EarnDc
    • /MembershipSignup
    • /SavvyConsumer
    • /a-z-list
    • /diamond-certified-company-reports
    • /find-quality-companies
    • /guides/auto
    • /guides/health
    • /guides/home
    • /guides/professional
    • and 6 more in the copied plan
6 more, to tidy up after 100
  1. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    5 pages under /resources/for-company-owners/blog/

    See the pages
    • /resources/for-company-owners/blog/better
    • /resources/for-company-owners/blog/brand-builds
    • /resources/for-company-owners/blog/daily-brand
    • /resources/for-company-owners/blog/launch
    • /resources/for-company-owners/blog/more-quality-customers
  2. 17

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /birthday-book
    • /privacy-policy
  3. 18

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /resources/guide
  4. 19

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /how-it-works
  5. 20

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /find-quality-companies
  6. 21

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /find-quality-companies

What else the read found

Half its pages start answering within 217 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /celebrate833 ms
  • /resources/for-company-owners/blog/your-5-useful-answers708 ms
  • /resources/for-company-owners/blog/tune-up-to-take-off590 ms
  • /resources/for-company-owners/blog/strong-plans-for-2021506 ms
  • /resources/for-company-owners/blog/spring-training-team-4456 ms

Fastest: /refer-a-company-to-earn-diamond-certified, 4 ms. Heaviest: /resources/blog, 212 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Next.jsFramework
  • ReactFramework
  • Amazon CloudFrontHosting
  • Google Tag ManagerAnalytics

From the structured data on its home page, as the site says it: an Organization named Diamond Certified Resource. mttr does not check the profiles it names.

  • Facebookdiamondcertified
  • Instagramdiamondcertified
  • Xdiamondcert
  • LinkedInamerican-ratings-corporation-diamond-certified
  • YouTubeUCBNmI_ssIO-wBIMfrMMWJ_g
  • Pinterestdiamondcert
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.8

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /find-quality-companies fails 5: Add a way to get in touch, Add a tap-to-call link and Fix description lengths1 page
  • /birthday-book fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /legal fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /privacy-policy fails 3: Use one main heading, Fix title lengths and Link straight to the final address1 page
  • /a-z-list fails 2: Link straight to the final address and Set a share image1 page
  • /about-diamond-certified fails 2: Fix description lengths and Link straight to the final address1 page
  • /celebrate fails 2: Fix title lengths and Link straight to the final address1 page
  • /diamond-certified-company-reports fails 2: Link straight to the final address and Set a share image1 page
  • /EarnDc fails 2: Link straight to the final address and Set a share image1 page
  • /how-it-works fails 2: Add structured data and Link straight to the final address1 page
  • /MembershipSignup fails 2: Link straight to the final address and Set a share image1 page

And 23 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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