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dinosaurpark.org, read 16 hours ago. Back to the report

85 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow881top 25%90292393495595697797897997109811991299139914991510016full marks

Now #67,476 of 263,590Step 1 top 25%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +3 points, to 88, and #39,091, 28,385 places up, and into the top 25%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    96 pages

    See the pages
    • /10-exciting-nearby-activities-that-will-create-unforgettable-family-memories
    • /about
    • /adventure-packs
    • /are-mammoth-clones-really-possible
    • /bash
    • /bco-activities
    • /birthday-parties
    • /blog
    • /carshow
    • /chronoscope-what-is-paleoart
    • and 86 more in the copied plan
  2. 2

    Use one main heading

    +2 points, to 90

    Give the page exactly one h1 that says what it is about.

    100 pages

    See the pages
    • /
    • /10-exciting-nearby-activities-that-will-create-unforgettable-family-memories
    • /about
    • /acrocanthosaurus
    • /adventure-packs
    • /are-mammoth-clones-really-possible
    • /bash
    • /bco-activities
    • /birthday-parties
    • /blog
    • and 90 more in the copied plan
  3. 3

    Phrase headings as questions

    +2 points, to 92

    Phrase at least one heading as the question a person would ask.

    86 pages

    See the pages
    • /10-exciting-nearby-activities-that-will-create-unforgettable-family-memories
    • /about
    • /adventure-packs
    • /are-mammoth-clones-really-possible
    • /bash
    • /bco-activities
    • /carshow
    • /chronoscope-what-is-paleoart
    • /common-gemstones-found-in-utah
    • /daily-geology-demos
    • and 76 more in the copied plan
  4. 4

    Put figures in tables

    +1 point, to 93

    Where the guide compares options or gives figures, put them in a table.

    98 pages

    See the pages
    • /10-exciting-nearby-activities-that-will-create-unforgettable-family-memories
    • /about
    • /acrocanthosaurus
    • /adventure-packs
    • /are-mammoth-clones-really-possible
    • /bash
    • /bco-activities
    • /birthday-parties
    • /blog
    • /carshow
    • and 88 more in the copied plan
  5. 5

    Add depth to thin pages

    +2 points, to 95

    Add true, specific detail until the page covers its subject.

    43 pages

    See the pages
    • /about
    • /adventure-packs
    • /bash
    • /bco-activities
    • /blog
    • /carshow
    • /daily-geology-demos
    • /dino-lift-tickets
    • /dino-tiles
    • /dinos-in-the-dark-2
    • and 33 more in the copied plan
  6. 6

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    52 pages

    See the pages
    • /10-exciting-nearby-activities-that-will-create-unforgettable-family-memories
    • /acrocanthosaurus
    • /are-mammoth-clones-really-possible
    • /bco-activities
    • /chronoscope-what-is-paleoart
    • /did-stegosaurus-have-two-brains
    • /did-you-eat-dinosaur-for-thanksgiving-this-year
    • /dino-tiles
    • /dinos-dark
    • /dinos-in-the-dark-2
    • and 42 more in the copied plan
  7. 7

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /10-exciting-nearby-activities-that-will-create-unforgettable-family-memories
    • /about
    • /acrocanthosaurus
    • /adventure-packs
    • /are-mammoth-clones-really-possible
    • /bash
    • /bco-activities
    • /birthday-parties
    • /blog
    • /carshow
    • and 89 more in the copied plan
  8. 8

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  10. 10

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  11. 11

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    98 pages

    See the pages
    • /10-exciting-nearby-activities-that-will-create-unforgettable-family-memories
    • /about
    • /acrocanthosaurus
    • /adventure-packs
    • /are-mammoth-clones-really-possible
    • /bash
    • /bco-activities
    • /birthday-parties
    • /blog
    • /carshow
    • and 88 more in the copied plan
  12. 12

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    33 pages

    See the pages
    • /
    • /10-exciting-nearby-activities-that-will-create-unforgettable-family-memories
    • /birthday-parties
    • /blog
    • /common-gemstones-found-in-utah
    • /dino-tiles
    • /dinosaur-myths-busted-facts-vs-fiction-in-paleontology
    • /dinosaur-playground
    • /dive-into-stem
    • /education
    • and 23 more in the copied plan
  13. 13

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    27 pages

    See the pages
    • /10-exciting-nearby-activities-that-will-create-unforgettable-family-memories
    • /about
    • /blog
    • /carshow
    • /contact-us
    • /daily-geology-demos
    • /deinonychus
    • /dino-tiles
    • /dive-into-stem
    • /donate
    • and 17 more in the copied plan
  14. 14

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    21 pages

    See the pages
    • /about
    • /birthday-parties
    • /blog
    • /dinosaur-playground
    • /donate
    • /education
    • /field-trips
    • /fun-in-the-sun
    • /gem-and-mineral
    • /golf
    • and 11 more in the copied plan
  15. 15

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    12 pages

    See the pages
    • /dinos-in-the-snow
    • /donate
    • /field-trips
    • /hours
    • /open-positions
    • /privacy-policy-2
    • /rocktober
    • /sponsorships
    • /stewart-paleontology-museum
    • /summer-camps
    • and 2 more in the copied plan
  16. 16

    Put the text in the HTML

    +1 point, to 100, and full marks

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    6 pages

    See the pages
    • /dinos-in-the-snow
    • /golf
    • /membership/ticket
    • /open-positions
    • /sponsors
    • /the-great-dino-detour
2 more, to tidy up after 100
  1. 17

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    4 pages

    See the pages
    • /bash
    • /blog
    • /carshow
    • /dino-tiles
  2. 18

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    10 pages

    See the pages
    • /
    • /blog
    • /contact-us
    • /donate
    • /education
    • /hours
    • /open-positions
    • /privacy-policy-2
    • /rocktober
    • /volunteer

What else the read found

Half its pages start answering within 79 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /exhibit-spotlight-dilophosaurus-wetherilli1.9 s
  • /exhibit-spotlight-allosaurus-fragilis1.9 s
  • /paleontology-newsflash-elessaurus-gondwanoccidens1.9 s
  • /guest-factoid-prosaurolophus1.9 s
  • /exhibit-spotlight-microraptor-zhaoianus1.9 s

Fastest: /roaming-with-prehistoric-giants, 18 ms. Heaviest: /dinosaur-myths-busted-facts-vs-fiction-in-paleontology, 44 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named Ogden Dinosaur Park. mttr does not check the profiles it names.

pages with strong signs
100
hidden characters
105
chat, markdown or placeholders left in
2
dashes per 1,000 words
2.9
  • /dino-lift-tickets hidden characters a reader cannot see
  • /dive-into-stem hidden characters a reader cannot see, markdown never turned into formatting
  • /blog hidden characters a reader cannot see
  • /gem-and-mineral hidden characters a reader cannot see
  • / hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Use one main heading, Describe images and Set a share image1 page
  • /donate fails 12: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /hours fails 12: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /open-positions fails 12: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /blog fails 11: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /dino-tiles fails 11: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /golf fails 11: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /sponsors fails 11: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /dinos-in-the-snow fails 10: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /education fails 10: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /fun-in-the-sun fails 10: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /group-rental fails 10: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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