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districtwinery.com, read 3 days ago. Back to the report

88 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow951top 10%96298398498599699799899999109911991210013full marks

Now #39,464 of 263,586Step 1 top 10%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 95, and #4,954, 34,510 places up, and into the top 10%

    Add a tap-to-call phone link.

    64 pages

    See the pages
    • /
    • /accessibility
    • /best-corporate-meeting-locations
    • /black-tie-event
    • /book-now
    • /chefs-call-large-reservations
    • /corporate-christmas-activities
    • /custom-wine-labels
    • /date-night
    • /dc-private-events-celebrations
    • and 54 more in the copied plan
  2. 2

    Link straight to the final address

    +1 point, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    65 pages

    See the pages
    • /accessibility
    • /best-corporate-meeting-locations
    • /black-tie-event
    • /book-now
    • /chefs-call-large-reservations
    • /contact-us
    • /corporate-christmas-activities
    • /custom-wine-labels
    • /date-night
    • /dc-private-events-celebrations
    • and 55 more in the copied plan
  3. 3

    Fix description lengths

    +2 points, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    20 pages

    See the pages
    • /best-corporate-meeting-locations
    • /black-tie-event
    • /contact-us
    • /corporate-christmas-activities
    • /date-night
    • /dc-winery-menus
    • /donation-requests
    • /expertise-in-private-event-planning
    • /fully-customizable-culinary-menus
    • /gift-cards
    • and 10 more in the copied plan
  4. 4

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /location/district-winery
    • /store/gift-cards
  5. 5

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    10 pages

    See the pages
    • /best-corporate-meeting-locations
    • /corporate-christmas-activities
    • /district-winery-private-events-information
    • /district-winery-private-events-packages
    • /district-winery-wedding-information
    • /district-winery-wedding-packages-and-menus
    • /our-values
    • /top-5-benefits-of-offsite-meetings
    • /washington-dc-wedding-venue
    • /waterfront-wedding-venue
  6. 6

    Fix pages that fail to load

    +1 point, to 99

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /button%20class%3D
    • /cdn-cgi/l/email-protection
    • /dc-winery-tasting-bar
  7. 7

    Describe images

    Under a point

    Describe every content image in its alt text.

    5 pages

    See the pages
    • /
    • /custom-wine-labels
    • /dc-winery-tasting-room
    • /store/gift-cards
    • /top-5-benefits-of-offsite-meetings
  8. 8

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages

    See the pages
    • /dc-winery
    • /washington-dc-wedding-venue
    • /waterfront-wedding-venue
  9. 9

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /donation-requests
    • /privacy-policy
  10. 10

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  11. 11

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /store/gift-cards
  12. 12

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    2 pages

    See the pages
    • /location/district-winery
    • /store/gift-cards
  13. 13

    Add an llms.txt

    +1 point, to 100, and full marks

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

5 more, to tidy up after 100
  1. 14

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    1 page

    See the pages
    • /location/district-winery
  2. 15

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /store/gift-cards
  3. 16

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /store/gift-cards
  4. 17

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /privacy-policy
  5. 18

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /store

Done since the first read

  1. Make near-copy pages distinct

    Done, seen on the read of October 22. It failed on 1 page before.

What else the read found

Half its pages start answering within 49 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /corporate-christmas-activities782 ms
  • /store/cart294 ms
  • /store279 ms
  • /large-dinner-party-venue277 ms
  • /store/gift-cards264 ms

Fastest: /chefs-call-large-reservations, 27 ms. Heaviest: /privacy-policy, 18 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • FastlyHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named District Winery. mttr does not check the profiles it names.

  • Facebookdistrictwinery
  • Instagramdistrictwinery
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.5

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /button%20class%3D passes every rule1 page
  • /dc-winery-tasting-bar passes every rule1 page
  • /top-5-benefits-of-offsite-meetings fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /washington-dc-wedding-venue fails 5: Add a tap-to-call link, Fix description lengths and Replace unsupported sales claims1 page
  • /waterfront-wedding-venue fails 5: Add a tap-to-call link, Fix description lengths and Replace unsupported sales claims1 page
  • /best-corporate-meeting-locations fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /corporate-christmas-activities fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /donation-requests fails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /our-values fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /black-tie-event fails 3: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /custom-wine-labels fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page

And 54 more parts of the site.

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