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dmns.org, read 3 days ago. Back to the report

81 to 100 in 25 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8181 nownow871top 25%89291391492593694795896997109711971297139814981598169917991899199920992199229923992410025full marks

Now #97,475 of 263,583Step 1 top 25%Step 25 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Set each page's canonical address

    +6 points, to 87, and #46,682, 50,793 places up, and into the top 25%

    Add a canonical link that points to the page itself.

    92 pages

    See the pages
    • /
    • /about
    • /about/careers
    • /about/institutional-review-board
    • /about/internships
    • /about/museum-financials
    • /about/museum-leadership
    • /about/policies-and-permissions
    • /about/strategic-plan
    • /about/strategic-plan/gems-and-minerals-hall-renovation
    • and 82 more in the copied plan
  2. 2

    Fix description lengths

    +2 points, to 89

    Write a meta description of 70 to 165 characters that summarizes the page.

    57 pages

    See the pages
    • /
    • /about/careers
    • /about/institutional-review-board
    • /about/museum-financials
    • /about/policies-and-permissions
    • /about/strategic-plan/gems-and-minerals-hall-renovation
    • /catalyst
    • /catalyst/spring-2024/stories-in-stone
    • /catalyst/spring-2026/2026-symposium-tackles-the-role-of-politics-policy-in-science
    • /catalyst/spring-2026/a-1938-time-capsule-jarre-canyon-diorama
    • and 47 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 91

    Point links and the sitemap at the final address, not at one that redirects.

    91 pages

    See the pages
    • /about
    • /about/careers
    • /about/institutional-review-board
    • /about/internships
    • /about/museum-financials
    • /about/museum-leadership
    • /about/policies-and-permissions
    • /about/strategic-plan
    • /about/strategic-plan/gems-and-minerals-hall-renovation
    • /about/strategic-plan/nature-play
    • and 81 more in the copied plan
  4. 4

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    6 pages under /learn/

    See the pages
    • /learn/offsite
    • /learn/onsite
    • /learn/onsite/overnight-adventures
    • /learn/scholarships
    • /learn/tpd
    • /learn/virtual
  5. 5

    Add structured data

    +1 point, to 92

    Add valid JSON-LD that says what the page is.

    12 pages, 9 of them under /catalyst/

    See the pages
    • /catalyst
    • /catalyst/spring-2024/stories-in-stone
    • /catalyst/spring-2026/2026-symposium-tackles-the-role-of-politics-policy-in-science
    • /catalyst/spring-2026/a-1938-time-capsule-jarre-canyon-diorama
    • /catalyst/spring-2026/a-new-approach-to-deinstalling-a-legacy-exhibition
    • /catalyst/spring-2026/guest-curators-enrich-indigenous-textile-installations
    • /catalyst/spring-2026/is-that-fossil-real
    • /catalyst/spring-2026/our-gems-minerals-hall-will-be-completely-renovated-expanded-by-50
    • /catalyst/spring-2026/when-triceratops-dreams-come-true
    • /catalyst/winter-2025/celebrating-30-years-of-prehistoric-journey
    • and 2 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 93

    Write a title of 15 to 65 characters that leads with what the page covers.

    22 pages

    See the pages
    • /catalyst/spring-2024/stories-in-stone
    • /catalyst/spring-2026/2026-symposium-tackles-the-role-of-politics-policy-in-science
    • /catalyst/spring-2026/a-1938-time-capsule-jarre-canyon-diorama
    • /catalyst/spring-2026/a-new-approach-to-deinstalling-a-legacy-exhibition
    • /catalyst/spring-2026/guest-curators-enrich-indigenous-textile-installations
    • /catalyst/spring-2026/our-gems-minerals-hall-will-be-completely-renovated-expanded-by-50
    • /catalyst/spring-2026/when-triceratops-dreams-come-true
    • /catalyst/winter-2025/celebrating-30-years-of-prehistoric-journey
    • /learn/tpd
    • /press-room/press-releases/kirk-johnson-named-president-and-ceo
    • and 12 more in the copied plan
  7. 7

    Add a way to get in touch

    +1 point, to 94

    Give the page a form or a clear link to request a quote or get in touch.

    10 pages, 9 of them under /catalyst/

    See the pages
    • /catalyst
    • /catalyst/spring-2024/stories-in-stone
    • /catalyst/spring-2026/2026-symposium-tackles-the-role-of-politics-policy-in-science
    • /catalyst/spring-2026/a-1938-time-capsule-jarre-canyon-diorama
    • /catalyst/spring-2026/a-new-approach-to-deinstalling-a-legacy-exhibition
    • /catalyst/spring-2026/guest-curators-enrich-indigenous-textile-installations
    • /catalyst/spring-2026/is-that-fossil-real
    • /catalyst/spring-2026/our-gems-minerals-hall-will-be-completely-renovated-expanded-by-50
    • /catalyst/spring-2026/when-triceratops-dreams-come-true
    • /catalyst/winter-2025/celebrating-30-years-of-prehistoric-journey
  8. 8

    Fix pages that fail to load

    +1 point, to 95

    Fix or remove the link. Every linked page should return 200.

    8 pages, 5 of them under /learn/

    See the pages
    • /cdn-cgi/l/email-protection
    • /learn/curiosity-kits
    • /learn/onsite/dyoa
    • /learn/onsite/fta
    • /learn/onsite/voicesofthefuture
    • /learn/wonder-workshops
    • /purchase/tickets/events/18plus-members-only-evening-hours-changing-landscapes-inside-venice-mesa-verde-and-rapa-nui
    • /purchase/tickets/events/science-lounge-prom-eons-of-elegance
  9. 9

    Add a tap-to-call link

    +1 point, to 96

    Add a tap-to-call phone link.

    12 pages, 9 of them under /catalyst/

    See the pages
    • /catalyst
    • /catalyst/spring-2024/stories-in-stone
    • /catalyst/spring-2026/2026-symposium-tackles-the-role-of-politics-policy-in-science
    • /catalyst/spring-2026/a-1938-time-capsule-jarre-canyon-diorama
    • /catalyst/spring-2026/a-new-approach-to-deinstalling-a-legacy-exhibition
    • /catalyst/spring-2026/guest-curators-enrich-indigenous-textile-installations
    • /catalyst/spring-2026/is-that-fossil-real
    • /catalyst/spring-2026/our-gems-minerals-hall-will-be-completely-renovated-expanded-by-50
    • /catalyst/spring-2026/when-triceratops-dreams-come-true
    • /catalyst/winter-2025/celebrating-30-years-of-prehistoric-journey
    • and 2 more in the copied plan
  10. 10

    Replace unsupported sales claims

    +1 point, to 97

    Replace the sales claim with a fact that can be checked.

    11 pages

    See the pages
    • /about/careers
    • /about/museum-leadership
    • /about/strategic-plan/gems-and-minerals-hall-renovation
    • /about/strategic-plan/nature-play
    • /catalyst/spring-2026/our-gems-minerals-hall-will-be-completely-renovated-expanded-by-50
    • /exhibitions/permanent-exhibitions
    • /learn
    • /learn/virtual
    • /science
    • /science/collections/earth-sciences-collections
    • and 1 more in the copied plan
  11. 11

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    6 pages under /learn/

    See the pages
    • /learn/offsite
    • /learn/onsite
    • /learn/onsite/overnight-adventures
    • /learn/scholarships
    • /learn/tpd
    • /learn/virtual
  12. 12

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  13. 13

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    6 pages under /learn/

    See the pages
    • /learn/offsite
    • /learn/onsite
    • /learn/onsite/overnight-adventures
    • /learn/scholarships
    • /learn/tpd
    • /learn/virtual
  14. 14

    Add depth to thin pages

    +1 point, to 98

    Add true, specific detail until the page covers its subject.

    6 pages under /learn/

    See the pages
    • /learn/offsite
    • /learn/onsite
    • /learn/onsite/overnight-adventures
    • /learn/scholarships
    • /learn/tpd
    • /learn/virtual
  15. 15

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    5 pages under /learn/

    See the pages
    • /learn/offsite
    • /learn/onsite
    • /learn/onsite/overnight-adventures
    • /learn/scholarships
    • /learn/tpd
  16. 16

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    6 pages under /learn/

    See the pages
    • /learn/offsite
    • /learn/onsite
    • /learn/onsite/overnight-adventures
    • /learn/scholarships
    • /learn/tpd
    • /learn/virtual
  17. 17

    Name the publisher

    +1 point, to 99

    Name the author or publisher in the Article schema.

    6 pages under /learn/

    See the pages
    • /learn/offsite
    • /learn/onsite
    • /learn/onsite/overnight-adventures
    • /learn/scholarships
    • /learn/tpd
    • /learn/virtual
  18. 18

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    6 pages under /learn/

    See the pages
    • /learn/offsite
    • /learn/onsite
    • /learn/onsite/overnight-adventures
    • /learn/scholarships
    • /learn/tpd
    • /learn/virtual
  19. 19

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages under /learn/

    See the pages
    • /learn/offsite
    • /learn/onsite/overnight-adventures
    • /learn/tpd
  20. 20

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  21. 21

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    1 page

    See the pages
    • /learn/tpd
  22. 22

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /learn/tpd
  23. 23

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    15 pages, 13 of them under /purchase/tickets/

    See the pages
    • /catalyst/spring-2024/stories-in-stone
    • /catalyst/spring-2026/2026-symposium-tackles-the-role-of-politics-policy-in-science
    • /purchase/tickets/events/117-scfd-free-night-night-at-the-museums-for-denver-arts-week
    • /purchase/tickets/events/60-minutes-in-space-gathered-in-darkness-film-panel-discussion
    • /purchase/tickets/events/built-beautiful-an-architecture-neuroscience-love-story
    • /purchase/tickets/events/curious-kids-trees-in-the-breeze-ages-2-5-november-10
    • /purchase/tickets/events/curious-kids-trees-in-the-breeze-ages-2-5-november-7
    • /purchase/tickets/events/halloween-family-overnight-ages-5-grade-8-with-adult
    • /purchase/tickets/events/panamarca-revisited-an-evening-with-dr-michele-koons
    • /purchase/tickets/events/pollen-spores-and-the-end-of-the-dinosaurs-life-after-extinction-with-dr-antoine-bercovici
    • and 5 more in the copied plan
  24. 24

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    5 pages

    See the pages
    • /
    • /login
    • /purchase
    • /purchase/camps/break-camps
    • /purchase/membership
  25. 25

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    6 pages

    See the pages
    • /
    • /about/strategic-plan/nature-play
    • /catalyst
    • /programs-and-events/science-lounge
    • /purchase
    • /purchase/tickets/events/built-beautiful-an-architecture-neuroscience-love-story
1 more, to tidy up after 100
  1. 26

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    2 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /press-room/press-releases/kirk-johnson-named-president-and-ceo
    • /search

What else the read found

Half its pages start answering within 131 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /exhibitions/temporary-exhibitions/mythic-creatures577 ms
  • /science/research456 ms
  • /visit/in-the-community369 ms
  • /programs-and-events336 ms
  • /visit/getting-here328 ms

Fastest: /catalyst/spring-2026/our-gems-minerals-hall-will-be-completely-renovated-expanded-by-50, 86 ms. Heaviest: /about/internships, 65 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • HotjarAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Denver Museum of Nature & Science. mttr does not check the profiles it names.

  • FacebookDMNSorg
  • Instagramdenvermuseumns
  • Threads@denvermuseumns
  • TikTok@denvermns
  • YouTubeDMNSorg
pages with strong signs
3
hidden characters
7
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.5
  • /about/internships hidden characters a reader cannot see
  • /programs-and-events/science-lounge hidden characters a reader cannot see
  • /about/careers hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Set each page's canonical address, Use one main heading and Fix description lengths1 page
  • /catalyst fails 7: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /press-room fails 5: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /learn fails 4: Set each page's canonical address, Fix description lengths and Replace unsupported sales claims1 page
  • /purchase fails 4: Set each page's canonical address, Use one main heading and Describe images1 page
  • /contact-us fails 3: Set each page's canonical address, Fix description lengths and Link straight to the final address1 page
  • /exhibitions fails 3: Set each page's canonical address, Fix description lengths and Link straight to the final address1 page
  • /films-and-shows fails 3: Set each page's canonical address, Fix description lengths and Link straight to the final address1 page
  • /login fails 3: Set each page's canonical address, Use one main heading and Link straight to the final address1 page
  • /membership fails 3: Set each page's canonical address, Fix description lengths and Link straight to the final address1 page
  • /programs-and-events fails 3: Set each page's canonical address, Fix description lengths and Link straight to the final address1 page
  • /science fails 3: Set each page's canonical address, Replace unsupported sales claims and Link straight to the final address1 page

And 17 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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