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donnellyhvac.com, read 3 days ago. Back to the report

56 to 100 in 21 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5656 nownow641#204,034702773top 50%8148558869079089199310941194129513961496159716991799189919992010021full marks

Now #230,911 of 264,553Step 1 #204,034Step 3 top 50%Step 21 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 64, and #204,034, 26,877 places up

    Give the page a form or a clear link to request a quote or get in touch.

    37 pages

    See the pages
    • /
    • /about
    • /blog
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /brands
    • /brands/amana
    • /brands/bradford-white
    • /brands/goodman
    • and 27 more in the copied plan
  2. 2

    Set each page's canonical address

    +6 points, to 70

    Add a canonical link that points to the page itself.

    37 pages

    See the pages
    • /
    • /about
    • /blog
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /brands
    • /brands/amana
    • /brands/bradford-white
    • /brands/goodman
    • and 27 more in the copied plan
  3. 3

    Add a tap-to-call link

    +7 points, to 77, and into the top 50%

    Add a tap-to-call phone link.

    37 pages

    See the pages
    • /
    • /about
    • /blog
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /brands
    • /brands/amana
    • /brands/bradford-white
    • /brands/goodman
    • and 27 more in the copied plan
  4. 4

    Use one main heading

    +4 points, to 81

    Give the page exactly one h1 that says what it is about.

    37 pages

    See the pages
    • /
    • /about
    • /blog
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /brands
    • /brands/amana
    • /brands/bradford-white
    • /brands/goodman
    • and 27 more in the copied plan
  5. 5

    Show every FAQ question on the page

    +4 points, to 85

    Show every question in the FAQ schema on the page, word for word.

    37 pages

    See the pages
    • /
    • /about
    • /blog
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /brands
    • /brands/amana
    • /brands/bradford-white
    • /brands/goodman
    • and 27 more in the copied plan
  6. 6

    Fix description lengths

    +3 points, to 88

    Write a meta description of 70 to 165 characters that summarizes the page.

    37 pages

    See the pages
    • /
    • /about
    • /blog
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /brands
    • /brands/amana
    • /brands/bradford-white
    • /brands/goodman
    • and 27 more in the copied plan
  7. 7

    Put the text in the HTML

    +2 points, to 90

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    11 pages, 7 of them under /services/

    See the pages
    • /
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /services/air-conditioning
    • /services/boilers
    • /services/ductless-systems
    • /services/furnaces
    • /services/heat-pumps
    • /services/preventative-maintenance
    • and 1 more in the copied plan
  8. 8

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    3 pages under /blog/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
  9. 9

    Show sources on guides

    +1 point, to 91

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    3 pages under /blog/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
  10. 10

    Add depth to thin pages

    +2 points, to 93

    Add true, specific detail until the page covers its subject.

    11 pages, 7 of them under /services/

    See the pages
    • /
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /services/air-conditioning
    • /services/boilers
    • /services/ductless-systems
    • /services/furnaces
    • /services/heat-pumps
    • /services/preventative-maintenance
    • and 1 more in the copied plan
  11. 11

    Phrase headings as questions

    +1 point, to 94

    Phrase at least one heading as the question a person would ask.

    10 pages, 7 of them under /services/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /services/air-conditioning
    • /services/boilers
    • /services/ductless-systems
    • /services/furnaces
    • /services/heat-pumps
    • /services/preventative-maintenance
    • /services/water-heaters
  12. 12

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    3 pages under /blog/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
  13. 13

    Link to pages from related content

    +1 point, to 95

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    10 pages, 7 of them under /services/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /services/air-conditioning
    • /services/boilers
    • /services/ductless-systems
    • /services/furnaces
    • /services/heat-pumps
    • /services/preventative-maintenance
    • /services/water-heaters
  14. 14

    Add lists or tables

    +1 point, to 96

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    10 pages, 7 of them under /services/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /services/air-conditioning
    • /services/boilers
    • /services/ductless-systems
    • /services/furnaces
    • /services/heat-pumps
    • /services/preventative-maintenance
    • /services/water-heaters
  15. 15

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    10 pages, 7 of them under /services/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /services/air-conditioning
    • /services/boilers
    • /services/ductless-systems
    • /services/furnaces
    • /services/heat-pumps
    • /services/preventative-maintenance
    • /services/water-heaters
  16. 16

    Name the publisher

    +1 point, to 97

    Name the author or publisher in the Article schema.

    3 pages under /blog/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
  17. 17

    Set a share image

    +2 points, to 99

    Set og:image so links to the page carry a picture.

    37 pages

    See the pages
    • /
    • /about
    • /blog
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /brands
    • /brands/amana
    • /brands/bradford-white
    • /brands/goodman
    • and 27 more in the copied plan
  18. 18

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    10 pages, 7 of them under /services/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
    • /services/air-conditioning
    • /services/boilers
    • /services/ductless-systems
    • /services/furnaces
    • /services/heat-pumps
    • /services/preventative-maintenance
    • /services/water-heaters
  19. 19

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  20. 20

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  21. 21

    Put figures in tables

    +1 point, to 100, and full marks

    Where the guide compares options or gives figures, put them in a table.

    3 pages under /blog/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace
3 more, to tidy up after 100
  1. 22

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  2. 23

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  3. 24

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    3 pages under /blog/

    See the pages
    • /blog/hvac-maintenance-benefits
    • /blog/signs-you-need-ac-repair
    • /blog/when-to-replace-furnace

What else the read found

Half its pages start answering within 24 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /why-donnelly-hvac193 ms
  • /about161 ms
  • /160 ms
  • /reviews158 ms
  • /services154 ms

Fastest: /terms-conditions, 21 ms. Heaviest: the home page, 3 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • nginxServer
  • Google AnalyticsAnalytics
  • Microsoft ClarityAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: a Local business named Donnelly Heating & Air Conditioning. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 9: Put the text in the HTML, Add a way to get in touch and Set each page's canonical address1 page
  • /about fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /blog fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /brands fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /careers fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /contact fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /customer-portal fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /disclaimer fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /faqs fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /financing fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /first-responder-discount fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page
  • /privacy-policy fails 7: Add a way to get in touch, Set each page's canonical address and Show every FAQ question on the page1 page

And 10 more parts of the site.

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