- Middle site
- 91
- Ahead by
- 2
Worth the mostSet each page's canonical address+3
doulaxdesign.com
Top 25%of the 263,582 sites mttr has read, at #46,822
It scores 87.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
87 now94 with itTop 10% from 90
#46,822to#7,44139,381 places up41 of its 41 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Up 59,123 places since Oct 14, from #105,945. 3 points take it into the top 10%.
Beside it on the board
- #46,820a-1sewerandsepticservice.com87
- #46,821dailyorange.com87
- #46,822doulaxdesign.com87
- #46,823capitolconcrete.com87
- #46,824teamkilimanjaro.com87
7,570 sites score 87. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 87Now#46,822
- 94Add structured dataTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 6
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read4144About typical
Links a page81339% below typical
Words a page431394About typical
Rules failing somewhere7147 fewer than typical
Half its pages answer in87 ms210 ms59% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
7 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points39,381 places up
Add structured dataUnderstand41 of 411 in 3
Worth 3 points20,992 places up
Set each page's canonical addressAccess15 of 412 in 5
Worth 2 points14,569 places up
Fix description lengthsUnderstand24 of 411 in 11
Worth 1 point each7,705 places up each
Fix title lengthsUnderstand10 of 411 in 6
Describe imagesUnderstand5 of 412 in 7
Show 2 more fixes
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Match structured data to the pageUnderstand1 of 413 in 7
How AI reads this site
It reads mostly as law firms, and a little like agencies and studios. 5 changes would make it plainer.
It reads as
Law firms
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Agencies and studios
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleHOME
DescriptionKim Holden, DOULA X DESIGN: Doula by Design. Creating safe space for birth and beyond. Offering birth doula and postpartum doula services in New York, NY. New York, NY.
First headingKIM HOLDEN
OpeningI'd love to chat with you. Please contact me to schedule an info session!
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On doulaxdesign.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “HOME” and “KIM HOLDEN”.
Agent instructions
On doulaxdesign.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Rewrite the description
Its description is 168 characters and is cut off in results.
Agent instructions
On doulaxdesign.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On doulaxdesign.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On doulaxdesign.com, find where the site mixes Law firms with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.