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duganfoundation.org, read 21 hours ago. Back to the report

88 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow921top 10%94295396497597697797897998109811981299139914991510016full marks

Now #39,485 of 263,585Step 1 top 10%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show sources on guides

    +4 points, to 92, and #15,101, 24,384 places up, and into the top 10%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    45 pages

    See the pages
    • /about
    • /attendance-data-analysis-trends-and-future-improvements
    • /building-relationships-with-national-animal-welfare-organizations-for-event-support
    • /creating-a-network-of-pet-rescue-organizations-for-greater-impact
    • /creating-joint-awareness-campaigns-with-other-nonprofits-focused-on-animals
    • /engaging-animal-behaviorists-to-enhance-pet-rescue-event-experiences
    • /how-to-collaborate-with-pet-supply-stores-for-event-sponsorship
    • /how-to-partner-with-local-animal-shelters-for-successful-pet-rescue-events
    • /impact-report-key-findings-recommendations-and-stakeholder-insights
    • /leveraging-expertise-from-veterinarians-in-pet-rescue-awareness-initiatives
    • and 35 more in the copied plan
  2. 2

    Put figures in tables

    +2 points, to 94

    Where the guide compares options or gives figures, put them in a table.

    47 pages

    See the pages
    • /about
    • /attendance-data-analysis-trends-and-future-improvements
    • /building-relationships-with-national-animal-welfare-organizations-for-event-support
    • /contact
    • /cookie-policy
    • /creating-a-network-of-pet-rescue-organizations-for-greater-impact
    • /creating-joint-awareness-campaigns-with-other-nonprofits-focused-on-animals
    • /engaging-animal-behaviorists-to-enhance-pet-rescue-event-experiences
    • /how-to-collaborate-with-pet-supply-stores-for-event-sponsorship
    • /how-to-partner-with-local-animal-shelters-for-successful-pet-rescue-events
    • and 37 more in the copied plan
  3. 3

    Add lists or tables

    +1 point, to 95

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    40 pages

    See the pages
    • /attendance-data-analysis-trends-and-future-improvements
    • /building-relationships-with-national-animal-welfare-organizations-for-event-support
    • /creating-a-network-of-pet-rescue-organizations-for-greater-impact
    • /creating-joint-awareness-campaigns-with-other-nonprofits-focused-on-animals
    • /engaging-animal-behaviorists-to-enhance-pet-rescue-event-experiences
    • /how-to-collaborate-with-pet-supply-stores-for-event-sponsorship
    • /how-to-partner-with-local-animal-shelters-for-successful-pet-rescue-events
    • /impact-report-key-findings-recommendations-and-stakeholder-insights
    • /leveraging-expertise-from-veterinarians-in-pet-rescue-awareness-initiatives
    • /participant-testimonials-collection-utilization-and-promotion
    • and 30 more in the copied plan
  4. 4

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    41 pages

    See the pages
    • /
    • /attendance-data-analysis-trends-and-future-improvements
    • /building-relationships-with-national-animal-welfare-organizations-for-event-support
    • /category/pet-rescue-awareness-events-collaboration-with-animal-welfare-organizations
    • /category/pet-rescue-awareness-events-community-engagement-strategies
    • /category/pet-rescue-awareness-events-event-planning-essentials
    • /category/pet-rescue-awareness-events-post-event-evaluation-and-impact-assessment
    • /creating-a-network-of-pet-rescue-organizations-for-greater-impact
    • /how-to-collaborate-with-pet-supply-stores-for-event-sponsorship
    • /impact-report-key-findings-recommendations-and-stakeholder-insights
    • and 31 more in the copied plan
  5. 5

    Describe images

    +1 point, to 97

    Describe every content image in its alt text.

    41 pages

    See the pages
    • /attendance-data-analysis-trends-and-future-improvements
    • /building-relationships-with-national-animal-welfare-organizations-for-event-support
    • /creating-a-network-of-pet-rescue-organizations-for-greater-impact
    • /creating-joint-awareness-campaigns-with-other-nonprofits-focused-on-animals
    • /engaging-animal-behaviorists-to-enhance-pet-rescue-event-experiences
    • /how-to-collaborate-with-pet-supply-stores-for-event-sponsorship
    • /how-to-partner-with-local-animal-shelters-for-successful-pet-rescue-events
    • /impact-report-key-findings-recommendations-and-stakeholder-insights
    • /leveraging-expertise-from-veterinarians-in-pet-rescue-awareness-initiatives
    • /participant-testimonials-collection-utilization-and-promotion
    • and 31 more in the copied plan
  6. 6

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  7. 7

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  8. 8

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  9. 9

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    6 pages

    See the pages
    • /about
    • /contact
    • /cookie-policy
    • /privacy-policy
    • /sitemap
    • /terms-and-conditions
  10. 10

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    6 pages

    See the pages
    • /about
    • /contact
    • /cookie-policy
    • /privacy-policy
    • /sitemap
    • /terms-and-conditions
  11. 11

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    22 pages

    See the pages
    • /
    • /about
    • /author/lilathornton-vfzw
    • /author/lilathornton-vfzw/page/2
    • /author/lilathornton-vfzw/page/3
    • /author/lilathornton-vfzw/page/4
    • /author/lilathornton-vfzw/page/5
    • /category/pet-rescue-awareness-events-collaboration-with-animal-welfare-organizations
    • /category/pet-rescue-awareness-events-community-engagement-strategies
    • /category/pet-rescue-awareness-events-event-planning-essentials
    • and 12 more in the copied plan
  12. 12

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    5 pages

    See the pages
    • /about
    • /contact
    • /cookie-policy
    • /sitemap
    • /terms-and-conditions
  13. 13

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    9 pages, 5 of them under /author/

    See the pages
    • /author/lilathornton-vfzw
    • /author/lilathornton-vfzw/page/2
    • /author/lilathornton-vfzw/page/3
    • /author/lilathornton-vfzw/page/4
    • /author/lilathornton-vfzw/page/5
    • /cookie-policy
    • /privacy-policy
    • /sitemap
    • /terms-and-conditions
  14. 14

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    6 pages

    See the pages
    • /about
    • /contact
    • /cookie-policy
    • /privacy-policy
    • /sitemap
    • /terms-and-conditions
  15. 15

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    6 pages

    See the pages
    • /about
    • /contact
    • /cookie-policy
    • /privacy-policy
    • /sitemap
    • /terms-and-conditions
  16. 16

    Allow pages to be indexed

    +1 point, to 100, and full marks

    Remove noindex when the page is ready to be found.

    3 pages under /category/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /category/pet-rescue-awareness-events-collaboration-with-animal-welfare-organizations
    • /category/pet-rescue-awareness-events-event-planning-essentials
    • /category/pet-rescue-awareness-events-marketing-and-promotion-tactics
3 more, to tidy up after 100
  1. 17

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /contact
    • /sitemap
  2. 18

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    3 pages under /category/

    See the pages
    • /category/pet-rescue-awareness-events-collaboration-with-animal-welfare-organizations
    • /category/pet-rescue-awareness-events-event-planning-essentials
    • /category/pet-rescue-awareness-events-marketing-and-promotion-tactics
  3. 19

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /terms-and-conditions

Done since the first read

  1. Fix pages that fail to load

    Done, seen on the read of October 24. It failed on 1 page before.

  2. Make near-copy pages distinct

    Done, seen on the read of October 24. It failed on 1 page before.

  3. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 56 pages before.

  4. Serve a robots.txt

    Done, seen on the read of October 19. It failed on 1 page before.

  5. Publish a sitemap

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 153 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /pet-rescue-awareness-events-email-marketing-strategies-attendance-boosting-and-community-engagement454 ms
  • /about359 ms
  • /cookie-policy317 ms
  • /contact317 ms
  • /pet-rescue-awareness-events-community-impact-measurement-techniques-and-success-indicators316 ms

Fastest: /terms-and-conditions, 127 ms. Heaviest: /results-sharing-strategies-stakeholder-engagement-and-transparency, 19 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named WordPress. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Fix title lengths and Set a share image1 page
  • /sitemap fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /terms-and-conditions fails 10: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /about fails 8: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /contact fails 8: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /cookie-policy fails 8: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /privacy-policy fails 8: Answer the first question right under it, Show sources on guides and Phrase headings as questions1 page
  • /attendance-data-analysis-trends-and-future-improvements fails 5: Show sources on guides, Put figures in tables and Describe images1 page
  • /building-relationships-with-national-animal-welfare-organizations-for-event-support fails 5: Show sources on guides, Put figures in tables and Describe images1 page
  • /creating-a-network-of-pet-rescue-organizations-for-greater-impact fails 5: Show sources on guides, Put figures in tables and Describe images1 page
  • /how-to-collaborate-with-pet-supply-stores-for-event-sponsorship fails 5: Show sources on guides, Put figures in tables and Describe images1 page
  • /impact-report-key-findings-recommendations-and-stakeholder-insights fails 5: Show sources on guides, Put figures in tables and Describe images1 page

And 39 more parts of the site.

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