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durableroofing.com, read 2 days ago. Back to the report

88 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow911top 10%932943944945946957958969971098119912991310014full marks

Now #39,579 of 263,880Step 1 top 10%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Use one main heading

    +3 points, to 91, and #20,137, 19,442 places up, and into the top 10%

    Give the page exactly one h1 that says what it is about.

    24 pages, 14 of them under /roofing-services/

    See the pages
    • /
    • /near-in/bedford-park-roofing-contractor
    • /near-in/chicago-roofer
    • /near-in/flossmoor-roofing-contractor
    • /near-in/midlothian-roofer
    • /near-in/orland-park-roofer
    • /near-in/tinley-park-roofing-contractor
    • /roofing-blog
    • /roofing-services
    • /roofing-services/commercial-roofing
    • and 14 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    40 pages

    See the pages
    • /about
    • /commercial-roof-project-planning
    • /commercial-roofing
    • /commercial-roofing-documentation
    • /company-news
    • /contact
    • /durable-roofing-history
    • /industrial-roof-project-planning
    • /industrial-roofing
    • /near-in
    • and 30 more in the copied plan
  3. 3

    Answer the first question right under it

    +1 point, to 94

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    4 pages

    See the pages
    • /commercial-roof-project-planning
    • /commercial-roofing-documentation
    • /durable-roofing-history
    • /industrial-roof-project-planning
  4. 4

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  5. 5

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    4 pages

    See the pages
    • /commercial-roof-project-planning
    • /commercial-roofing-documentation
    • /durable-roofing-history
    • /industrial-roof-project-planning
  6. 6

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    4 pages

    See the pages
    • /commercial-roof-project-planning
    • /commercial-roofing-documentation
    • /durable-roofing-history
    • /industrial-roof-project-planning
  7. 7

    Add real images to content

    +1 point, to 95

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    4 pages

    See the pages
    • /commercial-roof-project-planning
    • /commercial-roofing-documentation
    • /durable-roofing-history
    • /industrial-roof-project-planning
  8. 8

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    2 pages

    See the pages
    • /commercial-roof-project-planning
    • /durable-roofing-history
  9. 9

    Describe images

    +1 point, to 96

    Describe every content image in its alt text.

    15 pages

    See the pages
    • /
    • /about
    • /contact
    • /near-in/bedford-park-roofing-contractor
    • /near-in/flossmoor-roofing-contractor
    • /near-in/tinley-park-roofing-contractor
    • /roof-quote
    • /roofing-services
    • /roofing-services/commercial-roofing
    • /roofing-services/commercial-roofing/multi-unit-roofing
    • and 5 more in the copied plan
  10. 10

    Allow pages to be indexed

    +1 point, to 97

    Remove noindex when the page is ready to be found.

    4 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /commercial-roofing
    • /company-news
    • /industrial-roofing
    • /residential-roofing
  11. 11

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    9 pages

    See the pages
    • /commercial-roofing
    • /company-news
    • /industrial-roofing
    • /near-in
    • /privacy-policy
    • /residential-roofing
    • /sitemap
    • /terms
    • /wp-content/uploads/new-construction-metal-roof-install-2024-03-18-1.webp
  12. 12

    Set each page's canonical address

    +1 point, to 99

    Add a canonical link that points to the page itself.

    5 pages

    See the pages
    • /commercial-roofing
    • /company-news
    • /industrial-roofing
    • /residential-roofing
    • /wp-content/uploads/new-construction-metal-roof-install-2024-03-18-1.webp
  13. 13

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    3 pages under /roofing-services/

    See the pages
    • /roofing-services/commercial-roofing-services
    • /roofing-services/commercial-roofing-services/multi-unit-roofing
    • /roofing-services/residential-roofing-services
  14. 14

    Add structured data

    +1 point, to 100, and full marks

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /wp-content/uploads/new-construction-metal-roof-install-2024-03-18-1.webp
4 more, to tidy up after 100
  1. 15

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /wp-content/uploads/new-construction-metal-roof-install-2024-03-18-1.webp
  2. 16

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /wp-content/uploads/new-construction-metal-roof-install-2024-03-18-1.webp
  3. 17

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    1 page

    See the pages
    • /wp-content/uploads/new-construction-metal-roof-install-2024-03-18-1.webp
  4. 18

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /wp-content/uploads/new-construction-metal-roof-install-2024-03-18-1.webp

What else the read found

Half its pages start answering within 40 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /industrial-roof-project-planning204 ms
  • /commercial-roofing-documentation191 ms
  • /near-in138 ms
  • /commercial-roof-project-planning129 ms
  • /durable-roofing-history124 ms

Fastest: /, 10 ms. Heaviest: /wp-content/uploads/new-construction-metal-roof-install-2024-03-18-1.webp, 78 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • LiteSpeedServer
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Durable Roofing. mttr does not check the profiles it names.

  • FacebookDurableRoofing
  • Xdurableroofing
  • YouTube@DurableRoofing
page with strong signs
1
hidden characters
2
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.1
  • /wp-content/uploads/new-construction-metal-roof-install-2024-03-18-1.webp hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Use one main heading and Describe images1 page
  • /commercial-roof-project-planning fails 6: Answer the first question right under it, Show sources on guides and Add real images to content1 page
  • /durable-roofing-history fails 6: Answer the first question right under it, Show sources on guides and Add real images to content1 page
  • /commercial-roofing-documentation fails 5: Answer the first question right under it, Add real images to content and Put figures in tables1 page
  • /industrial-roof-project-planning fails 5: Answer the first question right under it, Add real images to content and Put figures in tables1 page
  • /commercial-roofing fails 4: Allow pages to be indexed, Set each page's canonical address and Fix description lengths1 page
  • /company-news fails 4: Allow pages to be indexed, Set each page's canonical address and Fix description lengths1 page
  • /industrial-roofing fails 4: Allow pages to be indexed, Set each page's canonical address and Fix description lengths1 page
  • /residential-roofing fails 4: Allow pages to be indexed, Set each page's canonical address and Fix description lengths1 page
  • /roofing-services fails 3: Use one main heading, Describe images and Link straight to the final address1 page
  • /about fails 2: Describe images and Link straight to the final address1 page
  • /contact fails 2: Describe images and Link straight to the final address1 page

And 10 more parts of the site.

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