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earlsplumbingandheating.com, read 3 days ago. Back to the report

81 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8181 nownow861top 25%8929039249359569679789799710981198129913991410015full marks

Now #100,731 of 263,887Step 1 top 25%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Remove ratings with no visible reviews

    +5 points, to 86, and #54,359, 46,372 places up, and into the top 25%

    Remove rating schema unless the reviews it counts are shown on the page.

    50 pages

    See the pages
    • /
    • /24-hour-emergency-plumber
    • /50-off-any-drain-cleaning-summer-special-limited-time
    • /a-holiday-is-an-especially-stressful-time-for-household-drains
    • /about-us
    • /blog
    • /blog/page/2
    • /celebrating-75-years-of-excellence-why-earls-plumbing-is-metairies-trusted-name-in-plumbing
    • /contact
    • /coupons-specials
    • and 40 more in the copied plan
  2. 2

    Answer the first question right under it

    +3 points, to 89

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    45 pages

    See the pages
    • /24-hour-emergency-plumber
    • /50-off-any-drain-cleaning-summer-special-limited-time
    • /a-holiday-is-an-especially-stressful-time-for-household-drains
    • /about-us
    • /celebrating-75-years-of-excellence-why-earls-plumbing-is-metairies-trusted-name-in-plumbing
    • /contact
    • /coupons-specials
    • /drain-cleaning-cost
    • /drain-cleaning-new-orleans
    • /earls-plumbing-is-celebrating-70-years
    • and 35 more in the copied plan
  3. 3

    Describe images

    +1 point, to 90

    Describe every content image in its alt text.

    57 pages

    See the pages
    • /
    • /24-hour-emergency-plumber
    • /50-off-any-drain-cleaning-summer-special-limited-time
    • /a-holiday-is-an-especially-stressful-time-for-household-drains
    • /about-us
    • /blog
    • /blog/page/2
    • /celebrating-75-years-of-excellence-why-earls-plumbing-is-metairies-trusted-name-in-plumbing
    • /contact
    • /coupon/30-off-residential-video-pipe-inspection-plumbing-service
    • and 47 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 92

    Point links and the sitemap at the final address, not at one that redirects.

    56 pages

    See the pages
    • /24-hour-emergency-plumber
    • /50-off-any-drain-cleaning-summer-special-limited-time
    • /a-holiday-is-an-especially-stressful-time-for-household-drains
    • /about-us
    • /blog
    • /blog/page/2
    • /celebrating-75-years-of-excellence-why-earls-plumbing-is-metairies-trusted-name-in-plumbing
    • /contact
    • /coupon/30-off-residential-video-pipe-inspection-plumbing-service
    • /coupon/celebrating-70-years-in-business-70-off-hydro-tunneling-under-slab-repair-service
    • and 46 more in the copied plan
  5. 5

    Put figures in tables

    +1 point, to 93

    Where the guide compares options or gives figures, put them in a table.

    46 pages

    See the pages
    • /24-hour-emergency-plumber
    • /50-off-any-drain-cleaning-summer-special-limited-time
    • /a-holiday-is-an-especially-stressful-time-for-household-drains
    • /about-us
    • /celebrating-75-years-of-excellence-why-earls-plumbing-is-metairies-trusted-name-in-plumbing
    • /contact
    • /coupons-specials
    • /drain-cleaning-cost
    • /drain-cleaning-new-orleans
    • /earls-plumbing-is-celebrating-70-years
    • and 36 more in the copied plan
  6. 6

    Show sources on guides

    +2 points, to 95

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    15 pages

    See the pages
    • /50-off-any-drain-cleaning-summer-special-limited-time
    • /a-holiday-is-an-especially-stressful-time-for-household-drains
    • /celebrating-75-years-of-excellence-why-earls-plumbing-is-metairies-trusted-name-in-plumbing
    • /earls-plumbing-is-celebrating-70-years
    • /financing-now-available-financing-your-plumbing-repairs-and-upgrades-with-earls-plumbing
    • /helpful-links
    • /how-much-water-does-a-dripping-faucet-dripping-shower-head-or-running-toilet-waste
    • /how-to-prevent-your-pipes-from-freezing
    • /new-water-meter-bigger-bill-what-metairie-kenner-homeowners-need-to-know
    • /signs-of-plumbing-issues-checklist
    • and 5 more in the copied plan
  7. 7

    Phrase headings as questions

    +1 point, to 96

    Phrase at least one heading as the question a person would ask.

    18 pages

    See the pages
    • /a-holiday-is-an-especially-stressful-time-for-household-drains
    • /about-us
    • /contact
    • /coupons-specials
    • /helpful-links
    • /helpful-links/financing-available
    • /our-history
    • /our-team
    • /privacy-policy
    • /services
    • and 8 more in the copied plan
  8. 8

    Use one main heading

    +1 point, to 97

    Give the page exactly one h1 that says what it is about.

    19 pages

    See the pages
    • /coupon/30-off-residential-video-pipe-inspection-plumbing-service
    • /coupon/celebrating-70-years-in-business-70-off-hydro-tunneling-under-slab-repair-service
    • /coupon/get-your-plumbing-working-25-off-any-plumbing-service-coupon-special
    • /coupons-specials
    • /coupons-specials-blog
    • /earlsplumbingandheating
    • /earlsplumbingandheating/page/2
    • /helpful-links/financing-available
    • /how-much-water-does-a-dripping-faucet-dripping-shower-head-or-running-toilet-waste
    • /locations.kml
    • and 9 more in the copied plan
  9. 9

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  10. 10

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  11. 11

    Add depth to thin pages

    +1 point, to 98

    Add true, specific detail until the page covers its subject.

    14 pages

    See the pages
    • /50-off-any-drain-cleaning-summer-special-limited-time
    • /contact
    • /coupons-specials
    • /earls-plumbing-is-celebrating-70-years
    • /financing-now-available-financing-your-plumbing-repairs-and-upgrades-with-earls-plumbing
    • /helpful-links/financing-available
    • /our-history
    • /privacy-policy
    • /services
    • /sitemap
    • and 4 more in the copied plan
  12. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    16 pages

    See the pages
    • /
    • /about-us
    • /blog
    • /blog/page/2
    • /contact
    • /coupon/30-off-residential-video-pipe-inspection-plumbing-service
    • /coupon/celebrating-70-years-in-business-70-off-hydro-tunneling-under-slab-repair-service
    • /coupon/get-your-plumbing-working-25-off-any-plumbing-service-coupon-special
    • /coupons-specials
    • /drain-cleaning-new-orleans
    • and 6 more in the copied plan
  13. 13

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    14 pages

    See the pages
    • /coupons-specials-blog
    • /drain-cleaning-new-orleans
    • /earlsplumbingandheating
    • /earlsplumbingandheating/page/2
    • /how-to-choose-a-plumber-new-orleans
    • /locations.kml
    • /metairie-plumber
    • /services/electronic-water-leak-detection
    • /services/sewer-drain-cleaning
    • /services/tub-and-shower-sales-repairs-installation
    • and 4 more in the copied plan
  14. 14

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    4 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /blog/page/2
    • /earlsplumbingandheating/page/2
    • /sitemap
    • /thank-you
  15. 15

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    5 pages

    See the pages
    • /blog/page/2
    • /earlsplumbingandheating/page/2
    • /locations.kml
    • /sitemap
    • /thank-you
6 more, to tidy up after 100
  1. 16

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /contact
  2. 17

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /locations.kml
  3. 18

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /locations.kml
  4. 19

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /locations.kml
  5. 20

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    1 page

    See the pages
    • /thank-you
  6. 21

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /locations.kml

What else the read found

Half its pages start answering within 89 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /earlsplumbingandheating/page/2745 ms
  • /locations.kml679 ms
  • /348 ms
  • /50-off-any-drain-cleaning-summer-special-limited-time301 ms
  • /sitemap216 ms

Fastest: /services/tub-and-shower-sales-repairs-installation, 78 ms. Heaviest: the home page, 65 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a Plumber named Earl's Plumbing & Heating LLC. mttr does not check the profiles it names.

  • FacebookEarlsPlumbingandHeating
  • Instagramearls_plumbing
  • XEarlsPlumbingLA
  • LinkedInearls-plumbing-drain-cleaning
  • Googleplace
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.6

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Remove ratings with no visible reviews, Describe images and Fix title lengths1 page
  • /sitemap fails 12: Allow pages to be indexed, Answer the first question right under it and Remove ratings with no visible reviews1 page
  • /thank-you fails 11: Allow pages to be indexed, Answer the first question right under it and Set each page's canonical address1 page
  • /contact fails 9: Answer the first question right under it, Put the text in the HTML and Remove ratings with no visible reviews1 page
  • /coupons-specials fails 9: Answer the first question right under it, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /testimonials fails 9: Answer the first question right under it, Remove ratings with no visible reviews and Show sources on guides1 page
  • /financing-now-available-financing-your-plumbing-repairs-and-upgrades-with-earls-plumbing fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Show sources on guides1 page
  • /locations.kml fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /our-team fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Use one main heading1 page
  • /privacy-policy fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /services fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /terms-and-conditions fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Add depth to thin pages1 page

And 32 more parts of the site.

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