- Middle site
- 91
- Behind by
- 16
Worth the mostSet each page's canonical address+7
earthecho.org
63 of 100ahead of 20% of the sites mttr has read
Its strongest stage is Act, at 57 against the middle site's 57. 2 fixes, 14 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 76,211 places up
- 63Now#207,173
- 70Add structured data#176,736
- 77Set each page's canonical address#130,962
The top half of every site starts at 77.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
14 points take it into the top half.
Beside it on the board
- #209,994moxiecat.ca63
- #209,995thelombokguide.com63
- #209,996earthecho.org63
- #209,997electricvehicleswa.com63
- #209,998jrgroofing.com63
3,454 sites score 63. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 28
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 2
Worth the mostShow when guides were updated+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1611312.5× typical
Words a page6043941.5× typical
Rules failing somewhere20146 more than typical
Half its pages answer in778 ms210 ms270% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each33,260 places up each
Add structured dataUnderstand100 of 1001 in 3
Set each page's canonical addressAccess100 of 1002 in 5
Add a tap-to-call linkAct100 of 1001 in 3
Worth 5 points22,935 places up
Use one main headingUnderstand83 of 1001 in 4
Worth 4 points each18,665 places up each
Describe imagesUnderstand100 of 1002 in 7
Fix description lengthsUnderstand98 of 1001 in 11
Worth 3 points14,674 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 2 points10,341 places up
Fix title lengthsUnderstand57 of 1001 in 6
Show 12 more fixes
Worth 1 point each6,672 places up each
Show when guides were updatedTrust2 of 1003 in 5
Publish a sitemapAccessAbout the whole site3 in 4
Name the publisherTrust2 of 1003 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand21 of 1002 in 7
Replace unsupported sales claimsTrust7 of 1002 in 3
Worth under a point each
Answer the first question right under itUnderstand2 of 1001 in 121
Match structured data to the pageUnderstand3 of 1003 in 7
Put figures in tablesUnderstand2 of 1001 in 28
Phrase headings as questionsUnderstand1 of 1001 in 10
Add breadcrumb dataUnderstand2 of 1001 in 2
Add lists or tablesUnderstand1 of 1001 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleEarthEcho International
DescriptionEarthEcho International is a nonprofit 501c3 organization founded in 2000 by siblings Philippe and Alexandra Cousteau in honor of their father Philippe Cousteau Sr., famous son of the legendary explorer Jacques Yves Cousteau. EarthEcho International's mission is to empower youth to take action that protects and restores our water planet.
First headingEarthEcho International is building a global youth movement to protect and restore our ocean planet.
OpeningThe EarthEcho community is teaming up with the Johnson Ohana Foundation and All At Once to connect new audiences with opportunities to care for our ocean planet. Our volunteers in Philadelphia, Chicago, Raleigh, and Tampa are joining the Eco Village of Jack Johnson's 2026 tour…
3 changes so it reads plainly as what it is
- Rewrite the description
Its description is 339 characters and is cut off in results.
Agent instructions
On earthecho.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name West Washington in the first words
The site is in West Washington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On earthecho.org, name West Washington in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On earthecho.org, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.