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eastfreedmanandmain.com, read 6 hours ago. Back to the report

94 to 100 in 4 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9494 nownow961#3,185982top 1%9931004full marks

Now #10,465 of 263,590Step 1 #3,185Step 2 top 1%Step 4 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix title lengths

    +2 points, to 96, and #3,185, 7,280 places up

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages

    See the pages
    • /chicago
    • /contact
    • /for-investors
    • /our-mission
    • /our-team
    • /our-work
    • /resources
  2. 2

    Use one main heading

    +2 points, to 98, and into the top 1%

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /
    • /contact
    • /resources
  3. 3

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    3 pages

    See the pages
    • /chicago
    • /contact
    • /resources
  4. 4

    Link to orphaned pages

    +1 point, to 100, and full marks

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

1 more, to tidy up after 100
  1. 5

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 9 pages before.

What else the read found

Half its pages take over 1,373 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /chicago2.1 s
  • /btap-ecosystem-development1.7 s
  • /our-team1.7 s
  • /for-investors1.4 s
  • /resources1.4 s

Fastest: /, 98 ms. Heaviest: the home page, 37 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • GoDaddy Website BuilderPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Adobe FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named East Freedman & Main. mttr does not check the profiles it names.

  • LinkedIneast-freedman-main
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
3.3
  • /chicago placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Use one main heading1 page
  • /contact fails 3: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /resources fails 3: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /chicago fails 2: Fix description lengths and Fix title lengths1 page
  • /for-investors fails 1: Fix title lengths1 page
  • /our-mission fails 1: Fix title lengths1 page
  • /our-team fails 1: Fix title lengths1 page
  • /our-work fails 1: Fix title lengths1 page
  • /btap-ecosystem-development passes every rule1 page

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