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easyhomeservice.com, read 3 days ago. Back to the report

94 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9494 nownow971top 1%9829839949959969979989999910991110012full marks

Now #7,596 of 263,590Step 1 top 1%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +3 points, to 97, and #2,055, 5,541 places up, and into the top 1%

    Add valid JSON-LD that says what the page is.

    45 pages

    See the pages
    • /about
    • /allservices
    • /appraiserrealestate
    • /architects
    • /architecturalplandesign
    • /atticwholehousefan
    • /basement
    • /bathtub
    • /ccpa
    • /contact
    • and 35 more in the copied plan
  2. 2

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    83 pages

    See the pages
    • /about
    • /allservices
    • /appraiserrealestate
    • /architects
    • /architecturalplandesign
    • /atticwholehousefan
    • /awnings
    • /basement
    • /bathtub
    • /brickstonefireplace
    • and 73 more in the copied plan
  3. 3

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    4 pages

    See the pages
    • /gutter
    • /homewarranty
    • /pest-control
    • /siding
  4. 4

    Show sources on guides

    +1 point, to 99

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    4 pages

    See the pages
    • /gutter
    • /homewarranty
    • /pest-control
    • /siding
  5. 5

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    4 pages

    See the pages
    • /gutter
    • /homewarranty
    • /pest-control
    • /siding
  6. 6

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    2 pages

    See the pages
    • /pest-control
    • /siding
  7. 7

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  8. 8

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  9. 9

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    2 pages

    See the pages
    • /kitchen
    • /siding
  10. 10

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    8 pages

    See the pages
    • /about
    • /cabinet
    • /contact
    • /drywallsheetrock
    • /fencing
    • /homewarranty
    • /pest-control
    • /terms
  11. 11

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages

    See the pages
    • /concrete
    • /contact
    • /garage
    • /homewarranty
    • /insulation
    • /plumbing
    • /siding
  12. 12

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    2 pages

    See the pages
    • /smallprojects
    • /wall
4 more, to tidy up after 100
  1. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /
    • /service-location
    • /testimonial
  2. 14

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /portabletoilets
  3. 15

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    The home page

  4. 16

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /tennis-court

What else the read found

Half its pages start answering within 148 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /testimonial692 ms
  • /about677 ms
  • /terms676 ms
  • /contact676 ms
  • /privacy-policy675 ms

Fastest: /siding, 127 ms. Heaviest: /service-location, 80 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Easy Home Service. mttr does not check the profiles it names.

  • Facebookeasyhomeservicee
  • LinkedIneasy-home-service-llc
  • Instagrameasy_home__service
  • XEasyHomeExperts
  • Pinteresteasyhomeservicee
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Put the text in the HTML, Add depth to thin pages and Show every FAQ question on the page1 page
  • /smallprojects passes every rule1 page
  • /wall passes every rule1 page
  • /pest-control fails 6: Answer the first question right under it, Show sources on guides and Show when guides were updated1 page
  • /siding fails 6: Answer the first question right under it, Show sources on guides and Show when guides were updated1 page
  • /homewarranty fails 5: Answer the first question right under it, Show sources on guides and Fix description lengths1 page
  • /contact fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /about fails 3: Add structured data, Fix description lengths and Set a share image1 page
  • /drywallsheetrock fails 3: Add structured data, Fix description lengths and Set a share image1 page
  • /gutter fails 3: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /portabletoilets fails 3: Allow pages to be indexed, Add structured data and Set a share image1 page
  • /terms fails 3: Add structured data, Fix description lengths and Set a share image1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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