educationdata.urban.org, read 2 days ago. Back to the report
70 to 100 in 10 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #177,975 of 265,000Step 1 top 50%Step 10 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add structured data
+7 points, to 77, and #131,682, 46,293 places up, and into the top 50%
Add valid JSON-LD that says what the page is.
10 pages
See the pages
- /data-explorer
- /data-explorer/about
- /data-explorer/contact
- /data-explorer/explorer
- /data-explorer/how-to
- /documentation
- /documentation/colleges.html
- /documentation/index.html
- /documentation/school-districts.html
- /documentation/schools.html
- 2
Add a way to get in touch
+7 points, to 84
Give the page a form or a clear link to request a quote or get in touch.
5 pages, 4 of them under /documentation/
See the pages
- /documentation
- /documentation/colleges.html
- /documentation/index.html
- /documentation/school-districts.html
- /documentation/schools.html
- 3
Set each page's canonical address
+6 points, to 90
Add a canonical link that points to the page itself.
10 pages
See the pages
- /data-explorer
- /data-explorer/about
- /data-explorer/contact
- /data-explorer/explorer
- /data-explorer/how-to
- /documentation
- /documentation/colleges.html
- /documentation/index.html
- /documentation/school-districts.html
- /documentation/schools.html
- 4
Fix description lengths
+3 points, to 93
Write a meta description of 70 to 165 characters that summarizes the page.
10 pages
See the pages
- /data-explorer
- /data-explorer/about
- /data-explorer/contact
- /data-explorer/explorer
- /data-explorer/how-to
- /documentation
- /documentation/colleges.html
- /documentation/index.html
- /documentation/school-districts.html
- /documentation/schools.html
- 5
Set a share image
+2 points, to 95
Set og:image so links to the page carry a picture.
10 pages
See the pages
- /data-explorer
- /data-explorer/about
- /data-explorer/contact
- /data-explorer/explorer
- /data-explorer/how-to
- /documentation
- /documentation/colleges.html
- /documentation/index.html
- /documentation/school-districts.html
- /documentation/schools.html
- 6
Fix title lengths
+2 points, to 97
Write a title of 15 to 65 characters that leads with what the page covers.
5 pages, 4 of them under /documentation/
See the pages
- /documentation
- /documentation/colleges.html
- /documentation/index.html
- /documentation/school-districts.html
- /documentation/schools.html
- 7
Use one main heading
+1 point, to 98
Give the page exactly one h1 that says what it is about.
3 pages
See the pages
- /data-explorer/explorer
- /documentation
- /documentation/index.html
- 8
Publish a sitemap
+1 point, to 99
Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.
Once, for the whole site
- 9
Settle on one address
Under a point
Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.
Once, for the whole site
- 10
Add an llms.txt
+1 point, to 100, and full marks
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
1 more, to tidy up after 100
- 11
Link straight to the final address
Under a point
Point links and the sitemap at the final address, not at one that redirects.
2 pages
See the pages
- /data-explorer
- /documentation
Done since the first read
Fix pages that fail to load
Done, seen on the read of October 24. It failed on 1 page before.
Add a tap-to-call link
Done, seen on the read of October 24. It failed on 10 pages before.
What else the read found
Half its pages start answering within 34 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/data-explorer/how-to111 ms/data-explorer/about90 ms/data-explorer/explorer39 ms/documentation/colleges.html38 ms/documentation/index.html35 ms
Fastest: /documentation/school-districts.html, 19 ms. Heaviest: /data-explorer/about, 12 KB.
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 0.7
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/documentationfails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page/data-explorerfails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page/data-explorer/4 fail a rule. Worst: /data-explorer/explorer, 5 rules4 pages/documentation/4 fail a rule. Worst: /documentation/index.html, 7 rules4 pages
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