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edwardsdoors.com, read 2 days ago. Back to the report

76 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7676 nownow831top 50%892963984995996997998999991099119912991310014full marks

Now #139,500 of 264,993Step 1 top 50%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 83, and #79,928, 59,572 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    97 pages

    See the pages
    • /
    • /about_us.htm
    • /access_panels.htm
    • /accessories.htm
    • /advantageplus.htm
    • /architectural_division.htm
    • /automatic_doors.htm
    • /banana_rooms.htm
    • /bifold_4fold.htm
    • /blast_containment.htm
    • and 87 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 89

    Add a tap-to-call phone link.

    97 pages

    See the pages
    • /
    • /about_us.htm
    • /access_panels.htm
    • /accessories.htm
    • /advantageplus.htm
    • /architectural_division.htm
    • /automatic_doors.htm
    • /banana_rooms.htm
    • /bifold_4fold.htm
    • /blast_containment.htm
    • and 87 more in the copied plan
  3. 3

    Set each page's canonical address

    +7 points, to 96

    Add a canonical link that points to the page itself.

    97 pages

    See the pages
    • /
    • /about_us.htm
    • /access_panels.htm
    • /accessories.htm
    • /advantageplus.htm
    • /architectural_division.htm
    • /automatic_doors.htm
    • /banana_rooms.htm
    • /bifold_4fold.htm
    • /blast_containment.htm
    • and 87 more in the copied plan
  4. 4

    Set a share image

    +2 points, to 98

    Set og:image so links to the page carry a picture.

    97 pages

    See the pages
    • /
    • /about_us.htm
    • /access_panels.htm
    • /accessories.htm
    • /advantageplus.htm
    • /architectural_division.htm
    • /automatic_doors.htm
    • /banana_rooms.htm
    • /bifold_4fold.htm
    • /blast_containment.htm
    • and 87 more in the copied plan
  5. 5

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    29 pages

    See the pages
    • /about_us.htm
    • /advantageplus.htm
    • /automatic_doors.htm
    • /blast_containment.htm
    • /blast_resistant.htm
    • /bolar_ab34.htm
    • /bolar_footgrilles_ab2.htm
    • /bolarallmodels.htm
    • /boon_tournex.htm
    • /bug_screens.htm
    • and 19 more in the copied plan
  6. 6

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  7. 7

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  8. 8

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  11. 11

    Describe images

    Under a point

    Describe every content image in its alt text.

    8 pages

    See the pages
    • /architectural_division.htm
    • /division_10.htm
    • /docks.htm
    • /doors.htm
    • /hardware.htm
    • /industrial.htm
    • /residential.htm
    • /security_division.htm
  12. 12

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /any_division.htm
    • /any_division.html
    • /horiz_rolling_steel.htm
  13. 13

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    5 pages

    See the pages
    • /boon_tournex.htm
    • /ecoglo.htm
    • /fireguard.htm
    • /mohawktxtspecs.htm
    • /moveable_walls.htm
  14. 14

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /
    • /boon_tournex.htm
    • /index.htm
3 more, to tidy up after 100
  1. 15

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    2 pages

    See the pages
    • /boon_tournex.htm
    • /nexus_card_locks.htm
  2. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /laserlite.htm
    • /levellers-nordock.htm
  3. 17

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /decolamadvantage1.htm

What else the read found

Half its pages start answering within 63 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /sargent.htm485 ms
  • /about_us.htm391 ms
  • /accessories.htm384 ms
  • /access_panels.htm378 ms
  • /advantageplus.htm372 ms

Fastest: /index.htm, 59 ms. Heaviest: /levellers-nordock.htm, 41 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
  • Google AnalyticsAnalytics
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.4

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Add structured data, Set each page's canonical address and Add depth to thin pages1 page
  • /any_division.htm passes every rule1 page
  • /any_division.html passes every rule1 page
  • /horiz_rolling_steel.htm passes every rule1 page
  • /boon_tournex.htm fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /decolamadvantage1.htm fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /levellers-nordock.htm fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /mohawktxtspecs.htm fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /nexus_card_locks.htm fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /about_us.htm fails 5: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /advantageplus.htm fails 5: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /architectural_division.htm fails 5: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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