- Middle site
- 91
- Ahead by
- 6
Worth the mostEach fix here is worth under a point
elecnorenergyservices.com
Top 50%of the 263,590 sites mttr has read, at #120,201
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
79 now86 with itTop 25% from 85
#120,201to#54,23265,969 places up28 of its 29 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 2,601 places since Oct 20, from #122,802. 6 points take it into the top quarter.
Beside it on the board
- #120,199sanantonioriverwalk.com79
- #120,200poweredbyarmada.com79
- #120,201elecnorenergyservices.com79
- #120,202eastlondon.com79
- #120,203walsdorfroofing.com79
8,471 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#120,201
- 86Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 5
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read294415 fewer than typical
Links a page21131.7× typical
Words a page29839424% below typical
Rules failing somewhere1314About typical
Half its pages answer in641 ms210 ms205% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points65,969 places up
Add structured dataUnderstand28 of 291 in 3
Worth 6 points57,817 places up
Add a tap-to-call linkAct28 of 291 in 3
Worth 3 points32,000 places up
Fix description lengthsUnderstand28 of 291 in 11
Worth 2 points22,944 places up
Fix title lengthsUnderstand17 of 291 in 6
Worth 1 point14,291 places up
Describe imagesUnderstand8 of 292 in 7
Show 8 more fixes
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 293 in 7
Add depth to thin pagesUnderstand1 of 293 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Fix pages that fail to loadAccess1 of 293 in 4
Set each page's canonical addressAccess1 of 292 in 5
Link straight to the final addressAccess1 of 291 in 2
How AI reads this site
It reads mostly as manufacturers and suppliers, and a little like nonprofits and charities. 6 changes would make it plainer.
It reads as
Manufacturers and suppliersIt says it is in South Windsor.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Nonprofits and charities
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleHome | Elecnor Energy Services
DescriptionHome
First headingHome
OpeningEES is a leading power restoration service provider working with top and major utility companies across the US.
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On elecnorenergyservices.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home | Elecnor Energy Services” and “Home”.
Agent instructions
On elecnorenergyservices.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Rewrite the description
Its description is 4 characters, too few to choose a site by.
Agent instructions
On elecnorenergyservices.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name South Windsor in the first words
The site is in South Windsor, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On elecnorenergyservices.com, name South Windsor in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On elecnorenergyservices.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Nonprofits and charities as well as Manufacturers and suppliers. Mixed on one page, neither reads plainly.
Agent instructions
On elecnorenergyservices.com, find where the site mixes Manufacturers and suppliers with Nonprofits and charities, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.