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empireblended.com, read 20 hours ago. Back to the report

62 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6262 nownow691#181,823762823top 50%87491594696798899910010full marks

Now #210,685 of 263,590Step 1 #181,823Step 3 top 50%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 69, and #181,823, 28,862 places up

    Add valid JSON-LD that says what the page is.

    99 pages, 88 of them under /engineered/

    See the pages
    • /
    • /aboutdove.htm
    • /engineered/acecrete-blackbeauty.html
    • /engineered/acecrete-blacktop.html
    • /engineered/acecrete-fastsettingconcretemix.html
    • /engineered/acecrete-gravelmix4000.html
    • /engineered/acecrete-gravelmix5000.html
    • /engineered/acecrete-mortarmixtypes.html
    • /engineered/acecrete-sandandgravel.html
    • /engineered/acecrete-sandmix.html
    • and 89 more in the copied plan
  2. 2

    Add a tap-to-call link

    +7 points, to 76

    Add a tap-to-call phone link.

    99 pages, 88 of them under /engineered/

    See the pages
    • /
    • /aboutdove.htm
    • /engineered/acecrete-blackbeauty.html
    • /engineered/acecrete-blacktop.html
    • /engineered/acecrete-fastsettingconcretemix.html
    • /engineered/acecrete-gravelmix4000.html
    • /engineered/acecrete-gravelmix5000.html
    • /engineered/acecrete-mortarmixtypes.html
    • /engineered/acecrete-sandandgravel.html
    • /engineered/acecrete-sandmix.html
    • and 89 more in the copied plan
  3. 3

    Set each page's canonical address

    +6 points, to 82, and into the top 50%

    Add a canonical link that points to the page itself.

    99 pages, 88 of them under /engineered/

    See the pages
    • /
    • /aboutdove.htm
    • /engineered/acecrete-blackbeauty.html
    • /engineered/acecrete-blacktop.html
    • /engineered/acecrete-fastsettingconcretemix.html
    • /engineered/acecrete-gravelmix4000.html
    • /engineered/acecrete-gravelmix5000.html
    • /engineered/acecrete-mortarmixtypes.html
    • /engineered/acecrete-sandandgravel.html
    • /engineered/acecrete-sandmix.html
    • and 89 more in the copied plan
  4. 4

    Use one main heading

    +5 points, to 87

    Give the page exactly one h1 that says what it is about.

    98 pages, 88 of them under /engineered/

    See the pages
    • /
    • /aboutdove.htm
    • /engineered/acecrete-blackbeauty.html
    • /engineered/acecrete-blacktop.html
    • /engineered/acecrete-fastsettingconcretemix.html
    • /engineered/acecrete-gravelmix4000.html
    • /engineered/acecrete-gravelmix5000.html
    • /engineered/acecrete-mortarmixtypes.html
    • /engineered/acecrete-sandandgravel.html
    • /engineered/acecrete-sandmix.html
    • and 88 more in the copied plan
  5. 5

    Fix description lengths

    +4 points, to 91

    Write a meta description of 70 to 165 characters that summarizes the page.

    99 pages, 88 of them under /engineered/

    See the pages
    • /
    • /aboutdove.htm
    • /engineered/acecrete-blackbeauty.html
    • /engineered/acecrete-blacktop.html
    • /engineered/acecrete-fastsettingconcretemix.html
    • /engineered/acecrete-gravelmix4000.html
    • /engineered/acecrete-gravelmix5000.html
    • /engineered/acecrete-mortarmixtypes.html
    • /engineered/acecrete-sandandgravel.html
    • /engineered/acecrete-sandmix.html
    • and 89 more in the copied plan
  6. 6

    Describe images

    +3 points, to 94

    Describe every content image in its alt text.

    92 pages, 83 of them under /engineered/

    See the pages
    • /
    • /aboutdove.htm
    • /engineered/acecrete-blackbeauty.html
    • /engineered/acecrete-blacktop.html
    • /engineered/acecrete-fastsettingconcretemix.html
    • /engineered/acecrete-gravelmix4000.html
    • /engineered/acecrete-gravelmix5000.html
    • /engineered/acecrete-mortarmixtypes.html
    • /engineered/acecrete-sandandgravel.html
    • /engineered/acecrete-sandmix.html
    • and 82 more in the copied plan
  7. 7

    Set a share image

    +2 points, to 96

    Set og:image so links to the page carry a picture.

    99 pages, 88 of them under /engineered/

    See the pages
    • /
    • /aboutdove.htm
    • /engineered/acecrete-blackbeauty.html
    • /engineered/acecrete-blacktop.html
    • /engineered/acecrete-fastsettingconcretemix.html
    • /engineered/acecrete-gravelmix4000.html
    • /engineered/acecrete-gravelmix5000.html
    • /engineered/acecrete-mortarmixtypes.html
    • /engineered/acecrete-sandandgravel.html
    • /engineered/acecrete-sandmix.html
    • and 89 more in the copied plan
  8. 8

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages, 88 of them under /engineered/

    See the pages
    • /aboutdove.htm
    • /engineered/acecrete-blackbeauty.html
    • /engineered/acecrete-blacktop.html
    • /engineered/acecrete-fastsettingconcretemix.html
    • /engineered/acecrete-gravelmix4000.html
    • /engineered/acecrete-gravelmix5000.html
    • /engineered/acecrete-mortarmixtypes.html
    • /engineered/acecrete-sandandgravel.html
    • /engineered/acecrete-sandmix.html
    • /engineered/additivesbonding-alltemp.html
    • and 88 more in the copied plan
  9. 9

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    35 pages, 33 of them under /engineered/

    See the pages
    • /engineered/acecrete-blackbeauty.html
    • /engineered/acecrete-sandmix.html
    • /engineered/additivesbonding-marbledust.html
    • /engineered/additivesbonding-masonlime.html
    • /engineered/additivesbonding.html
    • /engineered/bayferrox-lanxess-contractor.html
    • /engineered/coatingwaterproofing-basecoat.html
    • /engineered/coatingwaterproofing-colorhardener.html
    • /engineered/coatingwaterproofing-stopit.html
    • /engineered/coatingwaterproofing-stucco.html
    • and 25 more in the copied plan
  10. 10

    Add a way to get in touch

    +1 point, to 100, and full marks

    Give the page a form or a clear link to request a quote or get in touch.

    6 pages, 5 of them under /engineered/

    See the pages
    • /engineered/additivesbonding.html
    • /engineered/coatingwaterproofing.html
    • /engineered/patchingrepairing.html
    • /engineered/specialtysundry.html
    • /engineered/tilefloor.html
    • /locations.htm
7 more, to tidy up after 100
  1. 11

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  2. 12

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  3. 13

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  4. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  5. 15

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  6. 16

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /contact.html
  7. 17

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /engineered/bayferrox-lanxess.htm

Done since the first read

  1. Settle on one address

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 49 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /engineered/additivesbonding-controlfibers.html5.2 s
  • /engineered/acecrete-mortarmixtypes.html833 ms
  • /sphider/search.php821 ms
  • /engineered/acecrete-sandmix.html816 ms
  • /index.htm815 ms

Fastest: /engineered/stuccocolors.html, 42 ms. Heaviest: /engineered/patchingrepairing-pervious-concrete.html, 6 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • PHPServer
  • jQueryLibrary
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /contact.html passes every rule1 page
  • /locations.htm fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /aboutdove.htm fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /index.htm fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /index.html fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /industry.htm fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /locations.html fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /quote.htm fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /search.html fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /thankyoucontact.html fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /engineered/ 88 fail a rule. Worst: /engineered/acecrete-blackbeauty.html, 9 rules88 pages

And 1 more part of the site.

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