- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
engineersconstruction.com
Top 25%of the 263,590 sites mttr has read, at #44,191
It scores 88.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
88 now90 with itTop 10% from 90
#44,191to#25,80618,385 places up45 of its 57 pages fail it. 1 in 11 ranked sites pass it.
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EmailWrite the email
Where it ranks
2 points take it into the top 10%.
Beside it on the board
- #44,189lincoln-repair.com88
- #44,190exitfactor.com88
- #44,191engineersconstruction.com88
- #44,192cedarrapidsfencing.com88
- #44,193rpkconstruction.com88
7,574 sites score 88. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 88Now#44,191
- 90Fix description lengthsTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 10
Worth the mostFix description lengths+2
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read574413 more than typical
Links a page161328% above typical
Words a page408394About typical
Rules failing somewhere18144 more than typical
Half its pages answer in151 ms210 ms28% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each18,385 places up each
Fix description lengthsUnderstand45 of 571 in 11
Describe imagesUnderstand36 of 572 in 7
Link straight to the final addressAccess54 of 571 in 2
Worth 1 point11,967 places up
Add structured dataUnderstand11 of 571 in 3
Show 14 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Phrase headings as questionsUnderstand8 of 571 in 10
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand8 of 573 in 7
Add lists or tablesUnderstand8 of 571 in 2
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand8 of 571 in 2
Add depth to thin pagesUnderstand2 of 573 in 7
Set a share imageUnderstand30 of 572 in 7
Put the text in the HTMLAccess1 of 572 in 3
Fix title lengthsUnderstand8 of 571 in 6
Fix pages that fail to loadAccess2 of 573 in 4
Set each page's canonical addressAccess1 of 572 in 5
Use one main headingUnderstand1 of 571 in 4
How AI reads this site
It reads mostly as trades and home services. 3 changes would make it plainer.
It reads as
Trades and home servicesIt says it is a local business in Williston.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Manufacturers and suppliers
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleEngineers Construction, Inc. | Vermont's Civil Contractor
DescriptionEngineers Construction, Inc. is Vermont's preferred contractor for technical construction and heavy civil projects . Learn more about ECI's highly qualified engineers, history with the Rail Plow, and career opportunities.
First headingVermont's Trusted Heavy Civil Contractor
OpeningEngineers Construction, Inc. is the preferred contractor for technical projects in tough working conditions with an aggressive schedule.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On engineersconstruction.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 221 characters and is cut off in results.
Agent instructions
On engineersconstruction.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Williston in the first words
The site is in Williston, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On engineersconstruction.com, name Williston in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.