- Middle site
- 91
- Level with it
Worth the mostBring deep pages closer to home+2
ens.domains
Top 50%of the 264,204 sites mttr has read, at #114,645
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Show when guides were updated
79 now83 with itTop 25% from 85
#114,645to#79,68334,962 places up56 of its 100 pages fail it. 3 in 5 ranked sites pass it.
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Where it ranks
Up 45,313 places since Oct 20, from #159,958. 6 points take it into the top quarter.
Beside it on the board
- #114,643futures.tradingcharts.com79
- #114,644legalaffairs.org79
- #114,645ens.domains79
- #114,646johnquiggin.com79
- #114,647fool.com79
8,479 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#114,645
- 83Show when guides were updated#79,683
- 86Answer the first question right under itTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 3
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 19
Worth the mostShow when guides were updated+4
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page151313% above typical
Words a page7303941.9× typical
Rules failing somewhere22148 more than typical
Half its pages answer in58 ms210 ms72% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
22 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points34,962 places up
Show when guides were updatedTrust56 of 1003 in 5
Worth 3 points each26,179 places up each
Answer the first question right under itUnderstand56 of 1001 in 121
Add structured dataUnderstand52 of 1001 in 3
Worth 2 points each17,101 places up each
Phrase headings as questionsUnderstand47 of 1001 in 10
Put figures in tablesUnderstand56 of 1001 in 28
Use one main headingUnderstand49 of 1001 in 4
Fix description lengthsUnderstand64 of 1001 in 11
Bring deep pages closer to homeAccess44 of 1006 in 7
Set each page's canonical addressAccess21 of 1002 in 5
Show 13 more fixes
Worth 1 point each8,436 places up each
Add lists or tablesUnderstand34 of 1001 in 2
Add breadcrumb dataUnderstand56 of 1001 in 2
Fix title lengthsUnderstand48 of 1001 in 6
Show sources on guidesTrust11 of 1001 in 2
Add depth to thin pagesUnderstand13 of 1003 in 7
Describe imagesUnderstand24 of 1002 in 7
Match structured data to the pageUnderstand9 of 1003 in 7
Name the publisherTrust8 of 1003 in 4
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Add an llms.txtAccessAbout the whole site1 in 4
Put the text in the HTMLAccess1 of 1002 in 3
How AI reads this site
It reads closest to software and SaaS, but only loosely. 4 changes would make it plainer.
It reads as
Software and SaaS
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Nonprofits and charities
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleENS
DescriptionWelcome to the new internet.
First headingNaming everything on the internet
OpeningENS is the open naming layer with over 35 million registered names, made for every chain, app, and wallet.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On ens.domains, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “ENS” and “Naming everything on the internet”.
Agent instructions
On ens.domains, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Software and SaaS.
- Rewrite the description
Its description is 28 characters, too few to choose a site by.
Agent instructions
On ens.domains, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On ens.domains, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Software and SaaS), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.