- Middle site
- 91
- Ahead by
- 2
Worth the mostSet each page's canonical address+3
equalityforum.com
70 of 100ahead of 32% of the sites mttr has read
Its strongest stage is Access, at 93 against the middle site's 91. 1 fix, 8 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 53,933 places up
- 70Now#176,736
- 78Add structured data#122,803
The top half of every site starts at 77. The middle site in Philadelphia, PA scores 82.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
7 points take it into the top half.
Beside it on the board
- #178,358register.socallinuxexpo.org70
- #178,359smartsoftgaming.com70
- #178,360equalityforum.com70
- #178,361boringlaunch.com70
- #178,362indianwildlife.com70
5,087 sites score 70. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Philadelphia, PA
- #1homeglowcleaningservices.com100
- #2roofer.quest99
- #31stoprestoration.com99
- #332equalityforum.com70
The middle site in Philadelphia, PA scores 82.
Where it stands
Each stage against the middle site. It trails on Understand and Trust and Act.
- Middle site
- 59
- Behind by
- 19
Worth the mostAdd structured data+8
- Middle site
- 98
- Behind by
- 3
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Behind by
- 15
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page151315% above typical
Words a page49539426% above typical
Rules failing somewhere19145 more than typical
Half its pages answer in424 ms210 ms102% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points55,557 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 7 points47,398 places up
Add a tap-to-call linkAct99 of 1001 in 3
Worth 4 points25,282 places up
Fix description lengthsUnderstand99 of 1001 in 11
Worth 3 points each18,779 places up each
Describe imagesUnderstand81 of 1002 in 7
Fix title lengthsUnderstand54 of 1001 in 6
Add a way to get in touchAct27 of 1001 in 2
Set each page's canonical addressAccess32 of 1002 in 5
Worth 2 points12,737 places up
Set a share imageUnderstand99 of 1002 in 7
Show 11 more fixes
Worth 1 point each6,941 places up each
Match structured data to the pageUnderstand1 of 1003 in 7
Add depth to thin pagesUnderstand1 of 1003 in 7
Use one main headingUnderstand17 of 1001 in 4
Replace unsupported sales claimsTrust15 of 1002 in 3
Worth under a point each
Put the text in the HTMLAccess1 of 1002 in 3
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess5 of 1001 in 2
Fix pages that fail to loadAccess1 of 1003 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome | Equality Forum
DescriptionNone in the HTML
First headingNone in the HTML
OpeningBe sure to visit lgbthistorymonth.com beginning October 1, when a new Icon is celebrated each day of the month with videos, bios and other resources!
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On equalityforum.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On equalityforum.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Philadelphia in the first words
The site is in Philadelphia, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On equalityforum.com, name Philadelphia in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On equalityforum.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.