- Middle site
- 91
- Behind by
- 25
Worth the mostFix pages that fail to load+6
erikhoudini.com
57 of 100ahead of 13% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 3 fixes, 21 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 102,806 places up
- 57Now#225,627
- 65Add a way to get in touch#199,659
- 72Add structured data#165,636
- 78Add a tap-to-call link#122,821
The top half of every site starts at 77.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 57 for its last 2 reads. 20 points take it into the top half.
Beside it on the board
- #226,724midwestradionetwork.com57
- #226,725nerdymug.neocities.org57
- #226,726erikhoudini.com57
- #226,727mezasfence.com57
- #226,728spectre.cam57
3,541 sites score 57. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 13
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read864442 more than typical
Links a page21387% below typical
Words a page20639448% below typical
Rules failing somewhere16142 more than typical
Half its pages answer in11 ms210 ms95% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points27,067 places up
Add a way to get in touchAct49 of 861 in 2
Worth 7 points23,397 places up
Add structured dataUnderstand49 of 861 in 3
Worth 6 points each19,545 places up each
Add a tap-to-call linkAct49 of 861 in 3
Fix pages that fail to loadAccess37 of 863 in 4
Worth 5 points16,103 places up
Set each page's canonical addressAccess49 of 862 in 5
Worth 4 points13,059 places up
Fix description lengthsUnderstand48 of 861 in 11
Worth 2 points each7,176 places up each
Use one main headingUnderstand21 of 861 in 4
Set a share imageUnderstand46 of 862 in 7
Show 8 more fixes
Worth 1 point each3,816 places up each
Fix title lengthsUnderstand15 of 861 in 6
Describe imagesUnderstand9 of 862 in 7
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 863 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Link straight to the final addressAccess7 of 861 in 2
How AI reads this site
It reads mostly as agencies and studios, and a little like law firms. 4 changes would make it plainer.
It reads as
Agencies and studios
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Law firms
- News and publishers
What an assistant reads first
Home pageWhat it says
TitleERIK HOUDINI OFFICIAL SITE
DescriptionErik Houdini — HOUDINI Magazine, HOUDINI TV, the HOUDINI Collective. It's about a miracle escape.
First headingNone in the HTML
OpeningComrades, I am facing a serious legal battle relating to my right to the freedom of speech about a well-known, over-1-million-YouTube-subscriber right wing influencer. This case could set a dangerous precedent about what speech is or isn't allowed.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On erikhoudini.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On erikhoudini.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On erikhoudini.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On erikhoudini.com, find where the site mixes Agencies and studios with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.