- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+1
escapeoutdoors.com
Top 5%of the 263,590 sites mttr has read, at #10,105
It scores 94.
A score says pages are well formed. It does not say an assistant cites the site.
Phrase headings as questions
94 now96 with itTop 1% from 97
#10,105to#3,1856,920 places up69 of its 100 pages fail it. 1 in 10 ranked sites pass it.
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Where it ranks
3 points take it into the top 1%.
Beside it on the board
- #10,103asheville-painters.com94
- #10,104odysseybookstore.com94
- #10,105escapeoutdoors.com94
- #10,106evanstonroofers.com94
- #10,107pestcontrolprosdallas.com94
3,350 sites score 94. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 94Now#10,105
- 96Phrase headings as questions#3,185
- 97Link straight to the final addressTop 1%
2 fixes. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 26
Worth the mostPhrase headings as questions+2
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1571312.1× typical
Words a page33739415% below typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in402 ms210 ms91% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 2 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points6,920 places up
Phrase headings as questionsUnderstand69 of 1001 in 10
Worth 1 point5,158 places up
Link straight to the final addressAccess99 of 1001 in 2
Show 8 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Add depth to thin pagesUnderstand23 of 1003 in 7
Use one main headingUnderstand20 of 1001 in 4
Fix title lengthsUnderstand21 of 1001 in 6
Set a share imageUnderstand31 of 1002 in 7
Fix description lengthsUnderstand5 of 1001 in 11
Describe imagesUnderstand2 of 1002 in 7
How AI reads this site
It reads mostly as online shops. 3 changes would make it plainer.
It reads as
Online shopsIt says it is an organization in Coeur D' Alene.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Software and SaaS
- Restaurants and cafes
What an assistant reads first
Home pageWhat it says
TitleOutdoor Fashion & Lifestyle Clothing Brands | Escape Outdoors
DescriptionOutdoor clothing and gear from the brands you trust — Patagonia, The North Face, KUHL, Canada Goose and more. Free priority shipping on orders $125+.
First headingCanada Goose FALL 2026
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On escapeoutdoors.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Outdoor Fashion & Lifestyle Clothing Brands | Escape Outdoors” and “Canada Goose FALL 2026”.
Agent instructions
On escapeoutdoors.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Name Coeur D' Alene in the first words
The site is in Coeur D' Alene, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On escapeoutdoors.com, name Coeur D' Alene in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.