- Middle site
- 91
- Behind by
- 11
Worth the mostAllow pages to be indexed+3
everythingswimmingpools.com
71 of 100ahead of 34% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 1 fix, 7 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 48,612 places up
- 71Now#171,438
- 78Add structured data#122,826
The top half of every site starts at 77. The middle site in Encinitas, CA scores 80.
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Where it ranks
6 points take it into the top half.
Beside it on the board
- #172,270rkdgroup.com71
- #172,271rosspainting.com71
- #172,272everythingswimmingpools.com71
- #172,273locksmithsrichmond.com71
- #172,274impress.games71
5,319 sites score 71. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Encinitas, CA
- #1roofingencinitas.com100
- #2locksmithencinitas-ca.com93
- #3savingheartsfoundation.com92
- #28everythingswimmingpools.com71
The middle site in Encinitas, CA scores 80.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 10
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 3
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read874443 more than typical
Links a page161323% above typical
Words a page396394About typical
Rules failing somewhere20146 more than typical
Half its pages answer in188 ms210 ms10% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points49,446 places up
Add structured dataUnderstand73 of 871 in 3
Worth 6 points41,287 places up
Add a tap-to-call linkAct73 of 871 in 3
Worth 3 points19,174 places up
Allow pages to be indexedAccess24 of 875 in 6
Worth 2 points each12,678 places up each
Use one main headingUnderstand32 of 871 in 4
Fix title lengthsUnderstand41 of 871 in 6
Set a share imageUnderstand73 of 872 in 7
Fix pages that fail to loadAccess14 of 873 in 4
Show 13 more fixes
Worth 1 point each6,632 places up each
Fix description lengthsUnderstand31 of 871 in 11
Link straight to the final addressAccess24 of 871 in 2
Set each page's canonical addressAccess8 of 872 in 5
Worth under a point each
Put the text in the HTMLAccess1 of 872 in 3
Settle on one addressAccessAbout the whole site2 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 873 in 7
Add depth to thin pagesUnderstand1 of 873 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand12 of 872 in 7
Add a way to get in touchAct4 of 871 in 2
Bring deep pages closer to homeAccess4 of 876 in 7
Replace unsupported sales claimsTrust1 of 872 in 3
How AI reads this site
It reads mostly as trades and home services. 3 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Encinitas.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Law firms
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleEverything Swimming Pools — San Diego pool remodeling company
DescriptionA San Diego pool remodeling contractor that provides pool restoration, pool repair, pool services and spa and hot tub services
First headingEverything Swimming Pools
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On everythingswimmingpools.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Name Encinitas in the first words
The site is in Encinitas, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On everythingswimmingpools.com, name Encinitas in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On everythingswimmingpools.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best remodeling contractors near Encinitas, CA? Its answer, and whether it cites everythingswimmingpools.com, shows here in a moment.