- Middle site
- 91
- Ahead by
- 6
Worth the mostEach fix here is worth under a point
fairweathermasonry.com
77 of 100ahead of 49% of the sites mttr has read
Its strongest stage is Access, at 97 against the middle site's 91. 1 fix, 6 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 51,539 places up
- 77Now#130,962
- 83Add structured data#79,423
The top half of every site starts at 77.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
Beside it on the board
- #133,089musicanet.org77
- #133,090berry-yo.com77
- #133,091fairweathermasonry.com77
- #133,092clubelectricblue.com77
- #133,093jobinterview.coach77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand and Act.
- Middle site
- 59
- Behind by
- 11
Worth the mostAdd structured data+6
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read594415 more than typical
Links a page22131.7× typical
Words a page19239451% below typical
Rules failing somewhere17143 more than typical
Half its pages answer in185 ms210 ms12% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each53,668 places up each
Add structured dataUnderstand56 of 591 in 3
Add a tap-to-call linkAct56 of 591 in 3
Worth 3 points27,181 places up
Fix description lengthsUnderstand56 of 591 in 11
Worth 1 point each10,288 places up each
Fix title lengthsUnderstand28 of 591 in 6
Set a share imageUnderstand47 of 592 in 7
Show 12 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 592 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 593 in 7
Add depth to thin pagesUnderstand1 of 593 in 7
Use one main headingUnderstand10 of 591 in 4
Describe imagesUnderstand13 of 592 in 7
Fix pages that fail to loadAccess3 of 593 in 4
Allow pages to be indexedAccess1 of 595 in 6
Replace unsupported sales claimsTrust2 of 592 in 3
Add a way to get in touchAct1 of 591 in 2
Set each page's canonical addressAccess1 of 592 in 5
Link straight to the final addressAccess1 of 591 in 2
How AI reads this site
It reads mostly as trades and home services. 5 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in E. Sumner.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleFairweather Masonry - Premier Masonry Services for Brick, CMU, Panels – Fairweathermasonry
DescriptionDiscover the artistry of Fairweather Masonry. We specialize in creating stunning stone and brickwork that enhances the beauty and value of your property. Explore our range of expertly crafted products and services, backed by years of experience and a commitment to excellence. Transform your space with our timeless maso
First headingNone in the HTML
Openingin 1968, Fairweather Masonry has been delivering fulfilling results to every client. As a second-generation family-owned-and-operated company, we're equipped with the knowledge, expertise, and tools to exceed your expectations. To ensure complete success, we strive to build…
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On fairweathermasonry.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On fairweathermasonry.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Rewrite the description
Its description is 320 characters and is cut off in results.
Agent instructions
On fairweathermasonry.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name E. Sumner in the first words
The site is in E. Sumner, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On fairweathermasonry.com, name E. Sumner in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On fairweathermasonry.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best concrete contractors near E. Sumner, WA? Its answer, and whether it cites fairweathermasonry.com, shows here in a moment.