- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
farmers.com
Top 25%of the 263,590 sites mttr has read, at #43,800
It scores 88.
A score says pages are well formed. It does not say an assistant cites the site.
Describe images
88 now91 with itTop 10% from 90
#43,800to#20,08323,717 places up90 of its 99 pages fail it. 2 in 7 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 88 for its last 3 reads. 2 points take it into the top 10%.
Beside it on the board
- #43,798brandonairconditioning.com88
- #43,799chimneysweephillsboro.us88
- #43,800farmers.com88
- #43,801carpetworldfargo.com88
- #43,802inpics.net88
7,574 sites score 88. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 88Now#43,800
- 91Describe imagesTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 13
Worth the mostDescribe images+3
- Middle site
- 98
- Behind by
- 4
Worth the mostShow sources on guides+1
- Middle site
- 57
- Ahead by
- 42
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page86136.7× typical
Words a page9273942.3× typical
Rules failing somewhere241410 more than typical
Half its pages answer in9,251 ms210 ms4305% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
24 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points23,717 places up
Describe imagesUnderstand90 of 992 in 7
Worth 2 points each17,994 places up each
Set a share imageUnderstand99 of 992 in 7
Link straight to the final addressAccess98 of 991 in 2
Worth 1 point each11,576 places up each
Answer the first question right under itUnderstand11 of 991 in 121
Show sources on guidesTrust4 of 991 in 2
Show when guides were updatedTrust5 of 993 in 5
Use one main headingUnderstand15 of 991 in 4
Add structured dataUnderstand11 of 991 in 3
Show 16 more fixes
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Phrase headings as questionsUnderstand9 of 991 in 10
Put figures in tablesUnderstand11 of 991 in 28
Speed up the serverAccessAbout the whole site4 in 5
Match structured data to the pageUnderstand6 of 993 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Add breadcrumb dataUnderstand10 of 991 in 2
Name the publisherTrust5 of 993 in 4
Add lists or tablesUnderstand4 of 991 in 2
Add depth to thin pagesUnderstand2 of 993 in 7
Fix description lengthsUnderstand17 of 991 in 11
Fix title lengthsUnderstand6 of 991 in 6
Replace unsupported sales claimsTrust2 of 992 in 3
Add a way to get in touchAct1 of 991 in 2
Set each page's canonical addressAccess1 of 992 in 5
Add a tap-to-call linkAct1 of 991 in 3
How AI reads this site
It reads mostly as lending, insurance and finance, and a little like law firms. 5 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is a corporation in Bellevue.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Law firms
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleInsurance Quotes for Home, Auto, & Life : Farmers Insurance
DescriptionHome, life and car insurance from Farmers Insurance. With car insurance discounts and fast claim service, it's no wonder over 4000 customers a day switch to Farmers.
First headingLess “gotcha.” More “we got you.”
OpeningKnow you covered what matters. And save up to $1,232* when you switch and bundle home and auto with Farmers®. Tap an icon or give us a call 844-557-1662
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On farmers.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Insurance Quotes for Home, Auto, & Life : Farmers Insurance” and “Less “gotcha.” More “we got you.””.
Agent instructions
On farmers.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Lending, insurance and finance.
- Rewrite the description
Its description is 165 characters and is cut off in results.
Agent instructions
On farmers.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Bellevue in the first words
The site is in Bellevue, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On farmers.com, name Bellevue in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Law firms as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On farmers.com, find where the site mixes Lending, insurance and finance with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Cited in 1 of 2 answers
2 questions people ask about lending, insurance and finance, asked as a person would. These questions name no place.
What does an umbrella insurance policy cover?
Gemini
Umbrella insurance is a form of secondary liability insurance designed to help protect your assets and future earnings from major lawsuits or claims.
- 1Bodily Injury Liability
- A severe car accident you cause that results in massive medical bills for multiple people.
- A guest slipping and falling down the stairs at your home and suffering a major injury.
- A bite from a dog you own (subject to breed restrictions in some policies).
- 2Property Damage Liability
- You accidentally cause a multi-car pileup on the
- 1
How much life insurance do I need with two kids?
Gemini
Determining how much life insurance you need when you have two kids is one of the most important financial decisions you can make.
- 1D – DebtMethod 1: The "DIME" Formula
- Add up all your debts outside of your mortgage.
- 2I – IncomeMethod 1: The "DIME" Formula
- Multiply your annual salary by the number of years your family would need financial…
Says2+ years - 3M – MortgageMethod 1: The "DIME" Formula
- How much is left on your home loan?
- 1
What the cited sites pass that it fails
Fix them from the action plan- Set a share image2 of 2 cited sites pass it; you fail it on 99 pages.
- Use one main heading2 of 2 cited sites pass it; you fail it on 15 pages.
- Add structured data2 of 2 cited sites pass it; you fail it on 11 pages.