- Middle site
- 91
- Behind by
- 10
Worth the mostSet each page's canonical address+6
farmworkerjustice.org
62 of 100ahead of 19% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 2 fixes, 15 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 79,665 places up
- 62Now#210,627
- 70Add a way to get in touch#176,736
- 77Add structured data#130,962
The top half of every site starts at 77. The middle site in Washington, DC scores 79.
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Where it ranks
Up 1,860 places since Oct 14, from #213,674. 15 points take it into the top half.
Beside it on the board
- #211,812alarpargulfconstruction.com62
- #211,813copperleafwindows.com62
- #211,814farmworkerjustice.org62
- #211,815britishcolonist.ca62
- #211,816alyxia.dev62
3,048 sites score 62. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Washington, DC
- #1dccleaningservice.co99
- #2hvacmechanicalservice.com98
- #3rooferwashingtondc.com98
- #449farmworkerjustice.org62
The middle site in Washington, DC scores 79.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 16
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 54
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read214423 fewer than typical
Links a page81335% below typical
Words a page18439453% below typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in186 ms210 ms11% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points35,078 places up
Add a way to get in touchAct20 of 211 in 2
Worth 7 points29,991 places up
Add structured dataUnderstand21 of 211 in 3
Worth 6 points each24,753 places up each
Set each page's canonical addressAccess21 of 212 in 5
Add a tap-to-call linkAct21 of 211 in 3
Worth 5 points20,483 places up
Use one main headingUnderstand18 of 211 in 4
Worth 3 points12,159 places up
Fix description lengthsUnderstand21 of 211 in 11
Worth 2 points8,490 places up
Describe imagesUnderstand11 of 212 in 7
Show 3 more fixes
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess3 of 211 in 2
How AI reads this site
It reads as two things at once, law firms and nonprofits and charities, and neither wins. 6 changes would make it plainer.
It reads as
Law firmsLevel with nonprofits and charities. It says it is in Washington.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Nonprofits and charities
- Cities and public services
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On farmworkerjustice.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On farmworkerjustice.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On farmworkerjustice.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Washington in the first words
The site is in Washington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On farmworkerjustice.org, name Washington in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On farmworkerjustice.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Nonprofits and charities as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On farmworkerjustice.org, find where the site mixes Law firms with Nonprofits and charities, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.