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farrside.com, read 11 days ago. Back to the report

79 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7979 nownow861top 25%9129439649859969979989999910991110012full marks

Now #116,630 of 263,590Step 1 top 25%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 86, and #54,232, 62,398 places up, and into the top 25%

    Add a tap-to-call phone link.

    123 pages

    See the pages
    • /
    • /6001-cass
    • /aaron-travers
    • /academy-for-global-citizenship
    • /active-stairs
    • /affordable-housing
    • /alina-tompert
    • /alys-beach-house
    • /ann-arbor-greenhouse-gas-reductions
    • /beachwalk-update
    • and 113 more in the copied plan
  2. 2

    Use one main heading

    +5 points, to 91

    Give the page exactly one h1 that says what it is about.

    123 pages

    See the pages
    • /
    • /6001-cass
    • /aaron-travers
    • /academy-for-global-citizenship
    • /active-stairs
    • /affordable-housing
    • /alina-tompert
    • /alys-beach-house
    • /ann-arbor-greenhouse-gas-reductions
    • /beachwalk-update
    • and 113 more in the copied plan
  3. 3

    Fix description lengths

    +3 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    107 pages

    See the pages
    • /
    • /6001-cass
    • /academy-for-global-citizenship
    • /active-stairs
    • /affordable-housing
    • /alys-beach-house
    • /ann-arbor-greenhouse-gas-reductions
    • /beachwalk-update
    • /bethel-commercial-center
    • /bevo-great-streets
    • and 97 more in the copied plan
  4. 4

    Describe images

    +2 points, to 96

    Describe every content image in its alt text.

    68 pages

    See the pages
    • /
    • /6001-cass
    • /aaron-travers
    • /academy-for-global-citizenship
    • /active-stairs
    • /alys-beach-house
    • /beckett-murtaugh
    • /bethel-commercial-center
    • /bevo-great-streets
    • /bi-state-corridor-plan
    • and 58 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    121 pages

    See the pages
    • /6001-cass
    • /aaron-travers
    • /academy-for-global-citizenship
    • /active-stairs
    • /affordable-housing
    • /alina-tompert
    • /alys-beach-house
    • /ann-arbor-greenhouse-gas-reductions
    • /beachwalk-update
    • /beckett-murtaugh
    • and 111 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    31 pages

    See the pages
    • /6001-cass
    • /aaron-travers
    • /alina-tompert
    • /brian-pipal
    • /broadway-lofts
    • /civic
    • /contact
    • /doug-farr
    • /elks-tower
    • /farr-places
    • and 21 more in the copied plan
  7. 7

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    29 pages

    See the pages
    • /active-stairs
    • /bristol-place
    • /campaigns/view-campaign/f6GDYOXeQtEwthrWgx6FC-GxMh4M2kOnxWN2RhtIl8fvr2rrWqphRFSFy6916fVJ0jbFRHgSxdM9t9cWi5vNL1mIrJ9ja9rj
    • /collinsville-great-street
    • /colony-park
    • /contact
    • /green-oaks
    • /harmony-house
    • /harper-lounge
    • /invenergy
    • and 19 more in the copied plan
  8. 8

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  9. 9

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  10. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  11. 11

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    4 pages

    See the pages
    • /campaigns/view-campaign/f6GDYOXeQtEwthrWgx6FC-GxMh4M2kOnxWN2RhtIl8fvr2rrWqphRFSFy6916fVJ0jbFRHgSxdM9t9cWi5vNL1mIrJ9ja9rj
    • /cart
    • /farr-associates-architecture-urban-design
    • /search
  12. 12

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    5 pages

    See the pages
    • /bi-state-corridor-plan
    • /keller-center
    • /lewis-brisbois
    • /pullman-hotel-florence
    • /services-and-expertise
3 more, to tidy up after 100
  1. 13

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    2 pages

    See the pages
    • /active-stair
    • /christy-webber
  2. 14

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /campaigns/view-campaign/f6GDYOXeQtEwthrWgx6FC-GxMh4M2kOnxWN2RhtIl8fvr2rrWqphRFSFy6916fVJ0jbFRHgSxdM9t9cWi5vNL1mIrJ9ja9rj
  3. 15

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /campaigns/view-campaign/f6GDYOXeQtEwthrWgx6FC-GxMh4M2kOnxWN2RhtIl8fvr2rrWqphRFSFy6916fVJ0jbFRHgSxdM9t9cWi5vNL1mIrJ9ja9rj

What else the read found

Half its pages start answering within 237 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /ceda-weatherization-training-center441 ms
  • /harper-court408 ms
  • /corridors-tod404 ms
  • /civic403 ms
  • /yorkville395 ms

Fastest: /lincoln-park, 33 ms. Heaviest: /uptown-normal, 69 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
  • jQueryLibrary
  • Adobe FontsFonts
pages with strong signs
3
hidden characters
255
chat, markdown or placeholders left in
2
dashes per 1,000 words
3.1
  • /campaigns/view-campaign/f6GDYOXeQtEwthrWgx6FC-GxMh4M2kOnxWN2RhtIl8fvr2rrWqphRFSFy6916fVJ0jbFRHgSxdM9t9cWi5vNL1mIrJ9ja9rj hidden characters a reader cannot see
  • /active-stairs placeholders never filled in
  • /breanne-trammell placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add depth to thin pages, Use one main heading and Add a tap-to-call link1 page
  • /active-stair passes every rule1 page
  • /christy-webber passes every rule1 page
  • /green-oaks fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /lewis-brisbois fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /pullman-hotel-florence fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /rolling-knolls fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /6001-cass fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /active-stairs fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /bi-state-corridor-plan fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /bristol-place fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /broadway-lofts fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page

And 109 more parts of the site.

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