- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
fbhealthplans.com
Top 10%of the 263,590 sites mttr has read, at #22,729
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Phrase headings as questions
91 now92 with itTop 5% from 93
#22,729to#15,0847,645 places up44 of its 100 pages fail it. 1 in 10 ranked sites pass it.
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Where it ranks
Up 3,076 places since Oct 20, from #25,805. 2 points take it into the top 5%.
Beside it on the board
- #22,727fountainbluepools.com91
- #22,728busybeeplumbingservices.com91
- #22,729fbhealthplans.com91
- #22,730barnesremodeling.com91
- #22,731high-noon.com91
5,723 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#22,729
- 92Phrase headings as questions#15,084
- 93Match structured data to the pageTop 5%
2 fixes. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 10
Worth the mostPhrase headings as questions+1
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page35132.7× typical
Words a page27739430% below typical
Rules failing somewhere1314About typical
Half its pages answer in120 ms210 ms43% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 1 point each7,645 places up each
Phrase headings as questionsUnderstand44 of 1001 in 10
Match structured data to the pageUnderstand44 of 1003 in 7
Add depth to thin pagesUnderstand44 of 1003 in 7
Fix description lengthsUnderstand60 of 1001 in 11
Show 9 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add real images to contentUnderstand44 of 1002 in 3
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand65 of 1002 in 7
Fix title lengthsUnderstand18 of 1001 in 6
Describe imagesUnderstand13 of 1002 in 7
Use one main headingUnderstand7 of 1001 in 4
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads as two things at once, law firms and lending, insurance and finance, and neither wins. 3 changes would make it plainer.
It reads as
Law firmsLevel with lending, insurance and finance. It says it is an organization in Clinton.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Lending, insurance and finance
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleHealth Care Coverage and Health Benefits in Tennessee | Farm Bureau Health Plans
DescriptionExplore Health Care Coverage, Medicare, dental and vision, and group coverage options across Tennessee with Farm Bureau Health Plans and 200+ local offices.
First headingMaking Health Coverage easy since 1947.
OpeningCurrently our phone systems are experiencing high volume, please review guidelines for more info.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On fbhealthplans.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Name Clinton in the first words
The site is in Clinton, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On fbhealthplans.com, name Clinton in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Lending, insurance and finance as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On fbhealthplans.com, find where the site mixes Law firms with Lending, insurance and finance, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.