fedequip.com, read 1 day ago. Back to the report
99 to 100 in 6 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #181 of 263,586Step 6 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Settle on one address
Under a point
Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.
Once, for the whole site
- 2
Add breadcrumb data
Under a point
Add BreadcrumbList schema so the page has a place in the site.
3 pages
See the pages
- /equipment-appraisals
- /investment-recovery
- /sell-surplus-machines
- 3
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 4
Fix title lengths
Under a point
Write a title of 15 to 65 characters that leads with what the page covers.
10 pages
See the pages
- /aim-ribbon-blenders
- /bioprocess-online
- /contact-us
- /hemp-processing-equipment-increased-demand
- /inventory/aseptic-fill-finish/Bausch-Advanced-Technologies-Aseptic-IV-Bag-Filling-and-Closing-Machine-Type-526.html
- /inventory/aseptic-fill-finish/Bausch-Advanced-Technologies-Aseptic-IV-Bag-Filling-and-Closing-Machine-Type-526_2.html
- /inventory/miscellaneous-equipment/Allen-Bradley-PowerFlex-700S-Series-B.html
- /inventory/rubber/10-Intercole-Stuart-Bolling-single-screw-extruder-101-l-d-300-HP.html
- /privacy-policy
- /ssearch
- 5
Fix description lengths
Under a point
Write a meta description of 70 to 165 characters that summarizes the page.
10 pages
See the pages
- /aim-ribbon-blenders
- /bioprocess-online
- /contact-us
- /contract-pharma
- /industrial-equipment-export-controls
- /newsletter-archive
- /pharmaceutical-online
- /pharmas-almanac
- /ssearch
- /trade-show-schedule
- 6
Show every FAQ question on the page
+1 point, to 100, and #1, 180 places up, and full marks
Show every question in the FAQ schema on the page, word for word.
3 pages
See the pages
- /current-auctions
- /liquidations
- /private-treaty-sales
7 more, to tidy up after 100
- 7
Set a share image
Under a point
Set og:image so links to the page carry a picture.
7 pages
See the pages
- /aim-ribbon-blenders
- /extraction-and-growing-technologies
- /inventory/lab-equipment
- /manufacturers
- /privacy-policy
- /ssearch
- /terms-and-conditions
- 8
Describe images
Under a point
Describe every content image in its alt text.
2 pages
See the pages
- /aim-ribbon-blenders
- /pharmparts-equipment-parts
- 9
Add structured data
Under a point
Add valid JSON-LD that says what the page is.
1 page
See the pages
- /aim-ribbon-blenders
- 10
Use one main heading
Under a point
Give the page exactly one h1 that says what it is about.
1 page
See the pages
- /ssearch
- 11
Add a tap-to-call link
Under a point
Add a tap-to-call phone link.
1 page
See the pages
- /aim-ribbon-blenders
- 12
Replace unsupported sales claims
Under a point
Replace the sales claim with a fact that can be checked.
1 page
See the pages
- /current-auctions
- 13
Link straight to the final address
Under a point
Point links and the sitemap at the final address, not at one that redirects.
1 page
See the pages
- /inventory/lab-equipment
What else the read found
Half its pages start answering within 100 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/inventory/tanks-kettles/Industrial-Air-Low-Pressure-Storage-Vessel-12-700-gal.html5.4 s/inventory/micropulverizers/Mikro-ACM-Pulverizer-Model-60ACM.html4.9 s/inventory/high-shear-mixers-granulators/50-Liter-Diosna-High-Shear-Mixer-S-S-Model-P50_129.html3.3 s/1.3 s/manufacturers1.2 s
Fastest: /contact-us, 65 ms. Heaviest: /manufacturers, 40 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
CloudflareHosting
ASP.NETServer
Google Tag ManagerAnalytics
HubSpotMarketing
MailchimpMarketing
LinkedIn InsightMarketing
From the structured data on its home page, as the site says it: an Organization named Federal Equipment Company. mttr does not check the profiles it names.
- LinkedInfederal-equipment-company
- YouTube@fedequip
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 3
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/passes every rule1 page/aim-ribbon-blendersfails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page/ssearchfails 4: Use one main heading, Fix description lengths and Fix title lengths1 page/bioprocess-onlinefails 2: Fix description lengths and Fix title lengths1 page/contact-usfails 2: Fix description lengths and Fix title lengths1 page/current-auctionsfails 2: Show every FAQ question on the page and Replace unsupported sales claims1 page/privacy-policyfails 2: Fix title lengths and Set a share image1 page/contract-pharmafails 1: Fix description lengths1 page/equipment-appraisalsfails 1: Add breadcrumb data1 page/extraction-and-growing-technologiesfails 1: Set a share image1 page/hemp-processing-equipment-increased-demandfails 1: Fix title lengths1 page/industrial-equipment-export-controlsfails 1: Fix description lengths1 page
And 37 more parts of the site.
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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