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fergusoncontractors.com, read 2 days ago. Back to the report

57 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5757 nownow661#195,322732793top 50%85490593696797898999109911991210013full marks

Now #226,522 of 263,590Step 1 #195,322Step 3 top 50%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +9 points, to 66, and #195,322, 31,200 places up

    Give the page a form or a clear link to request a quote or get in touch.

    18 pages

    See the pages
    • /
    • /about-ferguson.html
    • /contact.html
    • /cp-naugatuck.html
    • /cp-uconn.html
    • /cp-waterbury.html
    • /electrical.html
    • /how-we-work.html
    • /index.html
    • /mechanical.html
    • and 8 more in the copied plan
  2. 2

    Add structured data

    +7 points, to 73

    Add valid JSON-LD that says what the page is.

    18 pages

    See the pages
    • /
    • /about-ferguson.html
    • /contact.html
    • /cp-naugatuck.html
    • /cp-uconn.html
    • /cp-waterbury.html
    • /electrical.html
    • /how-we-work.html
    • /index.html
    • /mechanical.html
    • and 8 more in the copied plan
  3. 3

    Add a tap-to-call link

    +6 points, to 79, and into the top 50%

    Add a tap-to-call phone link.

    18 pages

    See the pages
    • /
    • /about-ferguson.html
    • /contact.html
    • /cp-naugatuck.html
    • /cp-uconn.html
    • /cp-waterbury.html
    • /electrical.html
    • /how-we-work.html
    • /index.html
    • /mechanical.html
    • and 8 more in the copied plan
  4. 4

    Set each page's canonical address

    +6 points, to 85

    Add a canonical link that points to the page itself.

    18 pages

    See the pages
    • /
    • /about-ferguson.html
    • /contact.html
    • /cp-naugatuck.html
    • /cp-uconn.html
    • /cp-waterbury.html
    • /electrical.html
    • /how-we-work.html
    • /index.html
    • /mechanical.html
    • and 8 more in the copied plan
  5. 5

    Use one main heading

    +5 points, to 90

    Give the page exactly one h1 that says what it is about.

    18 pages

    See the pages
    • /
    • /about-ferguson.html
    • /contact.html
    • /cp-naugatuck.html
    • /cp-uconn.html
    • /cp-waterbury.html
    • /electrical.html
    • /how-we-work.html
    • /index.html
    • /mechanical.html
    • and 8 more in the copied plan
  6. 6

    Fix description lengths

    +3 points, to 93

    Write a meta description of 70 to 165 characters that summarizes the page.

    18 pages

    See the pages
    • /
    • /about-ferguson.html
    • /contact.html
    • /cp-naugatuck.html
    • /cp-uconn.html
    • /cp-waterbury.html
    • /electrical.html
    • /how-we-work.html
    • /index.html
    • /mechanical.html
    • and 8 more in the copied plan
  7. 7

    Describe images

    +3 points, to 96

    Describe every content image in its alt text.

    13 pages

    See the pages
    • /
    • /electrical.html
    • /how-we-work.html
    • /index.html
    • /mechanical.html
    • /past-projects.html
    • /pp-buley.html
    • /pp-linden.html
    • /pp-pequot.html
    • /pp-pfizer.html
    • and 3 more in the copied plan
  8. 8

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    18 pages

    See the pages
    • /
    • /about-ferguson.html
    • /contact.html
    • /cp-naugatuck.html
    • /cp-uconn.html
    • /cp-waterbury.html
    • /electrical.html
    • /how-we-work.html
    • /index.html
    • /mechanical.html
    • and 8 more in the copied plan
  9. 9

    Fix pages that fail to load

    +1 point, to 98

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /JS4058%20Ferguson%20Website%20
  10. 10

    Serve a robots.txt

    +1 point, to 99

    Serve a plain text /robots.txt.

    Once, for the whole site

  11. 11

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  12. 12

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  13. 13

    Match structured data to the page

    +1 point, to 100, and full marks

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

3 more, to tidy up after 100
  1. 14

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  2. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 16

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

What else the read found

Half its pages start answering within 76 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /pp-buley.html154 ms
  • /pp_e.haddam.html147 ms
  • /147 ms
  • /cp-naugatuck.html136 ms
  • /pp-pfizer.html95 ms

Fastest: /past-projects.html, 65 ms. Heaviest: /pp-linden.html, 4 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
7.5

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /JS4058%20Ferguson%20Website%20 passes every rule1 page
  • /electrical.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /how-we-work.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /index.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /mechanical.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /past-projects.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /pp_e.haddam.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /pp-buley.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /pp-linden.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /pp-pequot.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /pp-pfizer.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page

And 7 more parts of the site.

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Fix fergusoncontractors.com with your agent

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