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ffxnow.com, read 2 days ago. Back to the report

80 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow861top 25%8929139349559669779889999910991110012full marks

Now #106,476 of 263,590Step 1 top 25%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 86, and #54,232, 52,244 places up, and into the top 25%

    Add a tap-to-call phone link.

    99 pages

    See the pages
    • /
    • /2023/03/06/redevelopment-of-centreville-road-offices-as-housing-proposed
    • /2025/08/19/construction-to-begin-on-new-botanist-apartment-building-in-fairfax-city
    • /2026/08/12/weird-brothers-coffee-expands-community-with-opening-of-vienna-shop
    • /2026/10/05/mckay-stresses-security-of-fairfaxs-election-process-in-congressional-shadow-hearing
    • /2026/10/20/does-every-will-have-to-go-through-probate-in-virginia-pji1
    • /2026/10/21/cows-compete-for-crown-in-annual-nascow-race-to-benefit-frying-pan-farm
    • /2026/10/22/city-centre-west-mixed-use-proposal-may-need-tweaks-to-be-viable-developer-says
    • /2026/10/22/customizable-furniture-store-opens-first-virginia-location-in-fairfax-corner
    • /2026/10/22/debrief-10222026
    • and 89 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 89

    Write a meta description of 70 to 165 characters that summarizes the page.

    97 pages

    See the pages
    • /
    • /2023/03/06/redevelopment-of-centreville-road-offices-as-housing-proposed
    • /2025/08/19/construction-to-begin-on-new-botanist-apartment-building-in-fairfax-city
    • /2026/08/12/weird-brothers-coffee-expands-community-with-opening-of-vienna-shop
    • /2026/10/05/mckay-stresses-security-of-fairfaxs-election-process-in-congressional-shadow-hearing
    • /2026/10/20/does-every-will-have-to-go-through-probate-in-virginia-pji1
    • /2026/10/21/cows-compete-for-crown-in-annual-nascow-race-to-benefit-frying-pan-farm
    • /2026/10/22/city-centre-west-mixed-use-proposal-may-need-tweaks-to-be-viable-developer-says
    • /2026/10/22/customizable-furniture-store-opens-first-virginia-location-in-fairfax-corner
    • /2026/10/22/debrief-10222026
    • and 87 more in the copied plan
  3. 3

    Describe images

    +2 points, to 91

    Describe every content image in its alt text.

    85 pages

    See the pages
    • /
    • /2023/03/06/redevelopment-of-centreville-road-offices-as-housing-proposed
    • /2025/08/19/construction-to-begin-on-new-botanist-apartment-building-in-fairfax-city
    • /2026/08/12/weird-brothers-coffee-expands-community-with-opening-of-vienna-shop
    • /2026/10/05/mckay-stresses-security-of-fairfaxs-election-process-in-congressional-shadow-hearing
    • /2026/10/21/cows-compete-for-crown-in-annual-nascow-race-to-benefit-frying-pan-farm
    • /2026/10/22/city-centre-west-mixed-use-proposal-may-need-tweaks-to-be-viable-developer-says
    • /2026/10/22/customizable-furniture-store-opens-first-virginia-location-in-fairfax-corner
    • /2026/10/22/debrief-10222026
    • /2026/10/22/fcdot-proposes-new-bike-lanes-crosswalks-for-road-restriping-program
    • and 75 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages

    See the pages
    • /2023/03/06/redevelopment-of-centreville-road-offices-as-housing-proposed
    • /2025/08/19/construction-to-begin-on-new-botanist-apartment-building-in-fairfax-city
    • /2026/08/12/weird-brothers-coffee-expands-community-with-opening-of-vienna-shop
    • /2026/10/05/mckay-stresses-security-of-fairfaxs-election-process-in-congressional-shadow-hearing
    • /2026/10/20/does-every-will-have-to-go-through-probate-in-virginia-pji1
    • /2026/10/21/cows-compete-for-crown-in-annual-nascow-race-to-benefit-frying-pan-farm
    • /2026/10/22/city-centre-west-mixed-use-proposal-may-need-tweaks-to-be-viable-developer-says
    • /2026/10/22/customizable-furniture-store-opens-first-virginia-location-in-fairfax-corner
    • /2026/10/22/debrief-10222026
    • /2026/10/22/fcdot-proposes-new-bike-lanes-crosswalks-for-road-restriping-program
    • and 88 more in the copied plan
  5. 5

    Allow pages to be indexed

    +2 points, to 95

    Remove noindex when the page is ready to be found.

    18 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /author/admin
    • /author/angelawoolsey
    • /author/ffxnow
    • /author/marystachyralopez
    • /author/nolan-stout
    • /author/pji-law
    • /author/smccaffrey
    • /category/around-town
    • /category/countywide
    • /category/news
    • and 8 more in the copied plan
  6. 6

    Answer the first question right under it

    +1 point, to 96

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    23 pages, 21 of them under /2026/

    See the pages
    • /2023/03/06/redevelopment-of-centreville-road-offices-as-housing-proposed
    • /2025/08/19/construction-to-begin-on-new-botanist-apartment-building-in-fairfax-city
    • /2026/08/12/weird-brothers-coffee-expands-community-with-opening-of-vienna-shop
    • /2026/10/05/mckay-stresses-security-of-fairfaxs-election-process-in-congressional-shadow-hearing
    • /2026/10/21/cows-compete-for-crown-in-annual-nascow-race-to-benefit-frying-pan-farm
    • /2026/10/22/city-centre-west-mixed-use-proposal-may-need-tweaks-to-be-viable-developer-says
    • /2026/10/22/customizable-furniture-store-opens-first-virginia-location-in-fairfax-corner
    • /2026/10/22/debrief-10222026
    • /2026/10/22/fcdot-proposes-new-bike-lanes-crosswalks-for-road-restriping-program
    • /2026/10/22/local-leaders-wary-of-state-legislatures-push-to-consolidate-n-va-bus-systems
    • and 13 more in the copied plan
  7. 7

    Phrase headings as questions

    +1 point, to 97

    Phrase at least one heading as the question a person would ask.

    23 pages, 21 of them under /2026/

    See the pages
    • /2023/03/06/redevelopment-of-centreville-road-offices-as-housing-proposed
    • /2025/08/19/construction-to-begin-on-new-botanist-apartment-building-in-fairfax-city
    • /2026/08/12/weird-brothers-coffee-expands-community-with-opening-of-vienna-shop
    • /2026/10/05/mckay-stresses-security-of-fairfaxs-election-process-in-congressional-shadow-hearing
    • /2026/10/21/cows-compete-for-crown-in-annual-nascow-race-to-benefit-frying-pan-farm
    • /2026/10/22/city-centre-west-mixed-use-proposal-may-need-tweaks-to-be-viable-developer-says
    • /2026/10/22/customizable-furniture-store-opens-first-virginia-location-in-fairfax-corner
    • /2026/10/22/debrief-10222026
    • /2026/10/22/fcdot-proposes-new-bike-lanes-crosswalks-for-road-restriping-program
    • /2026/10/22/local-leaders-wary-of-state-legislatures-push-to-consolidate-n-va-bus-systems
    • and 13 more in the copied plan
  8. 8

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    41 pages

    See the pages
    • /2025/08/19/construction-to-begin-on-new-botanist-apartment-building-in-fairfax-city
    • /2026/08/12/weird-brothers-coffee-expands-community-with-opening-of-vienna-shop
    • /2026/10/05/mckay-stresses-security-of-fairfaxs-election-process-in-congressional-shadow-hearing
    • /2026/10/21/cows-compete-for-crown-in-annual-nascow-race-to-benefit-frying-pan-farm
    • /2026/10/22/city-centre-west-mixed-use-proposal-may-need-tweaks-to-be-viable-developer-says
    • /2026/10/22/customizable-furniture-store-opens-first-virginia-location-in-fairfax-corner
    • /2026/10/22/fcdot-proposes-new-bike-lanes-crosswalks-for-road-restriping-program
    • /2026/10/22/local-leaders-wary-of-state-legislatures-push-to-consolidate-n-va-bus-systems
    • /2026/10/22/nash-smashed-offers-free-meals-for-grand-opening-in-pimmit-hills
    • /2026/10/22/surovell-expresses-full-support-for-lucas-amid-marijuana-criminal-conspiracy-charges
    • and 31 more in the copied plan
  9. 9

    Let AI crawlers in

    +1 point, to 99

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  10. 10

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  11. 11

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    24 pages, 22 of them under /2026/

    See the pages
    • /2023/03/06/redevelopment-of-centreville-road-offices-as-housing-proposed
    • /2025/08/19/construction-to-begin-on-new-botanist-apartment-building-in-fairfax-city
    • /2026/08/12/weird-brothers-coffee-expands-community-with-opening-of-vienna-shop
    • /2026/10/05/mckay-stresses-security-of-fairfaxs-election-process-in-congressional-shadow-hearing
    • /2026/10/20/does-every-will-have-to-go-through-probate-in-virginia-pji1
    • /2026/10/21/cows-compete-for-crown-in-annual-nascow-race-to-benefit-frying-pan-farm
    • /2026/10/22/city-centre-west-mixed-use-proposal-may-need-tweaks-to-be-viable-developer-says
    • /2026/10/22/customizable-furniture-store-opens-first-virginia-location-in-fairfax-corner
    • /2026/10/22/debrief-10222026
    • /2026/10/22/fcdot-proposes-new-bike-lanes-crosswalks-for-road-restriping-program
    • and 14 more in the copied plan
  12. 12

    Add depth to thin pages

    +1 point, to 100, and full marks

    Add true, specific detail until the page covers its subject.

    3 pages

    See the pages
    • /2023/03/06/redevelopment-of-centreville-road-offices-as-housing-proposed
    • /2026/10/22/reston-station-presents-fall-a-palooza-featuring-gonzos-nose-cam1-3
    • /2026/10/23/poll-the-best-chinese-restaurants-in-fairfax-county
4 more, to tidy up after 100
  1. 13

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    16 pages

    See the pages
    • /author/admin
    • /author/angelawoolsey
    • /author/ffxnow
    • /author/marystachyralopez
    • /author/nolan-stout
    • /author/pji-law
    • /author/smccaffrey
    • /category/around-town
    • /category/countywide
    • /category/news
    • and 6 more in the copied plan
  2. 14

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    6 pages

    See the pages
    • /announcements
    • /category/sponsored
    • /events
    • /events/screening-of-award-winning-documentary-state-organs-expert-panel-29233
    • /events/strings-ballads-28119
    • /events/wyclef-jean-28089
  3. 15

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /
    • /page/2
    • /privacy-other-policies
  4. 16

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /2022-ffxnow-advertisers

What else the read found

Half its pages start answering within 63 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /events/slow-looking-with-maryam-ovissi-1000852.1 s
  • /events/meet-the-artists-agustin-muriago-286332.0 s
  • /events/book-launch-youre-no-better-by-andrew-joseph-white-1002131.9 s
  • /events/plant-bingo-night-trick-or-treat-edition-18-fairfax-va-1003351.9 s
  • /events/party-at-the-polls-celebrate-vote-early-day-1003701.8 s

Fastest: /2023/03/06/redevelopment-of-centreville-road-offices-as-housing-proposed, 50 ms. Heaviest: /author/ffxnow, 53 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named FFXnow. mttr does not check the profiles it names.

  • Facebookffxnow
  • Xffxnow
  • Instagramffxnow
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
5.1
  • /privacy-other-policies markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /2022-ffxnow-advertisers passes every rule1 page
  • /events fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /about fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /announcements fails 5: Add a tap-to-call link, Fix description lengths and Replace unsupported sales claims1 page
  • /advertise fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /contact fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /our-staff fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /privacy-other-policies fails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /readers-choice fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /newsletter-signup fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /podcast fails 3: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page

And 11 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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