- Middle site
- 91
- Behind by
- 3
Worth the mostSet each page's canonical address+2
fics.com
Top 10%of the 76,765 sites of up to 10 pages, at #5,270
It scores 87.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
87 now92 with itTop 10% from 90
#51,020to#15,08435,936 places up1 of its 1 page fails it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 3,211 places since Oct 14, from #54,231. 3 points take it into the top 10%.
Beside it on the board
- #51,018njfencingalliance.com87
- #51,019davidsdumpster.com87
- #51,020fics.com87
- #51,021santinicycling.com87
- #51,022406landscapes.com87
7,566 sites score 87. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 87Now#51,020
- 92Add structured dataTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 11
Worth the mostAdd structured data+5
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read14443 fewer than typical
Links a page32132.5× typical
Words a page388394About typical
Rules failing somewhere5149 fewer than typical
Half its pages answer in828 ms210 ms294% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
5 fixes, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points35,936 places up
Add structured dataUnderstand1 of 11 in 3
Worth 4 points30,937 places up
Match structured data to the pageUnderstand1 of 13 in 7
Worth 2 points18,796 places up
Set each page's canonical addressAccess1 of 12 in 5
Worth 1 point each11,929 places up each
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as lending, insurance and finance, and a little like software and SaaS. 4 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is in Addison.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Software and SaaS
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleFICS: Your Mortgage Software Partner - FICS
DescriptionFICS® provides cost-effective, efficient, flexible loan origination and mortgage servicing software with exceptional system support. Click here to learn more.
First headingThe Future of Mortgage Software Starts Here.
OpeningLoan Producer® is a user-friendly, complete end-to-end loan origination software system that automates the residential loan origination process from loan application through processing, underwriting, closing, funding and secondary marketing.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On fics.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Name Addison in the first words
The site is in Addison, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On fics.com, name Addison in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On fics.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Software and SaaS as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On fics.com, find where the site mixes Lending, insurance and finance with Software and SaaS, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.