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fifcousa.com, read 1 day ago. Back to the report

68 to 100 in 20 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6868 nownow721#165,636752793top 50%824845866887908929931094119612961396149815981698179918991910020full marks

Now #190,105 of 263,584Step 1 #165,636Step 3 top 50%Step 20 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Set each page's canonical address

    +4 points, to 72, and #165,636, 24,469 places up

    Add a canonical link that points to the page itself.

    83 pages, 79 of them under /news/

    See the pages
    • /community-investment
    • /community-investment/support-application
    • /contract-manufacturing/confirmation
    • /news
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • and 73 more in the copied plan
  2. 2

    Show when guides were updated

    +3 points, to 75

    Show when the guide was last updated, and set dateModified in its schema.

    79 pages under /news/

    See the pages
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/12/its-finally-here.html
    • /news/2022/10/4
    • /news/2022/10/4/genesee-brewers-release.html
    • and 69 more in the copied plan
  3. 3

    Put the text in the HTML

    +4 points, to 79, and into the top 50%

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    46 pages under /news/

    See the pages
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/4
    • /news/2022/11
    • /news/2022/11/1
    • /news/2022/11/28
    • /news/2022/12
    • /news/2022/12/6
    • and 36 more in the copied plan
  4. 4

    Answer the first question right under it

    +3 points, to 82

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    79 pages under /news/

    See the pages
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/12/its-finally-here.html
    • /news/2022/10/4
    • /news/2022/10/4/genesee-brewers-release.html
    • and 69 more in the copied plan
  5. 5

    Match structured data to the page

    +2 points, to 84

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    80 pages, 79 of them under /news/

    See the pages
    • /
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/12/its-finally-here.html
    • /news/2022/10/4
    • and 70 more in the copied plan
  6. 6

    Phrase headings as questions

    +2 points, to 86

    Phrase at least one heading as the question a person would ask.

    79 pages under /news/

    See the pages
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/12/its-finally-here.html
    • /news/2022/10/4
    • /news/2022/10/4/genesee-brewers-release.html
    • and 69 more in the copied plan
  7. 7

    Use one main heading

    +2 points, to 88

    Give the page exactly one h1 that says what it is about.

    79 pages, 78 of them under /news/

    See the pages
    • /contract-manufacturing/confirmation
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/12/its-finally-here.html
    • /news/2022/10/4
    • and 69 more in the copied plan
  8. 8

    Name the publisher

    +2 points, to 90

    Name the author or publisher in the Article schema.

    79 pages under /news/

    See the pages
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/12/its-finally-here.html
    • /news/2022/10/4
    • /news/2022/10/4/genesee-brewers-release.html
    • and 69 more in the copied plan
  9. 9

    Add depth to thin pages

    +2 points, to 92

    Add true, specific detail until the page covers its subject.

    68 pages under /news/

    See the pages
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/4
    • /news/2022/11
    • /news/2022/11/1
    • and 58 more in the copied plan
  10. 10

    Put figures in tables

    +1 point, to 93

    Where the guide compares options or gives figures, put them in a table.

    78 pages under /news/

    See the pages
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/12/its-finally-here.html
    • /news/2022/10/4
    • /news/2022/10/4/genesee-brewers-release.html
    • and 68 more in the copied plan
  11. 11

    Add lists or tables

    +1 point, to 94

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    74 pages under /news/

    See the pages
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/12/its-finally-here.html
    • /news/2022/10/4
    • /news/2022/10/4/genesee-brewers-release.html
    • and 64 more in the copied plan
  12. 12

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 79 of them under /news/

    See the pages
    • /about-us
    • /accessibility
    • /brands
    • /brands/bubly-wine-refresher
    • /brands/genesee
    • /brands/labatt-usa
    • /brands/lipton-hard-iced-tea
    • /brands/magic-hat
    • /brands/seagrams-escapes
    • /careers
    • and 89 more in the copied plan
  13. 13

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  14. 14

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  15. 15

    Describe images

    +2 points, to 98

    Describe every content image in its alt text.

    59 pages, 50 of them under /news/

    See the pages
    • /
    • /brands/labatt-usa
    • /brands/lipton-hard-iced-tea
    • /careers
    • /community-investment
    • /community-investment/support-application
    • /contact-us
    • /news
    • /news/2022
    • /news/2022/1
    • and 49 more in the copied plan
  16. 16

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    79 pages under /news/

    See the pages
    • /news/2022
    • /news/2022/1
    • /news/2022/1/28
    • /news/2022/1/28/genesee-ny.html
    • /news/2022/1/28/labatt-supports-buffalo.html
    • /news/2022/10
    • /news/2022/10/12
    • /news/2022/10/12/its-finally-here.html
    • /news/2022/10/4
    • /news/2022/10/4/genesee-brewers-release.html
    • and 69 more in the copied plan
  17. 17

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  18. 18

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    38 pages, 26 of them under /news/

    See the pages
    • /accessibility
    • /brands
    • /brands/bubly-wine-refresher
    • /brands/genesee
    • /brands/labatt-usa
    • /brands/lipton-hard-iced-tea
    • /brands/magic-hat
    • /brands/seagrams-escapes
    • /ctsc-disclosure
    • /news
    • and 28 more in the copied plan
  19. 19

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    73 pages, 53 of them under /news/

    See the pages
    • /
    • /about-us
    • /accessibility
    • /brands
    • /brands/bubly-wine-refresher
    • /brands/genesee
    • /brands/labatt-usa
    • /brands/lipton-hard-iced-tea
    • /brands/magic-hat
    • /brands/seagrams-escapes
    • and 63 more in the copied plan
  20. 20

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    26 pages, 16 of them under /news/

    See the pages
    • /
    • /about-us
    • /brands
    • /brands/genesee
    • /brands/labatt-usa
    • /brands/magic-hat
    • /careers
    • /contact-us
    • /news
    • /news/2022/1/28/genesee-ny.html
    • and 16 more in the copied plan
1 more, to tidy up after 100
  1. 21

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /news/2022/10/12/its-finally-here.html

Done since the first read

  1. Link to your profiles

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages start answering within 199 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /brands299 ms
  • /news/2026/3/23280 ms
  • /about-us280 ms
  • /news/2024/4276 ms
  • /news/2024/7/29271 ms

Fastest: /privacy-policy, 51 ms. Heaviest: /brands/lipton-hard-iced-tea, 80 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • GatsbyFramework
  • NetlifyHosting
  • Google AnalyticsAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: a Corporation named North American Breweries. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.7

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Match structured data to the page, Describe images and Fix title lengths1 page
  • /news fails 6: Set each page's canonical address, Fix description lengths and Describe images1 page
  • /brands fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /careers fails 4: Describe images, Fix title lengths and Link straight to the final address1 page
  • /community-investment fails 4: Set each page's canonical address, Describe images and Link straight to the final address1 page
  • /contact-us fails 4: Describe images, Fix title lengths and Link straight to the final address1 page
  • /privacy-policy fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /about-us fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /accessibility fails 3: Fix description lengths, Link straight to the final address and Set a share image1 page
  • /ctsc-disclosure fails 3: Fix description lengths, Link straight to the final address and Set a share image1 page
  • /smart-consumption fails 3: Describe images, Link straight to the final address and Set a share image1 page
  • /terms fails 3: Fix description lengths, Link straight to the final address and Set a share image1 page

And 5 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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